equipifi
Equipifi is a fintech startup that helps banks and credit unions integrate Buy Now, Pay Later and flexible payment options directly into their digital platforms. The company has raised $49M in funding and employs 67 people.
The growth story
equipifi grew from 28 to 67 employees between 2022 and 2026, raising $49M along the way, most recently a Series B in May 2026.
About
Equipifi provides software that allows financial institutions to offer installment lending and payment flexibility within their existing digital banking systems. Its product targets banks and credit unions looking to expand their lending offerings and compete with newer payment platforms.
The company was founded in 2021 and has grown to 67 employees. It raised $49M in a Series B round in May 2026, backed by investors including Baleon Capital, Left Lane Capital, and FIS Impact Ventures.
Founders and leadership
Engineering is Equipifi's largest function, with 12 employees. The company is led by a team focused on fintech innovation and banking partnerships.
The equipifi org chart
Bryce Deeney (Chief Executive Officer) leads 26 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 15 (+67% YoY), Business Development 10 (+25% YoY), Sales 7 (+40% YoY), Program and Project Management 6 (+100% YoY), Product Management 6 (+50% YoY), Marketing 4 (+100% YoY).
Talent flow
Equipifi's workforce includes alumni from fintech firms like MX, Alkami Technology, and Paymentus, as well as traditional banks like Wells Fargo. Employees have moved on to roles at Early Warning and other fintech startups.
Most common previous employers of equipifi staff: Buzz Points (4), MX (3), Alkami Technology (3), Paymentus (3), MikMak (3), Wells Fargo (2). Former equipifi employees most often moved to Early Warning (2), Salus (1), FinTech Digital Consortium (1), Confirm (1), Watson Institute (1), Clearstep (1).
Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at equipifi: Management (22), Microsoft Office (22), Leadership (21), SQL (19), Customer Service (19), Project Management (18), Python (Programming Language) (17), Business Development (16).
Where the team actually sits
equipifi people are concentrated in Arizona, United States (14), California, United States (3), Greater Phoenix Area (3), Idaho, United States (3).
Search footprint
equipifi attracts about 151 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 53 ranking keywords and lost 57 in the last period.
What employees say
- Compensation
- 4.40 / 5
- Career opportunities
- 4.50 / 5
- Senior management
- 4.60 / 5
- Work-life balance
- 4.80 / 5
Frequently asked
equipifi has 67 employees as of September 2026.
equipifi has raised $49M in total, most recently a Series B round in May 2026.
Bryce Deeney (Chief Executive Officer) sits at the top of equipifi's reporting structure, with 4 direct reports.
The most common previous employers of current equipifi staff are Buzz Points (4 people), MX (3 people), Alkami Technology (3 people).
Former equipifi employees most often move to Early Warning (2), Salus (1), FinTech Digital Consortium (1).
equipifi attracts about 151 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among equipifi staff are Management, Microsoft Office, Leadership, SQL, Customer Service.
equipifi staff are concentrated in Arizona, United States (14), California, United States (3), Greater Phoenix Area (3).
equipifi has about 15 people in Engineering, up 67% over the past year, as of September 2026.
equipifi has about 10 people in Business Development, up 25% over the past year, as of September 2026.
Computed from 49 current and 20 former equipifi profiles, as of September 2026. Source: Crustdata.
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