Ethic
Ethic is a New York-based investment adviser managing over $10 billion in assets and working with more than 350 advisors and institutions. Founded in 2015, it has raised $163 million, most recently in a Series D round in April 2025.
The growth story
Ethic grew from 66 to 145 employees between 2021 and 2026, raising $163M along the way, most recently a Series D in April 2025.
About
Ethic provides customized investment solutions for advisors and institutions, operating as an SEC-registered investment adviser. Its platform focuses on delivering tailored investment strategies to meet client needs.
The company manages $10 billion in assets and partners with over 350 advisors and institutions. It has raised $163 million in funding, including a Series D round in 2025, and employs 145 people.
Founders and leadership
Ethic's largest function is engineering, with 7 employees in that role. The company is led by a team with backgrounds in finance and technology, reflecting its focus on investment solutions.
The Ethic org chart
Doug Scott (CEO & Co-founder) leads 53 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 23 (+35% YoY), Business Development 21 (0% YoY), Finance 14 (-18% YoY), Operations 13 (-7% YoY), Administrative 8 (+14% YoY), Product Management 7 (+17% YoY).
Talent flow
Ethic's employees primarily come from major financial institutions like Morgan Stanley, Goldman Sachs, and JPMorgan Chase. Alumni have moved to companies such as Resilience, Fidelity Investments, and Merrill Lynch.
Most common previous employers of Ethic staff: Morgan Stanley (9), Goldman Sachs (8), JPMorganChase (4), UBS (4), Deutsche Bank (3), Publicis Sapient (3). Former Ethic employees most often moved to Resilience (4), Fidelity Investments (3), Merrill Lynch (1), Eagle (1), ResilienceAI (1), The BioFi Project (1).
Alumni worth knowing
The Ethic mafia
Ethic alumni have founded 8 companies, including The BioFi Project, Resilience, and Eagle, which collectively employ over 50 people.
8Samantha Power, was Advisor until 2024Jay Lipman, was Co-Founder & President until 2025Mayank Mardia, was Product Manager until 2024Sarah Donnelly Patel, was Head Of Operations, Head of Business Impact Solutions until 2023Jayson Jacobs, was Senior Web Engineer until 2018Todd Arthur Bridges, was Head of Research & Development until 2017
Ashley Rivera, was Product Marketing Lead until 2021
Daniel P Petrozzo, was Board Member until 2024Hiring now
Web traffic
Traffic mix: 43% direct, 19% search, 28% social, 0% paid.
What this company is made of
Most common skills at Ethic: Microsoft Excel (29), Microsoft Office (24), Strategy (22), Research Skills (21), Project Management (21), Public Speaking (21), Leadership (21), Python (Programming Language) (20).
Where the team actually sits
Ethic people are concentrated in New York, United States (40), New York City Metropolitan Area (14), United States (5), California, United States (3).
Search footprint
Ethic attracts about 5,290 organic search visits a month, traffic worth roughly $5K a month if bought through ads. It gained 84 ranking keywords and lost 110 in the last period.
Frequently asked
Ethic has 145 employees as of September 2026.
Ethic has raised $163M in total, most recently a Series D round in April 2025.
Ethic was founded in 2015 by Doug Scott, Johny Mair.
Doug Scott (CEO & Co-founder) sits at the top of Ethic's reporting structure, with 7 direct reports.
The most common previous employers of current Ethic staff are Morgan Stanley (9 people), Goldman Sachs (8 people), JPMorganChase (4 people).
Former Ethic employees most often move to Resilience (4), Fidelity Investments (3), Merrill Lynch (1).
At least 8 companies have a founder who previously worked at Ethic, including The BioFi Project, Resilience, Eagle.
Ethic attracts about 5,290 organic search visits a month, worth roughly $5K a month in equivalent ad spend.
The most common skills among Ethic staff are Microsoft Excel, Microsoft Office, Strategy, Research Skills, Project Management.
Ethic staff are concentrated in New York, United States (40), New York City Metropolitan Area (14), United States (5).
Ethic has about 23 people in Engineering, up 35% over the past year, as of September 2026.
Ethic has about 21 people in Business Development, up 0% over the past year, as of September 2026.
Computed from 76 current and 91 former Ethic profiles, as of September 2026. Source: Crustdata.
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