Fable
Fable sells accessibility testing software that helps companies make digital products usable for people with disabilities. The Toronto-based company has 215 employees and raised $37M in Series B funding in October 2024.
The growth story
Fable grew from 73 to 215 employees between 2021 and 2026, raising $37M along the way, most recently a Series B in October 2024.
About
Fable provides tools for testing digital products against accessibility standards, primarily serving enterprise software teams. Its platform helps companies ensure their websites and apps meet requirements for users with disabilities.
The company has grown to 215 employees since its 2018 founding, with backing from investors including Five Elms Capital and Business Development Bank of Canada. Its Series B round in October 2024 marked a significant milestone in its expansion.
Founders and leadership
Engineering is Fable's largest function, with 8 employees identified in that department. The company has a median tenure of 3 years, suggesting moderate employee retention.
The Fable org chart
Toan Dinh (Chief Executive Officer (CEO)) leads 28 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Quality Assurance 89 (+9% YoY), Research 28 (+8% YoY), Operations 21 (+5% YoY), Business Development 13 (+63% YoY), Information Technology 11 (+10% YoY), Engineering 10 (-17% YoY).
Talent flow
Fable recruits heavily from Canadian institutions, with the University of Toronto (8) and Ryerson University (7) as top sources. Its workforce comes from major Canadian companies like TD, Canada Post, and Scotiabank, with alumni moving to firms including Salesforce and RBC.
Most common previous employers of Fable staff: TD (4), Canada Post / Postes Canada (3), TouchBistro (3), Scotiabank (3), University of Toronto (3), Apple (3). Former Fable employees most often moved to Salesforce (2), RBC (2), ServiceNow (2), CAMH (2), SEO IRL (1), Aperture AI (1).
Alumni worth knowing
The Fable mafia
Fable alumni have founded 6 companies, including CARDWATCH POS (16 staff) and Aperture AI (7 staff). These startups span industries from point-of-sale systems to HR technology.
6Vu Nguyen, was UI UX Digital Accessibility Consultant until 2021Jaxson Khan, was Director of Growth until 2022Sophie Lemieux, was Head of People until 2026Illandra Page, was Independent Consultant - People and Talent until 2025Mohit Bendale, was Information Technology Help Desk until 2022Jennifer Chadwick, CPACC, was Senior Accessibility Strategist until 2024Web traffic
Traffic mix: 76% direct, 21% search, 0% social, 0% paid.
What this company is made of
Most common skills at Fable: Customer Service (79), Communication (76), Microsoft Office (76), Leadership (72), Project Management (56), Problem Solving (53), Teamwork (52), Social Media (51).
Where the team actually sits
Fable people are concentrated in Ontario, Canada (42), Canada (15), Greater Toronto Area, Canada (13), California, United States (5).
Search footprint
Fable attracts about 7,225 organic search visits a month, traffic worth roughly $12K a month if bought through ads. It gained 458 ranking keywords and lost 447 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 3.50 / 5
- Senior management
- 3.40 / 5
- Work-life balance
- 3.70 / 5
Frequently asked
Fable has 215 employees as of September 2026.
Fable has raised $37M in total, most recently a Series B round in October 2024.
Fable was founded in 2018 by Alwar Pillai.
Toan Dinh (Chief Executive Officer (CEO)) sits at the top of Fable's reporting structure, with 5 direct reports.
The most common previous employers of current Fable staff are TD (4 people), Canada Post / Postes Canada (3 people), TouchBistro (3 people).
Former Fable employees most often move to Salesforce (2), RBC (2), ServiceNow (2).
At least 6 companies have a founder who previously worked at Fable, including CARDWATCH POS, Aperture AI, Unsupervised HR.
Fable attracts about 7,225 organic search visits a month, worth roughly $12K a month in equivalent ad spend.
The most common skills among Fable staff are Customer Service, Communication, Microsoft Office, Leadership, Project Management.
Fable staff are concentrated in Ontario, Canada (42), Canada (15), Greater Toronto Area, Canada (13).
Fable has about 89 people in Quality Assurance, up 9% over the past year, as of September 2026.
Fable has about 28 people in Research, up 8% over the past year, as of September 2026.
Computed from 130 current and 117 former Fable profiles, as of September 2026. Source: Crustdata.
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