Fabric
Fabric sells automated fulfillment systems combining robotics and AI for retailers, with $336M in funding and 789 employees. The company last raised a Series C in 2021.
The growth story
Fabric grew from 485 to 789 employees between 2023 and 2026, raising $336M along the way, most recently a Series C in October 2021.
About
Fabric builds warehouse automation systems that handle inventory management, order fulfillment, and post-delivery operations for grocery and retail chains. Its platform integrates proprietary robotics with software to speed up logistics.
The company has scaled to nearly 800 employees since its 2015 founding. Its $336M in funding includes backers like CPP Investments and Harel Insurance, though growth metrics since its 2021 Series C are unclear.
Founders and leadership
Engineering makes up 28% of Fabric's workforce, suggesting a product-driven culture. The company maintains a median tenure of 3 years, indicating moderate retention.
The Fabric org chart
Curt Avallone (Chief Executive Officer) leads 43 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 124 (+24% YoY), Sales 118 (+30% YoY), Business Development 78 (+18% YoY), Arts and Design 43 (+26% YoY), Engineering 43 (-17% YoY), Administrative 37 (+28% YoY).
Talent flow
14% of analyzed employees came from the Israel Defense Forces, with smaller cohorts from HP and Intel. Alumni frequently move to monday.com, Ledge, and Microsoft.
Most common previous employers of Fabric staff: Israel Defense Forces (14), HP (5), Intel (4), Israeli Military Intelligence (4), CommonSense Robotics (4), Cisco (3). Former Fabric employees most often moved to monday.com (6), Ledge (5), Island (4), Turntide Technologies (4), Microsoft (4), Innoviz Technologies (4).
Alumni worth knowing
The Fabric mafia
Fabric alumni have founded at least 13 companies, including Qmatic (264 staff) and Turntide Technologies (204 staff). Ledge and Cakewalk also trace back to Fabric founders.
13Terrell Tuten, was Vice President of Customer Success until 2021Steven Hornyak, was Chief Commercial Officer (CCO) until 2021Asaf Kotzer, was VP Software Engineering until 2022Jonathan Morav, was Vice President of Sales, Customer Success, Solution Engineering until 2025Ran Peled, was VP Marketing until 2019
Yuval Aharoni, was Embedded Software Engineer until 2025
Hagai Huss, was VP Delivery and Operations until 2026
Eyal Goren, was Co-Founder, VP Strategic Partnerships until 2020
Baruch Hirsh, was Support Center Manager until 2023
Alexander Dreher, was Director Of Operations, US until 2022
Ofir Falik, was Senior Software Engineer until 2020
Doron Albert, was Senior Product Analyst until 2022Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Fabric: Project Management (32), Python (Programming Language) (29), Microsoft Office (28), Management (28), Communication (27), Microsoft Excel (27), Problem Solving (26), Analytical Skills (25).
Where the team actually sits
Fabric people are concentrated in Israel (41), Tel Aviv District, Israel (37), Center District, Israel (10), South District, Israel (5).
Search footprint
Fabric attracts about 406 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 54 ranking keywords and lost 58 in the last period.
What employees say
- Compensation
- 3.60 / 5
- Career opportunities
- 3.60 / 5
- Senior management
- 3.40 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
Fabric has 789 employees as of September 2026.
Fabric has raised $336M in total, most recently a Series C round in October 2021.
Fabric was founded in 2015 by Shay Cohen, Ori Avraham.
Curt Avallone (Chief Executive Officer) sits at the top of Fabric's reporting structure, with 8 direct reports.
The most common previous employers of current Fabric staff are Israel Defense Forces (14 people), HP (5 people), Intel (4 people).
Former Fabric employees most often move to monday.com (6), Ledge (5), Island (4).
At least 13 companies have a founder who previously worked at Fabric, including Qmatic, Turntide Technologies, Ledge.
Fabric attracts about 406 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Fabric staff are Project Management, Python (Programming Language), Microsoft Office, Management, Communication.
Fabric staff are concentrated in Israel (41), Tel Aviv District, Israel (37), Center District, Israel (10).
Fabric has about 124 people in Operations, up 24% over the past year, as of September 2026.
Fabric has about 118 people in Sales, up 30% over the past year, as of September 2026.
Computed from 110 current and 429 former Fabric profiles, as of September 2026. Source: Crustdata.
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