fal

Technology, Information and InternetSan Francisco, California, United StatesFounded 2021177 employees$338M raised

fal is a generative media platform that provides API access to image, video and audio models for developers. It claims 2.5 million developer users and has raised $338M, most recently in a Series D round.

+121%
Engineering is fal's fastest-growing team over the past year, now 53 people.
8%
8% of analysed staff worked at Coinbase before joining. No other company feeds fal more.
Employees
177
Total raised
$338M
Last: Series D
Open roles
25
0% vs last year
Site visitors
2M
per month
Alumni founders

The growth story

fal headcount and funding177 people today
177$14M$49M$540K$125M$140M1772023202420252026
Data by CrustdataCrustdata

fal grew from 11 to 177 employees between 2023 and 2026, raising $338M along the way, most recently a Series D in December 2025.

About

fal sells API access to generative media models, including diffusion models for images and videos, aimed at developers building AI-powered applications. It offers serverless GPUs and dedicated compute clusters for research use cases.

The company has raised $338M, including a Series D in December 2025, and employs 177 people. Its developer user base has reached 2.5 million, though growth rates are not disclosed.

Founders and leadership

Engineering is the largest function with 44 employees, representing about a quarter of the company. The median tenure is just 1 year, suggesting rapid scaling.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
53+121%
OOperations
21+62%
SSales
13+550%
BBusiness Development
10+67%
IInformation Technology
9+125%
AArts and Design
8+300%
EEntrepreneurship
7+75%
MMarketing
6+500%
FFinance
5+150%
Data by CrustdataCrustdata

Headcount by function: Engineering 53 (+121% YoY), Operations 21 (+62% YoY), Sales 13 (+550% YoY), Business Development 10 (+67% YoY), Information Technology 9 (+125% YoY), Arts and Design 8 (+300% YoY).

Talent flow

fal recruits heavily from Coinbase (10 hires) and Amazon (6), with smaller inflows from Oracle, Codeway and Goldman Sachs. Alumni have moved to Google DeepMind, Berkeley AI Research and Nebius.

Where fal people come from, and where they go121 current + 14 former profiles
10 people: Coinbase → fal6 people: Amazon → fal5 people: Oracle → fal5 people: Codeway → fal4 people: Remade AI (acquired by fal) → fal4 people: Goldman Sachs → fal4 people: Google → fal4 people: Amazon Web Services (AWS) → fal1 people: fal → Nebius1 people: fal → Kanu AI1 people: fal → Berkeley Artificial Intelligence Research1 people: fal → Innovis VC1 people: fal → Google DeepMind1 people: fal → Cloud Native Computing Foundation (CNCF)1 people: fal → Particle1 people: fal → xRocketfal177 peopleCAME FROMWENT TOCoinbase10 peopleAmazon6 peopleOracle5 peopleCodeway5 peopleRemade AI (acquired…4 peopleGoldman Sachs4 peopleGoogle4 peopleAmazon Web Services…4 peopleNebius1 peopleKanu AI1 peopleBerkeley Artificial…1 peopleInnovis VC1 peopleGoogle DeepMind1 peopleCloud Native Comput…1 peoplePParticle1 peoplexRocket1 people
Data by CrustdataCrustdata

Most common previous employers of fal staff: Coinbase (10), Amazon (6), Oracle (5), Codeway (5), Remade AI (acquired by fal) (4), Goldman Sachs (4). Former fal employees most often moved to Nebius (1), Kanu AI (1), Berkeley Artificial Intelligence Research (1), Innovis VC (1), Google DeepMind (1), Cloud Native Computing Foundation (CNCF) (1).

Hiring now

Technical Program Manager, InfrastructureTechnical Accounting Lead, AIStrategic FinanceStaff Security Engineer, InfrastructureSourcing Manager, Cloud (Procurement)Software Engineer, Site ReliabilitySoftware Engineer, InfrastructureSoftware Engineer, GrowthSoftware Engineer, Full Stack (Serverless)Software Engineer, Distributed Systems

Web traffic

fal.ai monthly visitors-1% month over month
114,4611,355,1492,595,8362,380,154202420252026
Data by CrustdataCrustdata

Traffic mix: 63% direct, 20% search, 7% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
PPython (Programming Language)
56
LLeadership
43
PProject Management
33
MMicrosoft Office
32
MMicrosoft Excel
32
JJava
31
CC++
30
MMachine Learning
28
DData Analysis
27
JJavaScript
27
Data by CrustdataCrustdata

Most common skills at fal: Python (Programming Language) (56), Leadership (43), Project Management (33), Microsoft Office (32), Microsoft Excel (32), Java (31), C++ (30), Machine Learning (28).

Where the team actually sits

Headcount by regionHQ: San Francisco, California, United States
CCalifornia, United States
48
SSan Francisco Bay Area
18
NNew York, United States
8
IIstanbul, Türkiye
7
AAnkara, Türkiye
5
MMadhya Pradesh, India
3
UUnited States
3
SSingapore
2
Data by CrustdataCrustdata

fal people are concentrated in California, United States (48), San Francisco Bay Area (18), New York, United States (8), Istanbul, Türkiye (7).

Search footprint

Organic clicks
4,679
per month
Traffic worth
$3K
if bought as ads
Ranking keywords
7,838
Ads budget
$9K
per month

fal attracts about 4,679 organic search visits a month, traffic worth roughly $3K a month if bought through ads. It gained 1,630 ranking keywords and lost 2,000 in the last period.

What employees say

Compensation
3.50 / 5
Career opportunities
3.00 / 5
Senior management
3.00 / 5
Work-life balance
2.50 / 5

Frequently asked

How many employees does fal have?

fal has 177 employees as of September 2026.

How much has fal raised?

fal has raised $338M in total, most recently a Series D round in December 2025.

Who founded fal?

fal was founded in 2021 by Burkay Gur, Gorkem Yurtseven.

Where does fal hire from?

The most common previous employers of current fal staff are Coinbase (10 people), Amazon (6 people), Oracle (5 people).

Where do fal employees go after leaving?

Former fal employees most often move to Nebius (1), Kanu AI (1), Berkeley Artificial Intelligence Research (1).

How much traffic does fal get from search?

fal attracts about 4,679 organic search visits a month, worth roughly $3K a month in equivalent ad spend.

What skills do people at fal have?

The most common skills among fal staff are Python (Programming Language), Leadership, Project Management, Microsoft Office, Microsoft Excel.

Where is fal's team located?

fal staff are concentrated in California, United States (48), San Francisco Bay Area (18), New York, United States (8).

How big is fal's engineering team?

fal has about 53 people in Engineering, up 121% over the past year, as of September 2026.

How big is fal's operations team?

fal has about 21 people in Operations, up 62% over the past year, as of September 2026.

Computed from 121 current and 14 former fal profiles, as of September 2026. Source: Crustdata.

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