FEVO
FEVO sells social commerce tools that let brands add group buying and interactive features to their e-commerce sites. The 129-person company has raised $55M, including a Series C in 2021 backed by DraftKings' venture arm and others.
The growth story
FEVO grew from 94 to 129 employees between 2021 and 2026, raising $55M along the way, most recently a Series C in December 2021.
About
FEVO provides software that brands add to their online stores to enable social shopping features like group purchases and live interactions. It targets retailers wanting to replicate the engagement of social media platforms on their own websites.
The company last raised in late 2021 at Series C. Its investor group includes sports and entertainment-linked funds like Drive by DraftKings and HBSE Ventures, reflecting its focus on experiential commerce.
Founders and leadership
Customer success is FEVO's largest department with 15 staff. The leadership team has stayed intact for a median of 4 years, suggesting stable executive retention.
The FEVO org chart
Vanessa Liu (Co-Founder) leads 60 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 18 (0% YoY), Business Development 18 (-10% YoY), Information Technology 12 (0% YoY), Customer Success and Support 11 (+10% YoY), Operations 11 (+10% YoY), Product Management 8 (-27% YoY).
Talent flow
FEVO recruits heavily from ticketing and sports organizations, with multiple hires from Groupmatics, the Yankees, and Ticketmaster. Alumni frequently move to Amazon, Uber, and Meta.
Most common previous employers of FEVO staff: Groupmatics (6), New York Yankees (3), Ticketmaster (3), Thomson Reuters (3), Thomson Financial (3), Phoenix Suns (2). Former FEVO employees most often moved to Sugarwork (4), Amazon (4), Uber (3), OpenBean (3), Meta (2), Diamond Baseball (1).
Alumni worth knowing
The FEVO mafia
FEVO alumni have founded 10 companies, including PJP Marketplace (56 staff) and Glazier (31 staff), showing entrepreneurial spillover from its e-commerce focus.
10Jeremy Edelson, was Director Of Partner Development until 2020Amanda Georgescu, was Lead Software Engineer until 2020Sara Goodison, was Vice President - Marketing Services until 2016Carli Roth, was Co-Founder and VP of Business Development until 2017Justin McBryan, was Summer Associate until 2018Danielle Weinstein, was Director, Client Services until 2016
Ricky Gordon, was VP Product - Chief Platform Officer until 2016
Mehreen Z., was Human Resources Lead until 2024
Scott Manthorne, was Chief of Global Partnerships until 2022
Brendan Coolidge Monaghan, was Chief Brand Officer and Global Head of DTC until 2024Web traffic
Traffic mix: 47% direct, 40% search, 2% social, 1% paid.
What this company is made of
Most common skills at FEVO: Microsoft Office (50), Customer Service (50), Social Media (42), Leadership (41), Event Planning (35), Management (34), Microsoft Excel (33), Communication (32).
Where the team actually sits
FEVO people are concentrated in New York, United States (11), California, United States (8), Texas, United States (8), New York City Metropolitan Area (7).
Search footprint
FEVO attracts about 1,113 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 143 ranking keywords and lost 268 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 3.60 / 5
- Senior management
- 3.80 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
FEVO has 129 employees as of September 2026.
FEVO has raised $55M in total, most recently a Series C round in December 2021.
FEVO was founded in 2016 by Vanessa Liu.
Vanessa Liu (Co-Founder) sits at the top of FEVO's reporting structure, with 4 direct reports.
The most common previous employers of current FEVO staff are Groupmatics (6 people), New York Yankees (3 people), Ticketmaster (3 people).
Former FEVO employees most often move to Sugarwork (4), Amazon (4), Uber (3).
At least 10 companies have a founder who previously worked at FEVO, including PJP Marketplace, Glazier, Beatbox.
FEVO attracts about 1,113 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among FEVO staff are Microsoft Office, Customer Service, Social Media, Leadership, Event Planning.
FEVO staff are concentrated in New York, United States (11), California, United States (8), Texas, United States (8).
FEVO has about 18 people in Engineering, up 0% over the past year, as of September 2026.
FEVO has about 18 people in Business Development, down 10% over the past year, as of September 2026.
Computed from 105 current and 207 former FEVO profiles, as of September 2026. Source: Crustdata.
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