Finix
Finix is a payment processor for software platforms and businesses, handling transactions while aiming to cut costs. It has raised $201M, including a Series C in late 2024, and employs 368 people.
The growth story
Finix grew from 238 to 368 employees between 2023 and 2026, raising $201M along the way, most recently a Series C in October 2024.
About
Finix provides payment processing infrastructure for businesses ranging from startups to public companies. Its tools let clients accept payments and transfer funds while attempting to optimize revenue.
The company has attracted investment from major financial players like American Express Ventures and Visa. With 368 employees, it operates in the competitive payments space alongside processors like PayPal and Worldpay.
Founders and leadership
Engineering is Finix's largest department with 46 staff. The company has a median tenure of 2 years, suggesting moderate turnover compared to fintech peers.
The Finix org chart
Richie Serna (CEO & Co-Founder) leads 32 mapped leaders with 11 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 59 (+13% YoY), Sales 50 (+19% YoY), Business Development 45 (+7% YoY), Operations 30 (+11% YoY), Finance 25 (+32% YoY), Entrepreneurship 21 (0% YoY).
Talent flow
Finix recruits heavily from payment processors, with 14 hires from Stax Payments and 6 from PayPal. Alumni frequently move to tech firms like Meta and Salesforce, with 3 joining each.
Most common previous employers of Finix staff: Stax Payments (14), PayPal (6), JPMorganChase (5), Worldpay for Platforms (4), Nuvei (4), Macy's (3). Former Finix employees most often moved to Rippling (3), Meta (3), Fortis (3), Salesforce (3), KeyBank (3), Atlassian (2).
Alumni worth knowing
The Finix mafia
16 former employees have founded companies, including Tesouro (21 staff) and Leftlane Software (11 staff). This suggests Finix cultivates entrepreneurial talent.
16Sean Donovan, was Co-Founder until 2021Vamshi Yamsani, was Staff Software Engineer until 2023Karen (Kay) Brinkley, was Advisor until 2024Brian George, was Business Strategy Intern until 2021Ashley Willson (Isenberg), was Head of Revenue until 2023Tyler Clark, Esq., was Talent Acquisition Partner until 2022
Krystal A. Little, MBA, was Senior Manager of Revenue Operations until 2025
Krzysztof Karski, was Director Of Engineering until 2022
Carlos Volante, was Senior Software Engineer until 2024
Dan Williams, was VP, General Manager, Head of Business Development until 2020
Sebastian Eby, was Senior Customer & Partner Success Manager until 2019
Tim Gaertner, was Principal Product Designer until 2022
Jabari Pulliam, was Senior Staff Software Engineer until 2022
Leya Aronoff, was Internal Communications Lead until 2022
Anshika Verma, was Release Manager until 2024Web traffic
Traffic mix: 38% direct, 46% search, 0% social, 0% paid.
What this company is made of
Most common skills at Finix: Microsoft Office (77), Leadership (74), Customer Service (62), Microsoft Excel (61), Management (53), Microsoft Word (51), Communication (49), Python (Programming Language) (47).
Where the team actually sits
Finix people are concentrated in California, United States (42), San Francisco Bay Area (19), Florida, United States (10), United States (6).
Search footprint
Finix attracts about 2,118 organic search visits a month, traffic worth roughly $31K a month if bought through ads. It gained 732 ranking keywords and lost 781 in the last period.
Frequently asked
Finix has 368 employees as of September 2026.
Finix has raised $201M in total, most recently a Series C round in October 2024.
Finix was founded in 2015 by Richie Serna.
Richie Serna (CEO & Co-Founder) sits at the top of Finix's reporting structure, with 11 direct reports.
The most common previous employers of current Finix staff are Stax Payments (14 people), PayPal (6 people), JPMorganChase (5 people).
Former Finix employees most often move to Rippling (3), Meta (3), Fortis (3).
At least 16 companies have a founder who previously worked at Finix, including Tesouro, Leftlane Software, Runway.
Finix attracts about 2,118 organic search visits a month, worth roughly $31K a month in equivalent ad spend.
The most common skills among Finix staff are Microsoft Office, Leadership, Customer Service, Microsoft Excel, Management.
Finix staff are concentrated in California, United States (42), San Francisco Bay Area (19), Florida, United States (10).
Finix has about 59 people in Engineering, up 13% over the past year, as of September 2026.
Finix has about 50 people in Sales, up 19% over the past year, as of September 2026.
Computed from 127 current and 243 former Finix profiles, as of September 2026. Source: Crustdata.
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