Firefly
Firefly sells digital advertising on car rooftops and other urban surfaces, operating in major U.S. cities and four other countries. The company has raised $54M, most recently a Series B in 2021.
The growth story
Firefly grew from 300 to 348 employees between 2021 and 2026, raising $54M along the way, most recently a Series B in July 2021.
About
Firefly installs digital screens on car rooftops and other urban surfaces for advertisers, using location data to target messages. Its clients include brands running out-of-home campaigns in dense city areas.
The company expanded internationally after launching in 2017, now operating in five countries including the UAE and UK. It employs 348 people, with sales being its largest department at 22 staff.
Founders and leadership
Sales is the largest function with 22 employees, suggesting a focus on advertiser acquisition. The median tenure is 2 years, indicating moderate turnover.
The Firefly org chart
Mustafa C. (CEO) leads 41 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 94 (+6% YoY), Sales 38 (-12% YoY), Business Development 29 (-3% YoY), Engineering 26 (-16% YoY), Customer Success and Support 22 (+16% YoY), Arts and Design 16 (-6% YoY).
Talent flow
Firefly recruits from advertising tech firms like Verifone and outdoor media companies like JCDecaux. Alumni most frequently move to Google and ad tech startups like invent.ai.
Most common previous employers of Firefly staff: Verifone (4), Procter & Gamble (3), Intersection (3), JCDecaux (3), Deloitte (3), Ketchup Loyalty Marketing (3). Former Firefly employees most often moved to Google (4), invent.ai (3), Teknasyon (2), Intuit (2), GoWit Technology (2), Orange Barrel Media (2).
Alumni worth knowing
The Firefly mafia
Former employees founded 18 companies, including LG Ad Solutions (484 staff) and location-based ad networks like Mundi and Finch Network.
18Michael Hudes, was Advisor until 2021Göksenin Akdeniz, was Product Manager until 2020Deniz Saglam, was Senior Product Manager until 2021Can Ipekci, was VP of Products until 2022Onur Kardeşler, was Co-founder & Product until 2021Mateusz Czech, was Business Operations Manager (MBA Intern) until 2019
Anil Suren, was COO until 2023
Kerem Ozkilic, was Senior Software Engineer until 2020
Baturalp T., was Product Manager | Marketing Science until 2022
Zack Slezak, was Director of Operations until 2020
Heidi Marsh, was Senior Sales Director, Business Development until 2020
Umut Adali, was Mobile Application Developer until 2022
Sam Jammal, was Vice President of Regulatory Affairs & Assistant General Counsel until 2021
Weston McVicker, was Creative Director until 2018
Alec Melroy, was Director Of Operations until 2023
Jagdish Madhavan, was Cisco ACI | DataCenter | CCSI until 2017
Zack Lamb, was Founding Team, Head of Business Development until 2019
Taylan Yildiz, Ph.D., was Chief Analytics Officer until 2021Web traffic
Traffic mix: 58% direct, 24% search, 0% social, 17% paid.
What this company is made of
Most common skills at Firefly: Project Management (39), Sales (35), Microsoft Office (33), Customer Service (33), Management (31), Microsoft Excel (31), Marketing (28), Teamwork (28).
Where the team actually sits
Firefly people are concentrated in Istanbul, Türkiye (17), New York, United States (11), California, United States (6), Los Angeles Metropolitan Area (5).
Search footprint
Firefly attracts about 1,386 organic search visits a month, traffic worth roughly $9K a month if bought through ads. It gained 124 ranking keywords and lost 180 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 3.60 / 5
- Work-life balance
- 3.90 / 5
Frequently asked
Firefly has 348 employees as of September 2026.
Firefly has raised $54M in total, most recently a Series B round in July 2021.
Firefly was founded in 2017 by Kaan Gunay.
Mustafa C. (CEO) sits at the top of Firefly's reporting structure, with 2 direct reports.
The most common previous employers of current Firefly staff are Verifone (4 people), Procter & Gamble (3 people), Intersection (3 people).
Former Firefly employees most often move to Google (4), invent.ai (3), Teknasyon (2).
At least 18 companies have a founder who previously worked at Firefly, including LG Ad Solutions, Mundi, BottomUP.
Firefly attracts about 1,386 organic search visits a month, worth roughly $9K a month in equivalent ad spend.
The most common skills among Firefly staff are Project Management, Sales, Microsoft Office, Customer Service, Management.
Firefly staff are concentrated in Istanbul, Türkiye (17), New York, United States (11), California, United States (6).
Firefly has about 94 people in Operations, up 6% over the past year, as of September 2026.
Firefly has about 38 people in Sales, down 12% over the past year, as of September 2026.
Computed from 75 current and 272 former Firefly profiles, as of September 2026. Source: Crustdata.
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