Flo
Flo builds software for legal talent management, serving law firms, attorneys, and law schools. The Austin-based company has raised $20M and employs 63 people.
The growth story
Flo grew from 30 to 63 employees between 2023 and 2026, raising $20M along the way, most recently a Series A in May 2025.
About
Flo provides software tools for managing legal careers, from recruitment to performance tracking. Its platform serves law firms, individual attorneys, search firms, and law schools.
The company has raised $20M in Series A funding and maintains a workforce of 63 employees. Its engineering team represents nearly a third of total headcount.
Founders and leadership
Engineering is Flo's largest department with 20 employees, accounting for nearly a third of its workforce. The company is led by a team that includes investors from Alumni Ventures and LiveOak Ventures.
The Flo org chart
Katherine Allen (Founder/CEO) leads 21 mapped leaders with 1 direct report. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 21 (-5% YoY), Marketing 6 (+50% YoY), Business Development 6 (-25% YoY), Arts and Design 5 (+25% YoY), Product Management 5 (+25% YoY), Sales 4 (0% YoY).
Talent flow
Flo recruits heavily from local Texas tech companies, with Shippo and Alegion being its top talent sources. Employees typically stay for about one year before moving on to roles at firms like White & Case LLP or startups like BiteSight.
Most common previous employers of Flo staff: Shippo (6), Alegion (6), Oracle (3), Blackbaud (3), Planoly (2), Modernize (2). Former Flo employees most often moved to BiteSight (YC W24) (1), Pavilion (1), Mission Accompli (1), Grand Welcome, East Valley of the Sun (1), White & Case LLP (1), Chambers and Partners (1).
Alumni worth knowing
What this company is made of
Most common skills at Flo: Microsoft Office (24), Customer Service (20), Leadership (20), Social Media (19), Communication (18), Python (Programming Language) (16), Management (16), Java (16).
Where the team actually sits
Flo people are concentrated in Texas, United States (39), Austin, Texas Metropolitan Area (5), United States (2), New York, United States (1).
Search footprint
Flo attracts about 40 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 106 ranking keywords and lost 25 in the last period.
What employees say
- Compensation
- 4.70 / 5
- Career opportunities
- 5.00 / 5
- Senior management
- 5.00 / 5
- Work-life balance
- 4.90 / 5
Frequently asked
Flo has 63 employees as of September 2026.
Flo has raised $20M in total, most recently a Series A round in May 2025.
Flo was founded in 2019 by Katherine Allen 👋.
Katherine Allen (Founder/CEO) sits at the top of Flo's reporting structure, with 1 direct report.
The most common previous employers of current Flo staff are Shippo (6 people), Alegion (6 people), Oracle (3 people).
Former Flo employees most often move to BiteSight (YC W24) (1), Pavilion (1), Mission Accompli (1).
Flo attracts about 40 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Flo staff are Microsoft Office, Customer Service, Leadership, Social Media, Communication.
Flo staff are concentrated in Texas, United States (39), Austin, Texas Metropolitan Area (5), United States (2).
Flo has about 21 people in Engineering, down 5% over the past year, as of September 2026.
Flo has about 6 people in Marketing, up 50% over the past year, as of September 2026.
Computed from 51 current and 32 former Flo profiles, as of September 2026. Source: Crustdata.
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