Flo Health Inc.
Flo Health is a women's health app focused on menstrual and fertility tracking with 77 million monthly active users, including 25% of US women. It became Europe's first femtech unicorn after a $230M Series C in July 2024.
The growth story
Flo Health Inc. grew from 328 to 700 employees between 2020 and 2026, raising $276M along the way, most recently a Series C in July 2024.
About
Flo Health provides a mobile app that tracks menstrual cycles, ovulation, and pregnancy. It serves women seeking to monitor reproductive health, with features for different life stages from menstruation to menopause. The company claims over 400 million registered users globally.
The app reached unicorn status in 2024 after raising $276M total funding. With 700 employees, it has scaled rapidly since its 2015 founding while maintaining a Belarusian engineering talent base through multiple Eastern European university pipelines.
Founders and leadership
Engineering makes up the largest department with 47 employees. Leadership appears distributed across health and tech domains, with medical experts comprising part of the 700-person workforce.
The Flo Health Inc. org chart
Dmitry Gurski (CEO & Co-Founder) leads 59 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 156 (+2% YoY), Arts and Design 59 (+5% YoY), Product Management 47 (0% YoY), Media and Communication 46 (-18% YoY), Marketing 46 (+39% YoY), Information Technology 46 (-2% YoY).
Talent flow
The team draws heavily from Eastern European tech firms like EPAM and Yandex, with Belarusian universities supplying most graduates. Alumni frequently move to fintechs like Monzo and Revolut or health startups.
Most common previous employers of Flo Health Inc. staff: EPAM (15), Yandex (11), eMed Healthcare UK (9), Bumble (7), Adform (7), Moon Active (6). Former Flo Health Inc. employees most often moved to Monzo (4), Wise (3), Wargaming (3), Omnisend (3), Revolut (3), HeliosX (2).
Alumni worth knowing
The Flo Health Inc. mafia
16 alumni have founded companies, including Fusebox Games (65 staff) and Hesta Health (15 staff), showing Flo's role as a health tech talent incubator.
16Terry Lee, was Senior Product Manager until 2022Dr Sujitha Selvarajah, was Medical Advisor until 2023Jennifer Huberty, PhD, was VP of Science Flo Health until 2021Kir Zharov, was Senior MLOps / AI Platform Engineer, AI Platform until 2025Gulfiya Malakhova, was Senior Product manager the Core product until 2022
Aliaksandra Lamachenka, was Marketing Technology Consultant until 2025
Fiona Bugler, was Senior Content Editor (Maternity Cover) until 2024
Sia Marinich, was Content Manager until 2019
Vahe Baghdasaryan, was Growth, Monetization & Lifecycle Marketing until 2025
Gabriella Jones, was Team Lead, Sales Development Representative until 2022
Alena Kozub, was Communication Manager, Europe until 2023
Renee Rodan, was Influencer Marketing Specialist until 2024
Ifey (Lauretta) Ihonor, was Director of Medical Content until 2022
Sergey Kadomsky, was Product Manager, Community until 2019Hiring now
Web traffic
Traffic mix: 32% direct, 50% search, 8% social, 4% paid.
What this company is made of
Most common skills at Flo Health Inc.: Communication (150), Project Management (148), SQL (148), Teamwork (124), Microsoft Office (118), Research Skills (112), Python (Programming Language) (110), Social Media (107).
Where the team actually sits
Flo Health Inc. people are concentrated in England, United Kingdom (79), Vilniaus, Lithuania (63), United Kingdom (35), Lithuania (14).
Search footprint
Flo Health Inc. attracts about 279,400 organic search visits a month, traffic worth roughly $2M a month if bought through ads. It gained 90,838 ranking keywords and lost 130,120 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 3.50 / 5
- Senior management
- 3.30 / 5
- Work-life balance
- 3.70 / 5
Frequently asked
Flo Health Inc. has 700 employees as of September 2026.
Flo Health Inc. has raised $276M in total, most recently a Series C round in July 2024.
Flo Health Inc. was founded in 2015 by Dmitry Gurski, Yuri Gurski.
Dmitry Gurski (CEO & Co-Founder) sits at the top of Flo Health Inc.'s reporting structure, with 8 direct reports.
The most common previous employers of current Flo Health Inc. staff are EPAM (15 people), Yandex (11 people), eMed Healthcare UK (9 people).
Former Flo Health Inc. employees most often move to Monzo (4), Wise (3), Wargaming (3).
At least 16 companies have a founder who previously worked at Flo Health Inc., including Fusebox Games, Hesta Health, Fit Minded.
Flo Health Inc. attracts about 279,400 organic search visits a month, worth roughly $2M a month in equivalent ad spend.
The most common skills among Flo Health Inc. staff are Communication, Project Management, SQL, Teamwork, Microsoft Office.
Flo Health Inc. staff are concentrated in England, United Kingdom (79), Vilniaus, Lithuania (63), United Kingdom (35).
Flo Health Inc. has about 156 people in Engineering, up 2% over the past year, as of September 2026.
Flo Health Inc. has about 59 people in Arts and Design, up 5% over the past year, as of September 2026.
Computed from 265 current and 316 former Flo Health Inc. profiles, as of September 2026. Source: Crustdata.
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