Foleon
Foleon sells a drag-and-drop content creation platform for digital publications like brochures and newsletters. The Amsterdam-based company has 119 employees and raised $17M in a Series C round in 2021.
The growth story
Foleon grew from 124 to 119 employees between 2023 and 2026, raising $17M along the way, most recently a Series C in August 2021.
About
Foleon's software lets businesses create interactive digital content like sales proposals and internal newsletters, replacing static PDFs. The platform includes analytics to track reader engagement at a page level.
The company has grown to 119 staff since its 2013 founding. Its $17M Series C in 2021 was led by ABN AMRO Bank, Connected Capital and Newion.
Founders and leadership
Sales is Foleon's largest department with 25 employees. The company has a median tenure of 3 years, suggesting moderate turnover.
The Foleon org chart
Daan Reijnders (Co-founder and CEO) leads 48 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 24 (-4% YoY), Sales 21 (+5% YoY), Customer Success and Support 12 (-25% YoY), Marketing 9 (-31% YoY), Business Development 9 (0% YoY), Arts and Design 7 (-22% YoY).
Talent flow
Foleon hires heavily from local Dutch companies like Amberscript and TomTom. Alumni often move to tech firms like Atlassian, GitHub and Adyen.
Most common previous employers of Foleon staff: Amberscript (4), TomTom (3), Datadog (2), The HEINEKEN Company (2), EY (2), Squiz (2). Former Foleon employees most often moved to Betty Blocks (3), Atlassian (3), GitHub (3), Adyen (3), Contentoo (2), Lucid Software (2).
Alumni worth knowing
The Foleon mafia
Five Foleon alumni have founded companies, including SYMAR | Synthetic Market Research and Falley, each with four employees.
5Nikola Kozuljevic, was Director of Product Marketing until 2023Kevin Schuit, was Front-end developer until 2022Vince Mastwijk, was Head of Global Business Development until 2022Romario Martin, MBA, was Paid Advertising Specialist until 2020Raul Tiru, was Growth Marketer until 2022Web traffic
Traffic mix: 46% direct, 17% search, 3% social, 1% paid.
What this company is made of
Most common skills at Foleon: English (42), Project Management (41), Microsoft Office (41), Communication (41), Business Travel (38), Teamwork (37), Travel Management (35), Social Media (33).
Where the team actually sits
Foleon people are concentrated in North Holland, Netherlands (52), Netherlands (19), New York City Metropolitan Area (6), New York, United States (5).
Search footprint
Foleon attracts about 21,740 organic search visits a month, traffic worth roughly $180K a month if bought through ads. It gained 4,794 ranking keywords and lost 3,652 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.90 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Foleon has 119 employees as of September 2026.
Foleon has raised $17M in total, most recently a Series C round in August 2021.
Foleon was founded in 2013 by Daan Reijnders, Joost Galama.
Daan Reijnders (Co-founder and CEO) sits at the top of Foleon's reporting structure, with 3 direct reports.
The most common previous employers of current Foleon staff are Amberscript (4 people), TomTom (3 people), Datadog (2 people).
Former Foleon employees most often move to Betty Blocks (3), Atlassian (3), GitHub (3).
At least 5 companies have a founder who previously worked at Foleon, including SYMAR | Synthetic Market Research, Falley, Scaling Sales.
Foleon attracts about 21,740 organic search visits a month, worth roughly $180K a month in equivalent ad spend.
The most common skills among Foleon staff are English, Project Management, Microsoft Office, Communication, Business Travel.
Foleon staff are concentrated in North Holland, Netherlands (52), Netherlands (19), New York City Metropolitan Area (6).
Foleon has about 24 people in Engineering, down 4% over the past year, as of September 2026.
Foleon has about 21 people in Sales, up 5% over the past year, as of September 2026.
Computed from 109 current and 251 former Foleon profiles, as of September 2026. Source: Crustdata.
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