Fora Travel
Fora Travel operates an AI-powered platform for independent travel advisors, enabling them to book trips and build businesses. Over 15,000 advisors use its tools, 97% of whom are new to the industry, and they've collectively booked $2.5B in travel across 180+ countries.
About
Fora provides technology, training, and community tools for freelance travel advisors, focusing on those entering the industry. Its platform replaces traditional agency infrastructure with AI-assisted trip planning and a peer network.
The company reached $2.5B in bookings within three years of founding, suggesting rapid adoption. Its $139M Series D in 2026 indicates strong investor confidence in the independent advisor model, though the 201-500 employee range suggests operational scaling lags behind booking volume.
Founders and leadership
Arts and design roles dominate at 17% of profiled employees, reflecting the service-oriented nature of travel advising. The median tenure of 2 years points to a relatively young workforce, typical for a startup founded in 2021.
The Fora Travel org chart
Jake Peters (Co-Founder & Chief Product and Technology Officer) leads 40 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Talent flow
Employees frequently come from retail and tech (Apple, Walmart, Jet) and move to hospitality brands like Marriott and Airbnb. The University of Pennsylvania and Harvard Business School are the most common alma maters among analyzed profiles.
Most common previous employers of Fora Travel staff: Apple (3), Walmart (3), Jet (3), Discovery (2), Legends, a Fora Travel company (2), Afterpay (2). Former Fora Travel employees most often moved to Marriott International (3), Meta (2), Airbnb (2), The Local Foreigner (2), Marchay (2), Ultimate Jet Vacations (2).
Alumni worth knowing
The Fora Travel mafia
21 alumni have founded companies, including Girls Into VC (139 employees) and Burnt (9 employees), showing entrepreneurial spillover from Fora's advisor-focused model.
21Priyanshi Sitlani, was Travel Advisor until 2025Rhea Karimpanal, was Operations Associate until 2022Sophia Hatchitt, was Partnerships Manager until 2024Vadim Pikarevskis, was Founding Product Manager until 2024Meagan Drillinger, was Travel Advisor until 2025Janelle Fae Smith, was Pro Certified Travel Advisor until 2025
Monique Malone, MBA, was Travel Consultant until 2025
Siena Deck, was Certified Travel Advisor until 2025
Jannet Rodriguez, was Travel Advisor until 2025
Gabriella Ferreira, was Travel Advisor until 2025
Paige Eschert, was Travel Advisor until 2024
Amber Petrossi, was Travel Advisor until 2024
Heather Hodgson, was Independent Travel Advisor until 2025
Todd Wilkens, was Coach & Advisor until 2025
Janet Park, was FORA Centum Top 100 and Founder of Domaine Travel until 2026
Hrishikesh Cheulkar, was Travel Advisor until 2026
Sue Berry, was Independent Fora Travel Advisor until 2024
Rachatawan Veyroj, was Travel Advisor until 2025
Eireni Zaparegos, was Travel Designer until 2024Hiring now
The company lists HQ roles on its careers page, though specific openings aren't detailed in available data.
Web traffic
Traffic mix: 21% direct, 40% search, 11% social, 18% paid.
Where the team actually sits
Fora Travel people are concentrated in New York, United States (45), New York City Metropolitan Area (9), United States (6), Florida, United States (4).
Search footprint
Fora Travel attracts about 109,800 organic search visits a month, traffic worth roughly $1M a month if bought through ads. It gained 32,064 ranking keywords and lost 39,783 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 3.90 / 5
- Senior management
- 4.50 / 5
- Work-life balance
- 4.60 / 5
Frequently asked
Fora Travel has raised $139M in total, most recently a Series D round in July 2026.
Fora Travel was founded in 2021 by Jake Peters, Evan Frank, Hector Campos, Henley Vazquez, Meagan Roberts.
Jake Peters (Co-Founder & Chief Product and Technology Officer) sits at the top of Fora Travel's reporting structure, with 6 direct reports.
The most common previous employers of current Fora Travel staff are Apple (3 people), Walmart (3 people), Jet (3 people).
Former Fora Travel employees most often move to Marriott International (3), Meta (2), Airbnb (2).
At least 21 companies have a founder who previously worked at Fora Travel, including Girls Into VC, Burnt, Komasa Collection.
Fora Travel attracts about 109,800 organic search visits a month, worth roughly $1M a month in equivalent ad spend.
Fora Travel staff are concentrated in New York, United States (45), New York City Metropolitan Area (9), United States (6).
Computed from 120 current and 482 former Fora Travel profiles, as of September 2026. Source: Crustdata.
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