FreeWill
FreeWill provides donation processing software for nonprofits, helping donors give large gifts more easily. The company has raised $30M, most recently in a 2022 Series B, and employs 275 people.
The growth story
FreeWill grew from 260 to 275 employees between 2023 and 2026, raising $30M along the way, most recently a Series B in March 2022.
About
FreeWill sells tools that simplify major charitable donations, serving both individual donors and nonprofit organizations. Its platform handles the administrative and legal complexities of large gifts.
The company last raised $30M in 2022 and maintains a midsized team of 275 employees. Its Series B backers include Bain Capital's impact fund and ICONIQ Growth.
Founders and leadership
Sales is FreeWill's largest department with 49 employees. The company has a median tenure of 2 years, suggesting moderate turnover.
The FreeWill org chart
Jennifer Xia Spradling (she / her) (Founder & Co-CEO) leads 59 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 48 (+23% YoY), Engineering 47 (+31% YoY), Business Development 43 (+19% YoY), Operations 18 (+29% YoY), Information Technology 18 (+6% YoY), Marketing 13 (-7% YoY).
Talent flow
FreeWill recruits from Pipefy, Greenpeace, and Lahore University of Management Sciences more than other sources. Alumni frequently move to nonprofit tech roles, with Civic Roundtable and Google as top destinations.
Most common previous employers of FreeWill staff: Pipefy (7), Greenpeace (4), FARMIGO (acquired by GrubMarket) (3), Lahore University of Management Sciences (3), Nishat Chunian (3), NAVEX (3). Former FreeWill employees most often moved to Civic Roundtable (5), Google (3), EasyLlama (2), Intuit (2), Bloomerang (2), Skimmer (2).
Alumni worth knowing
The FreeWill mafia
FreeWill alumni have founded 11 companies, including Community Action of Southern Indiana (19 staff) and KlyoAI (4 staff). Most spinouts are small nonprofits or AI startups.
11Adrian Jamieson, was Sr. Partner Success Strategist until 2023Celia Zhang, was Advisor until 2023Alex Chung, was Advisor until 2022Kristina Wiig, CEPA, was Vice President of Business Development until 2023Constance T., was Partnerships Associate until 2020Magda Cychowski, was Digital Content and Marketing Specialist until 2021
Steve Jacobs, was Head of Marketing until 2020
Rachel R. Bender, was Product Counsel until 2025
Virginia Fay Pack, was Senior Director of Partner Success until 2023
Brianne Thompson-Martin, MPA, was Nonprofit Innovation Associate Director until 2023
Lakshmi Parthasarathy, was Engineering Lead until 2021Web traffic
Traffic mix: 51% direct, 23% search, 2% social, 3% paid.
What this company is made of
Most common skills at FreeWill: Microsoft Office (104), Leadership (104), Public Speaking (91), Communication (87), Customer Service (83), Project Management (83), Social Media (76), Microsoft Excel (76).
Where the team actually sits
FreeWill people are concentrated in New York, United States (20), Punjab, Pakistan (15), United States (10), Florida, United States (9).
Search footprint
FreeWill attracts about 40,060 organic search visits a month, traffic worth roughly $512K a month if bought through ads. It gained 6,220 ranking keywords and lost 14,378 in the last period.
What employees say
- Compensation
- 3.90 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
FreeWill has 275 employees as of September 2026.
FreeWill has raised $30M in total, most recently a Series B round in March 2022.
FreeWill was founded in 2016 by Patrick Schmitt, Jennifer Xia Spradling (she / her).
Jennifer Xia Spradling (she / her) (Founder & Co-CEO) sits at the top of FreeWill's reporting structure, with 4 direct reports.
The most common previous employers of current FreeWill staff are Pipefy (7 people), Greenpeace (4 people), FARMIGO (acquired by GrubMarket) (3 people).
Former FreeWill employees most often move to Civic Roundtable (5), Google (3), EasyLlama (2).
At least 11 companies have a founder who previously worked at FreeWill, including Community Action of Southern Indiana, KlyoAI, Protege AI.
FreeWill attracts about 40,060 organic search visits a month, worth roughly $512K a month in equivalent ad spend.
The most common skills among FreeWill staff are Microsoft Office, Leadership, Public Speaking, Communication, Customer Service.
FreeWill staff are concentrated in New York, United States (20), Punjab, Pakistan (15), United States (10).
FreeWill has about 48 people in Sales, up 23% over the past year, as of September 2026.
FreeWill has about 47 people in Engineering, up 31% over the past year, as of September 2026.
Computed from 191 current and 224 former FreeWill profiles, as of September 2026. Source: Crustdata.
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