Fresho
Fresho sells order management software to fresh food distributors, automating processes from order capture to payments. The Australian company has raised $34M, most recently in a Series B in late 2024, and employs 100 people.
The growth story
Fresho grew from 35 to 100 employees between 2019 and 2026, raising $34M along the way, most recently a Series B in November 2024.
About
Fresho's software centralizes order management for fresh food distributors, handling tasks from order capture to invoicing and payments. It targets businesses looking to reduce manual work and improve accuracy in a fast-moving industry where margins are tight.
The company has raised $34M, including a Series B in late 2024, and employs 100 people. Its investors include industry figures like Leigh Jasper and Geoff Tarrant, suggesting a focus on local expertise.
Founders and leadership
Sales is Fresho's largest function, with 16 employees. The company has a median tenure of 2 years, indicating moderate turnover. Leadership includes founders with over 20 years of industry experience.
Departments, and which ones grew
Headcount by function: Sales 19 (+36% YoY), Business Development 16 (+23% YoY), Engineering 13 (-24% YoY), Human Resources 11 (+38% YoY), Operations 9 (+50% YoY), Customer Success and Support 7 (+17% YoY).
Talent flow
Fresho hires from a mix of tech and food industry backgrounds, with notable sources including Cogent.co and Thoughtworks. Alumni often move to consulting firms like Deloitte or food-related startups like FoodByUs.
Most common previous employers of Fresho staff: Cogent.co (4), Thoughtworks (3), Payapps - An Autodesk Company (2), Carbon Plus (2), Waitrose & Partners (2), Pizza Religion (2). Former Fresho employees most often moved to Deloitte (2), FoodByUs (2), Lioness (1), Madison Black (1), The Martec (1), Lucy Monie Hall Coaching (1).
Alumni worth knowing
The Fresho mafia
Fresho alumni have founded several companies, including Corlytics, a regulatory tech firm with 125 employees, and boardcycle, a circular economy startup with 3 staff.
6Lisa Miles-Heal, was Growth Advisor until 2025Perryn Fowler, was Chief Scientist until 2023Alex Burt, was Head of UK Venues until 2022Nicky Jackson, was Board Member until 2025Fabiola Bórquez Burgos, was UX Designer until 2017Duncan Conley, was Growth Manager VIC & SA until 2022Web traffic
Traffic mix: 70% direct, 14% search, 2% social, 0% paid.
What this company is made of
Most common skills at Fresho: Customer Service (40), Communication (29), Management (28), Sales (27), Leadership (24), Project Management (23), Teamwork (23), Microsoft Excel (23).
Where the team actually sits
Fresho people are concentrated in Victoria, Australia (26), England, United Kingdom (18), Greater Melbourne Area (5), United Kingdom (4). 3 offices on record.
Search footprint
Fresho attracts about 357 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 133 ranking keywords and lost 84 in the last period.
What employees say
- Compensation
- 3.30 / 5
- Career opportunities
- 3.10 / 5
- Senior management
- 2.80 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
Fresho has 100 employees as of September 2026.
Fresho has raised $34M in total, most recently a Series B round in November 2024.
The most common previous employers of current Fresho staff are Cogent.co (4 people), Thoughtworks (3 people), Payapps - An Autodesk Company (2 people).
Former Fresho employees most often move to Deloitte (2), FoodByUs (2), Lioness (1).
At least 6 companies have a founder who previously worked at Fresho, including Corlytics, boardcycle, The Tib Bros.
Fresho attracts about 357 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Fresho staff are Customer Service, Communication, Management, Sales, Leadership.
Fresho staff are concentrated in Victoria, Australia (26), England, United Kingdom (18), Greater Melbourne Area (5).
Fresho has about 19 people in Sales, up 36% over the past year, as of September 2026.
Fresho has about 16 people in Business Development, up 23% over the past year, as of September 2026.
Computed from 69 current and 102 former Fresho profiles, as of September 2026. Source: Crustdata.
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