Froda
Froda is a Swedish fintech that provides digital lending tools for small businesses, using machine learning to assess creditworthiness. The company has raised $162M, including a Series B in April 2025, and employs 128 people.
The growth story
Froda grew from 68 to 128 employees between 2022 and 2026, raising $162M along the way, most recently a Series B in April 2025.
About
Froda builds automated lending platforms that help small businesses access financing without traditional bank hurdles. Its algorithms analyze alternative data to serve entrepreneurs who might be excluded by conventional underwriting.
The company has attracted investment from European financial players like the European Investment Fund and Klarna's former CEO. With 128 employees, it operates at the intersection of fintech and SME banking services.
Founders and leadership
Engineering is Froda's largest department with 17 staff. The company maintains a flat structure typical of Nordic fintechs, with a median tenure of 2 years suggesting active talent rotation.
The Froda org chart
Olle Lundin (CEO and Co-founder) leads 52 mapped leaders with 11 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 29 (+7% YoY), Finance 14 (+8% YoY), Business Development 14 (+8% YoY), Operations 11 (0% YoY), Accounting 9 (+13% YoY), Product Management 8 (+33% YoY).
Talent flow
Klarna is Froda's top talent source, supplying 15 hires—nearly 12% of its workforce. Alumni frequently move to other Swedish fintechs like Qliro (4) and Trustly (2), with Stockholm University and KTH being key recruiting grounds.
Most common previous employers of Froda staff: Klarna (15), Swedbank (9), PriceRunner - A Klarna Group Company (8), Bambora (7), Worldline (6), KTH Royal Institute of Technology (6). Former Froda employees most often moved to Qliro (4), Kustom (3), Mentimeter (2), Opti (2), SEB (2), Trustly (2).
Alumni worth knowing
The Froda mafia
Froda alumni have founded three companies, including Noru (8 employees) and Joritech AB. The startup's alumni network remains concentrated in Stockholm's fintech ecosystem.
3Therese Ruth, was Board Member until 2023Mikael Johansson, was Product Manager until 2022Bashar Al-Qaysi, was Frontend Developer until 2018What this company is made of
Most common skills at Froda: SQL (31), Project Management (25), Python (Programming Language) (25), Java (23), JavaScript (23), Microsoft Office (22), C# (21), Business Strategy (21).
Where the team actually sits
Froda people are concentrated in Stockholm County, Sweden (59), Greater Stockholm Metropolitan Area (35), Sweden (12), Uppsala County, Sweden (2).
Search footprint
Froda attracts about 10 organic search visits a month. It gained 2 ranking keywords and lost 2 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 4.00 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Froda has 128 employees as of September 2026.
Froda has raised $162M in total, most recently a Series B round in April 2025.
Froda was founded in 2015 by Oliver Mohseni Skoglund, Olle Lundin, Martin Roxland.
Olle Lundin (CEO and Co-founder) sits at the top of Froda's reporting structure, with 11 direct reports.
The most common previous employers of current Froda staff are Klarna (15 people), Swedbank (9 people), PriceRunner - A Klarna Group Company (8 people).
Former Froda employees most often move to Qliro (4), Kustom (3), Mentimeter (2).
At least 3 companies have a founder who previously worked at Froda, including Noru, DD, Joritech AB.
Froda attracts about 10 organic search visits a month.
The most common skills among Froda staff are SQL, Project Management, Python (Programming Language), Java, JavaScript.
Froda staff are concentrated in Stockholm County, Sweden (59), Greater Stockholm Metropolitan Area (35), Sweden (12).
Froda has about 29 people in Engineering, up 7% over the past year, as of September 2026.
Froda has about 14 people in Finance, up 8% over the past year, as of September 2026.
Computed from 109 current and 99 former Froda profiles, as of September 2026. Source: Crustdata.
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