Frontify
Frontify sells cloud-based brand management software that combines digital asset management, brand guidelines and templates. The company has raised $81M, most recently in a Series C in September 2021, and employs 359 people.
The growth story
Frontify grew from 226 to 359 employees between 2021 and 2026, raising $81M along the way, most recently a Series C in September 2021.
About
Frontify provides a platform for companies to centralize and manage their brand assets, guidelines and templates. It serves businesses that need to maintain consistent branding across teams and external partners.
The company has raised $81M across funding rounds, with its Series C in 2021 led by investors including EQT Ventures and Blossom Capital. Frontify employs 359 people, drawing talent from companies like Microsoft, IBM and Expedia.
Founders and leadership
Sales is Frontify's largest department with 44 employees. The company is led by a team that includes founder Andreas Fischler and investors like Cédric Waldburger.
The Frontify org chart
Roger Dudler (Founder & CEO) leads 56 mapped leaders with 16 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 81 (+31% YoY), Customer Success and Support 50 (+14% YoY), Sales 39 (+5% YoY), Information Technology 31 (+7% YoY), Business Development 25 (0% YoY), Product Management 19 (+73% YoY).
Talent flow
Frontify recruits heavily from Haufe and Namics – A Merkle Company, which each account for 8 hires. Alumni frequently move to companies like grape and Meteomatics. The median employee tenure is 2 years.
Most common previous employers of Frontify staff: Haufe (8), Namics – A Merkle Company (8), Microsoft (7), IBM (6), Expedia (4), TwicPics by Frontify (4). Former Frontify employees most often moved to grape (4), Meteomatics (3), Productboard (2), Check Point AI Security (2), Aprimo (2), LumApps (2).
Alumni worth knowing
The Frontify mafia
Frontify alumni have founded 14 companies, including Übermorgen Ventures and Studyond, which each employ over 10 people.
14Myke Näf, was Member of the Board of Directors until 2018Micha Brugger, was Data Scientist until 2020Samuel Siegfried, was Partnership Lead until 2021Daniel Kästli, was VP of Customer Success until 2023Andreas Fischler, was CEO until 2019
Johannes Waibel, was Head of Product Marketing until 2023
Christian Bertschy, was Chief Product Officer until 2023
Max Bailey, was Associate Director, Lifecycle Marketing until 2024
Ruslan Sazonov, was Full Stack Developer until 2024
Yaku Colque, was Partnership Developer until 2024
Amy Wakefield, was Director - People Operations until 2023
Cristina Bran, was Salesforce Consultant - CPQ until 2024Hiring now
Web traffic
Traffic mix: 49% direct, 21% search, 2% social, 1% paid.
What this company is made of
Most common skills at Frontify: Project Management (130), Microsoft Office (103), Communication (103), Leadership (96), Teamwork (91), Social Media (90), Management (81), Marketing (77).
Where the team actually sits
Frontify people are concentrated in Zurich, Switzerland (42), St Gallen, Switzerland (34), Switzerland (23), New York, United States (22). 2 offices on record.
Search footprint
Frontify attracts about 235 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 2 ranking keywords and lost 6 in the last period.
What employees say
- Compensation
- 4.20 / 5
- Career opportunities
- 4.00 / 5
- Senior management
- 3.80 / 5
- Work-life balance
- 4.90 / 5
Frequently asked
Frontify has 359 employees as of September 2026.
Frontify has raised $81M in total, most recently a Series C round in September 2021.
Frontify was founded in 2013 by Thomas Dübendorfer, Roger Dudler, Eric Schmid.
Roger Dudler (Founder & CEO) sits at the top of Frontify's reporting structure, with 16 direct reports.
The most common previous employers of current Frontify staff are Haufe (8 people), Namics – A Merkle Company (8 people), Microsoft (7 people).
Former Frontify employees most often move to grape (4), Meteomatics (3), Productboard (2).
At least 14 companies have a founder who previously worked at Frontify, including Übermorgen Ventures, Studyond, PlaynVoice.
Frontify attracts about 235 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Frontify staff are Project Management, Microsoft Office, Communication, Leadership, Teamwork.
Frontify staff are concentrated in Zurich, Switzerland (42), St Gallen, Switzerland (34), Switzerland (23).
Frontify has about 81 people in Engineering, up 31% over the past year, as of September 2026.
Frontify has about 50 people in Customer Success and Support, up 14% over the past year, as of September 2026.
Computed from 243 current and 189 former Frontify profiles, as of September 2026. Source: Crustdata.
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