Fulcrum
Fulcrum sells manufacturing workflow software to small and mid-sized manufacturers, replacing ERP, MRP and MES systems. The 81-person company raised $40M in Series A funding in August 2023 from investors including Bain Capital Ventures and Bessemer Venture Partners.
The growth story
Fulcrum grew from 65 to 81 employees between 2021 and 2026, raising $40M along the way, most recently a Series A in August 2023.
About
Fulcrum provides a SaaS platform that digitizes manufacturing workflows, aiming to replace legacy ERP, MRP and MES systems. Its software uses machine learning and predictive analytics to automate data collection and optimize production processes for small and mid-sized manufacturers.
The company has grown to 81 employees since its 2015 founding. Its $40M Series A round in 2023 included participation from top-tier investors like Bain Capital Ventures and Bessemer Venture Partners, signaling strong market validation.
Founders and leadership
Sales is Fulcrum's largest function with 25 employees, suggesting a focus on customer acquisition. The company has maintained a median employee tenure of 4 years, indicating relatively stable leadership and workforce retention.
The Fulcrum org chart
Sunny Han (Founder) leads 28 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 30 (+88% YoY), Engineering 10 (-44% YoY), Business Development 8 (0% YoY), Operations 7 (-22% YoY), Product Management 4 (+100% YoY), Information Technology 3 (0% YoY).
Talent flow
Fulcrum recruits heavily from local Minnesota companies like Target and NetSPI. Its workforce includes graduates from regional schools, particularly the University of Minnesota system. Alumni have moved on to roles at Meta, Target and smaller tech firms.
Most common previous employers of Fulcrum staff: Target (3), NetSPI (2), Sequoia (2), AppFolio (2), Daily Harvest (2), MORI Associates (2). Former Fulcrum employees most often moved to Miter (3), Meta (2), Bloomerang (2), Target (2), NWB (1), Siteimprove (1).
Alumni worth knowing
Web traffic
Traffic mix: 84% direct, 4% search, 2% social, 2% paid.
What this company is made of
Most common skills at Fulcrum: Leadership (29), Customer Service (28), Microsoft Excel (26), Microsoft Office (25), Communication (24), Project Management (21), Teamwork (21), Sales (21).
Where the team actually sits
Fulcrum people are concentrated in Minnesota, United States (19), Greater Minneapolis-St. Paul Area (6), New York, United States (5), Colorado, United States (4).
Search footprint
Fulcrum attracts about 2,862 organic search visits a month, traffic worth roughly $11K a month if bought through ads. It gained 189 ranking keywords and lost 134 in the last period.
What employees say
- Compensation
- 4.20 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 3.50 / 5
Frequently asked
Fulcrum has 81 employees as of September 2026.
Fulcrum has raised $40M in total, most recently a Series A round in August 2023.
Fulcrum was founded in 2015 by Sunny Han.
Sunny Han (Founder) sits at the top of Fulcrum's reporting structure, with 8 direct reports.
The most common previous employers of current Fulcrum staff are Target (3 people), NetSPI (2 people), Sequoia (2 people).
Former Fulcrum employees most often move to Miter (3), Meta (2), Bloomerang (2).
Fulcrum attracts about 2,862 organic search visits a month, worth roughly $11K a month in equivalent ad spend.
The most common skills among Fulcrum staff are Leadership, Customer Service, Microsoft Excel, Microsoft Office, Communication.
Fulcrum staff are concentrated in Minnesota, United States (19), Greater Minneapolis-St. Paul Area (6), New York, United States (5).
Fulcrum has about 30 people in Sales, up 88% over the past year, as of September 2026.
Fulcrum has about 10 people in Engineering, down 44% over the past year, as of September 2026.
Computed from 62 current and 107 former Fulcrum profiles, as of September 2026. Source: Crustdata.
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