G2
G2 operates a B2B software review platform used by over 200 million annual buyers, including every Fortune 500 company. The company raised $258M in a Series D round in 2021 and employs 1,696 people.
The growth story
G2 grew from 604 to 1,696 employees between 2021 and 2026, raising $258M along the way, most recently a Series D in June 2021.
About
G2 provides a platform for businesses to research and compare B2B software products through peer reviews and market intelligence. Its ecosystem includes Capterra, Software Advice, and GetApp, serving enterprise buyers and software vendors.
The company has scaled to serve a massive buyer base, becoming the most-cited B2B software source on AI-first search platforms. Its 2021 Series D funding round suggests continued growth ambitions, though specific revenue or valuation figures are not disclosed.
Founders and leadership
Sales is the largest function at G2, with 148 employees. The company has a median tenure of just one year, indicating high turnover or rapid scaling.
The G2 org chart
Godard Abel (Co-founder & CEO) leads 60 mapped leaders with 11 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 226 (+35% YoY), Engineering 205 (+99% YoY), Operations 122 (+31% YoY), Information Technology 120 (+48% YoY), Marketing 115 (+40% YoY), Business Development 79 (+22% YoY).
Talent flow
G2 recruits heavily from Gartner, which accounts for 193 hires, far outpacing other sources like Oracle and Salesforce. Alumni frequently move to Salesforce, LinkedIn, and ZoomInfo.
Most common previous employers of G2 staff: Gartner (193), Oracle (11), Upwork (8), Salesforce (8), XING (8), LinkedIn (7). Former G2 employees most often moved to Salesforce (16), LinkedIn (12), ZoomInfo (9), Gong (8), Gartner (8), BetterCloud (8).
Alumni worth knowing
The G2 mafia
G2 alumni have founded 40 companies, including Crossfuze (234 staff), Structured (90 staff), and Amp (55 staff).
42Steve Griffiths, was Advisory Board Member until 2016Stacey Epstein, was Advisor until 2025Patrick B., was Senior Director of Product until 2021Guillaume "𝑮" Cabane, was Growth Advisor until 2021Ayan Barua, was VP of Engineering until 2021Ablorde Ashigbi, was Investor until 2017
Becc Holland, was Regional Vice President of Business Development - Enterprise West until 2019
Kenny Browne, was Product Manager - Integrations until 2019
Ryan Abramson, was VP of Sales (West) until 2019
Tammy Leigh Kahn, was Vice President, Market Development & Agency Relations until 2018
Clara Flaherty, was Manager, User Community until 2022
Robert Light, was Research Principal, Enterprise Solutions until 2020
Mark Myers, was Co-Founder - Head of Product & Design until 2020
Adam Goyette, was Vice President, Demand Generation until 2020
Vamshi Mokshagundam, was VP Product until 2021
Collin Barnwell, was Web Development Intern until 2013
Anton Buryi, was Product Design Lead until 2020
Corentin (Cory) Lindsay, was Investor Solutions - Account Executive - Global Markets until 2022
Laura Krajewski Erk, was Team Lead - New Business Acquisition until 2025
Devin Pickell, was Senior Content Marketing Specialist until 2020
Andrew Hohs, was Support Engineer until 2020
Aly Hajiani, was Sales Manager until 2025
Stephen Eddy, was Sr. Technical Project Manager until 2022
Adam Koopersmith, was Board Observer until 2024
Max Reichenberg, was Senior Account Executive until 2024
Tom Pringle, was Vice President of Market Research until 2022
Ajit Singh Umath, was Product Manager until 2023
Shivangi Malaviya, was Senior Customer Success Manager until 2024
Darin Alpert - Gheelish, was VP of Enterprise Sales (East) until 2019
Chris Voce, was Vice President of Market Research until 2024
Kristina "KC" Creed, was Director of People Operations until 2024
Michael Erpenbeck, was Director of DevOps Enablement until 2024
Cali Gold, was People Leader EMEA until 2026
Rachael V., was Executive Assistant, CEO until 2022
Lachlan Priest, was Technical until 2022
Jenny Bounmivilay, was Lead Product Designer until 2020
Anna Niles, was Senior Product Marketing Manager until 2025
Vyom Sethia, was Product Design Intern until 2024
Marshall Lager, was Research Principal until 2019
Lacy Coligan, UXC, was Director of Product Experience Design until 2023Hiring now
Web traffic
Traffic mix: 32% direct, 46% search, 3% social, 7% paid.
What this company is made of
Most common skills at G2: Leadership (382), Microsoft Office (375), Microsoft Excel (370), Communication (344), Customer Service (289), Management (286), Project Management (257), Teamwork (251).
Where the team actually sits
G2 people are concentrated in Karnataka, India (107), Illinois, United States (51), Catalonia, Spain (50), Haryana, India (37). 4 offices on record.
Search footprint
G2 attracts about 1,601 organic search visits a month, traffic worth roughly $32K a month if bought through ads. It gained 521 ranking keywords and lost 320 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 3.60 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
G2 has 1,696 employees as of September 2026.
G2 has raised $258M in total, most recently a Series D round in June 2021.
G2 was founded in 2012 by Godard Abel, Tim Handorf.
Godard Abel (Co-founder & CEO) sits at the top of G2's reporting structure, with 11 direct reports.
The most common previous employers of current G2 staff are Gartner (193 people), Oracle (11 people), Upwork (8 people).
Former G2 employees most often move to Salesforce (16), LinkedIn (12), ZoomInfo (9).
At least 40 companies have a founder who previously worked at G2, including Crossfuze, Structured, Amp.
G2 attracts about 1,601 organic search visits a month, worth roughly $32K a month in equivalent ad spend.
The most common skills among G2 staff are Leadership, Microsoft Office, Microsoft Excel, Communication, Customer Service.
G2 staff are concentrated in Karnataka, India (107), Illinois, United States (51), Catalonia, Spain (50).
G2 has about 226 people in Sales, up 35% over the past year, as of September 2026.
G2 has about 205 people in Engineering, up 99% over the past year, as of September 2026.
Computed from 571 current and 831 former G2 profiles, as of September 2026. Source: Crustdata.
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