Geniebook
Geniebook is a Singapore-based edtech company that sells AI-powered learning tools for primary and secondary students, including personalized worksheets, live classes, and teacher chats. It has raised $18M in funding and employs 238 people.
The growth story
Geniebook grew from 51 to 238 employees between 2019 and 2026, raising $18M along the way, most recently a Series A in October 2021.
About
Geniebook provides online learning tools for K-12 students, combining AI-generated worksheets, live classes, and teacher messaging. Its products target parents seeking supplemental education resources for their children.
The company was founded in 2017 and reached its Series A funding round in 2021, raising $18M from investors including Lightspeed Venture Partners and East Ventures. It employs 238 people, with engineering being its largest function.
Founders and leadership
Engineering is Geniebook's largest department with 22 employees. The company was founded by educators and technologists with over a decade of experience in teaching and program development.
The Geniebook org chart
Neo Zhizhong (Neo) (Co-founder | CEO) leads 22 mapped leaders with 1 direct report. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Education 81 (+8% YoY), Engineering 27 (-10% YoY), Sales 23 (-18% YoY), Human Resources 23 (-23% YoY), Administrative 10 (-17% YoY), Business Development 8 (+60% YoY).
Talent flow
Geniebook recruits heavily from education providers like School Plus and Aspire Hub Education, as well as Singapore's Ministry of Education. Its alumni often move to financial institutions like Delta HQ and OCBC Indonesia.
Most common previous employers of Geniebook staff: School Plus (5), Aspire Hub Education (3), Ministry of Education, Singapore (MOE) (3), FPT Software (2), New Frontier Solutions Pte. (2), Navigos (1). Former Geniebook employees most often moved to Delta HQ (10), F8A JSC (3), OCBC Indonesia (2), American Express (2), EduFirst Learning Centre (2), Synapxe (2).
Alumni worth knowing
The Geniebook mafia
Geniebook alumni have founded six companies, including Vault Cards TCG, Education Intelligence, and ElevateSphere Global. These startups span education, gaming, and consulting industries.
6Patrick Keane, was Talent Acquisition Specialist until 2023Rosvinder Kaur, was Head of English Department until 2026Patricia Yang, was Vice President Human Resources until 2023Amos Tan, was Product Manager until 2019Matt Nguyen, was CTO until 2023Louis Law, was Senior Teaching Specialist until 2025Web traffic
Traffic mix: 60% direct, 36% search, 1% social, 0% paid.
What this company is made of
Most common skills at Geniebook: Communication (64), Sales (46), Microsoft Office (46), Customer Service (40), Teamwork (40), Leadership (37), English (33), MySQL (32).
Where the team actually sits
Geniebook people are concentrated in East Java, Indonesia (31), Singapore (19), Ho Chi Minh City, Vietnam (11), Singapore, Singapore (6). 4 offices on record.
Search footprint
Geniebook attracts about 34,160 organic search visits a month, traffic worth roughly $24K a month if bought through ads. It gained 3,856 ranking keywords and lost 3,304 in the last period.
What employees say
- Compensation
- 2.70 / 5
- Career opportunities
- 2.70 / 5
- Senior management
- 2.50 / 5
- Work-life balance
- 2.90 / 5
Frequently asked
Geniebook has 238 employees as of September 2026.
Geniebook has raised $18M in total, most recently a Series A round in October 2021.
Geniebook was founded in 2017 by Neo Zhizhong (Neo), Alicia Cheong.
Neo Zhizhong (Neo) (Co-founder | CEO) sits at the top of Geniebook's reporting structure, with 1 direct report.
The most common previous employers of current Geniebook staff are School Plus (5 people), Aspire Hub Education (3 people), Ministry of Education, Singapore (MOE) (3 people).
Former Geniebook employees most often move to Delta HQ (10), F8A JSC (3), OCBC Indonesia (2).
At least 6 companies have a founder who previously worked at Geniebook, including Vault Cards TCG, Education Intelligence, ElevateSphere Global.
Geniebook attracts about 34,160 organic search visits a month, worth roughly $24K a month in equivalent ad spend.
The most common skills among Geniebook staff are Communication, Sales, Microsoft Office, Customer Service, Teamwork.
Geniebook staff are concentrated in East Java, Indonesia (31), Singapore (19), Ho Chi Minh City, Vietnam (11).
Geniebook has about 81 people in Education, up 8% over the past year, as of September 2026.
Geniebook has about 27 people in Engineering, down 10% over the past year, as of September 2026.
Computed from 93 current and 289 former Geniebook profiles, as of September 2026. Source: Crustdata.
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