GetWhy
GetWhy sells AI-powered consumer research software that helps businesses conduct video interviews and studies. The Copenhagen-based company raised $61M in a July 2024 Series A and employs 99 people.
The growth story
GetWhy grew from 37 to 99 employees between 2021 and 2026, raising $61M along the way, most recently a Series A in July 2024.
About
GetWhy provides a platform for companies to design and run consumer research studies using AI. Its software lets users create research-grade studies, conduct video interviews with real consumers, and analyze results. Customers use it for strategy, branding, product development, and market growth, with studies ranging from 10 to hundreds of interviews.
The company raised $61M in a Series A round led by PeakSpan Capital in July 2024, marking its first major funding since its 2018 founding. With 99 employees, GetWhy has built a substantial team for a Series A-stage company, though its headcount growth rate is unclear.
Founders and leadership
Engineering is GetWhy's largest function with 12 employees, suggesting a product-focused organization. The company has a median tenure of 2 years, indicating moderate turnover for its stage.
The GetWhy org chart
Casper Henningsen (Co-Founder & CEO) leads 41 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 17 (+31% YoY), Business Development 10 (+25% YoY), Research 9 (+80% YoY), Operations 8 (+33% YoY), Product Management 8 (+33% YoY), Marketing 7 (-12% YoY).
Talent flow
GetWhy hires heavily from local market research firms like UserTribe and Preely, as well as Copenhagen Business School. Alumni frequently move to consulting firms like Implement Consulting and Deloitte, or financial institutions like Danske Bank.
Most common previous employers of GetWhy staff: UserTribe (5), Kunde & (4), Preely (3), Copenhagen Business School (3), Deloitte (3), A.P. Moller - Maersk (3). Former GetWhy employees most often moved to All Gravy (2), Implement Consulting (2), Danske Bank (2), Deloitte (2), Tryg (2), FLA Leadership (1).
Alumni worth knowing
The GetWhy mafia
Three GetWhy alumni have founded companies, including All Gravy, which has grown to 81 employees. Other startups include Vutal and SpAIke, showing entrepreneurial activity among former staff.
3Jonatan Marc Rasmussen, was Vice President, Strategy & Growth until 2019Jonas Klit Nielsen, was Chief Sales Officer (CSO) until 2025Michael Mortensen, was VP - Sales, Business Development, Commercial Excellence until 2025Hiring now
Web traffic
Traffic mix: 57% direct, 26% search, 8% social, 1% paid.
What this company is made of
Most common skills at GetWhy: Project Management (37), Microsoft Office (25), Teamwork (24), Communication (24), Strategy (21), English (20), Research Skills (20), Business Development (19).
Where the team actually sits
GetWhy people are concentrated in Capital Region of Denmark, Denmark (47), Copenhagen Metropolitan Area (4), Denmark (4), California, United States (1).
Search footprint
GetWhy attracts about 30 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 2 ranking keywords and lost 4 in the last period.
Frequently asked
GetWhy has 99 employees as of September 2026.
GetWhy has raised $61M in total, most recently a Series A round in July 2024.
GetWhy was founded in 2018 by Casper Henningsen.
Casper Henningsen (Co-Founder & CEO) sits at the top of GetWhy's reporting structure, with 4 direct reports.
The most common previous employers of current GetWhy staff are UserTribe (5 people), Kunde & (4 people), Preely (3 people).
Former GetWhy employees most often move to All Gravy (2), Implement Consulting (2), Danske Bank (2).
At least 3 companies have a founder who previously worked at GetWhy, including All Gravy, Vutal, SpAIke.
GetWhy attracts about 30 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among GetWhy staff are Project Management, Microsoft Office, Teamwork, Communication, Strategy.
GetWhy staff are concentrated in Capital Region of Denmark, Denmark (47), Copenhagen Metropolitan Area (4), Denmark (4).
GetWhy has about 17 people in Engineering, up 31% over the past year, as of September 2026.
GetWhy has about 10 people in Business Development, up 25% over the past year, as of September 2026.
Computed from 71 current and 126 former GetWhy profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.