Ghost
Ghost is an inventory distribution platform for retail brands that helps optimize where and how their products are sold. The company has raised $95M, including a Series C in October 2024, and employs 220 people.
The growth story
Ghost grew from 12 to 220 employees between 2021 and 2026, raising $95M along the way, most recently a Series C in October 2024.
About
Ghost provides software that lets brands track and control how their inventory moves through retail channels globally. Retailers use it to ensure products reach optimal sales locations and avoid overstocking or shortages.
The company is venture-backed by firms including L Catterton and Union Square Ventures. Its headcount of 220 suggests steady scaling since its 2021 founding, though growth rates aren't disclosed.
Founders and leadership
Sales is the largest department with 12 employees. Leadership appears distributed between Los Angeles and New York offices.
The Ghost org chart
Josh Kaplan (Founder & Co-CEO) leads 22 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 28 (-12% YoY), Sales 26 (-21% YoY), Engineering 18 (-42% YoY), Business Development 15 (-6% YoY), Media and Communication 12 (+20% YoY), Marketing 9 (-10% YoY).
Talent flow
Employees come from diverse backgrounds including esports (FaZe Clan), apparel (Nike), and venture capital firms. Alumni frequently move to commerce startups like TrueTake and Loot Labs.
Most common previous employers of Ghost staff: FaZe Clan (3), University of Wisconsin-Madison (2), Nike (2), Fika Ventures (1), Courtyard Ventures (1), MedBytes (1). Former Ghost employees most often moved to TrueTake (3), Loot Labs (3), AMPERSAND STUDIOS (2), DoorDash (2), Starbridge (2), Healthie (2).
Alumni worth knowing
The Ghost mafia
Six alumni have founded companies, including HappyStack (34 employees) and Toolhouse (16 employees), suggesting strong entrepreneurial spillover from Ghost.
6Jack Pierse, was Investor until 2022Daniele Bernardi, was Head of Product, VP of Eng until 2024Mandika Swartz, was GTM until 2024Jon Fiedler, was Head of Sales until 2026Ryan Oillataguerre, was Senior Software Engineer until 2025Jonathan Gass Arieli, was Advisor until 2024Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Ghost: Microsoft Office (28), Public Speaking (27), Microsoft Excel (27), Customer Service (23), Leadership (23), Sales (22), Management (22), React.js (22).
Where the team actually sits
Ghost people are concentrated in California, United States (27), Los Angeles Metropolitan Area (8), New York, United States (6), New York City Metropolitan Area (4).
Search footprint
Ghost attracts about 540 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 104 ranking keywords and lost 85 in the last period.
What employees say
- Compensation
- 2.00 / 5
- Career opportunities
- 2.50 / 5
- Senior management
- 2.50 / 5
- Work-life balance
- 2.00 / 5
Frequently asked
Ghost has 220 employees as of September 2026.
Ghost has raised $95M in total, most recently a Series C round in October 2024.
Ghost was founded in 2021 by Dee Murthy, Josh Kaplan.
Josh Kaplan (Founder & Co-CEO) sits at the top of Ghost's reporting structure, with 5 direct reports.
The most common previous employers of current Ghost staff are FaZe Clan (3 people), University of Wisconsin-Madison (2 people), Nike (2 people).
Former Ghost employees most often move to TrueTake (3), Loot Labs (3), AMPERSAND STUDIOS (2).
At least 6 companies have a founder who previously worked at Ghost, including HappyStack 🥞, Toolhouse, Halo Health.
Ghost attracts about 540 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Ghost staff are Microsoft Office, Public Speaking, Microsoft Excel, Customer Service, Leadership.
Ghost staff are concentrated in California, United States (27), Los Angeles Metropolitan Area (8), New York, United States (6).
Ghost has about 28 people in Operations, down 12% over the past year, as of September 2026.
Ghost has about 26 people in Sales, down 21% over the past year, as of September 2026.
Computed from 53 current and 109 former Ghost profiles, as of September 2026. Source: Crustdata.
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