Gizmo

Software DevelopmentLondon, England, United KingdomFounded 2021142 employees$26M raised

Gizmo is an AI-powered learning platform that gamifies educational content. The London-based company has raised $26M in venture funding and employs 142 people.

Employees
142
Total raised
$26M
Last: Series A
Site visitors
3M
per month
Alumni founders

The growth story

Gizmo headcount and funding142 people today
155$4M$22M142202120222023202420252026
Data by CrustdataCrustdata

Gizmo grew from 3 to 142 employees between 2021 and 2026, raising $26M along the way, most recently a Series A in April 2026.

About

Gizmo sells software that turns learning materials into interactive, game-like experiences. Its AI platform targets users seeking more engaging ways to study or train.

The company raised $26M in a Series A round in April 2026, backed by investors including Ada Ventures and GSV Ventures. With 142 employees, Gizmo has built a team focused on scaling its gamified learning technology.

Founders and leadership

Gizmo's largest department is marketing, which accounts for 27 of its 142 employees. The company operates with a relatively flat structure, with a median tenure of just one year across its workforce.

The Gizmo org chart

Petros Christodoulou (CEO & Co-Founder) leads 8 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
MMarketing
38-21%
CCommunity and Social Services
38+9%
SSales
200%
EEducation
9+29%
EEngineering
7+17%
MMedia and Communication
5+150%
CCustomer Success and Support
4+100%
OOperations
4-20%
BBusiness Development
40%
Data by CrustdataCrustdata

Headcount by function: Marketing 38 (-21% YoY), Community and Social Services 38 (+9% YoY), Sales 20 (0% YoY), Education 9 (+29% YoY), Engineering 7 (+17% YoY), Media and Communication 5 (+150% YoY).

Talent flow

Gizmo recruits heavily from top UK universities, with Cambridge and Oxford graduates making up a significant portion of its workforce. Former employees have moved to fintech firms like Thought Machine and Revolut, as well as startups such as Ethos.

Where Gizmo people come from, and where they go69 current + 43 former profiles
4 people: University of Cambridge → Gizmo4 people: Lloyds Banking → Gizmo3 people: Young Professionals → Gizmo2 people: University of Oxford → Gizmo2 people: Morgan Stanley → Gizmo2 people: J.P. Morgan → Gizmo2 people: Google → Gizmo2 people: ReD Associates → Gizmo3 people: Gizmo → Thought Machine2 people: Gizmo → Revolut1 people: Gizmo → The Girls' Network1 people: Gizmo → Elliptic1 people: Gizmo → National Highways1 people: Gizmo → Ethos1 people: Gizmo → Avison Young │ UK1 people: Gizmo → Pharmaceutical Association of Nigeria Students (PANS)Gizmo142 peopleCAME FROMWENT TOUniversity of Cambr…4 peopleLloyds Banking4 peopleYoung Professionals3 peopleUniversity of Oxford2 peopleMorgan Stanley2 peopleJ.P. Morgan2 peopleGoogle2 peopleReD Associates2 peopleThought Machine3 peopleRevolut2 peopleThe Girls' Network1 peopleElliptic1 peopleNational Highways1 peopleEEthos1 peopleAvison Young │ UK1 peoplePharmaceutical Asso…1 people
Data by CrustdataCrustdata

Most common previous employers of Gizmo staff: University of Cambridge (4), Lloyds Banking (4), Young Professionals (3), University of Oxford (2), Morgan Stanley (2), J.P. Morgan (2). Former Gizmo employees most often moved to Thought Machine (3), Revolut (2), The Girls' Network (1), Elliptic (1), National Highways (1), Ethos (1).

Alumni worth knowing

Web traffic

gizmo.ai monthly visitors-21% month over month
768,6833,070,1845,371,6853,362,308202420252026
Data by CrustdataCrustdata

Traffic mix: 57% direct, 23% search, 14% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
CCommunication
70
TTeamwork
62
LLeadership
43
PProblem Solving
42
SSocial Media Marketing
38
TTime Management
37
AAnalytical Skills
33
PPublic Speaking
30
SSocial Media
29
OOrganization Skills
27
Data by CrustdataCrustdata

Most common skills at Gizmo: Communication (70), Teamwork (62), Leadership (43), Problem Solving (42), Social Media Marketing (38), Time Management (37), Analytical Skills (33), Public Speaking (30).

Where the team actually sits

Headcount by regionHQ: London, England, United Kingdom
EEngland, United Kingdom
35
UUnited Kingdom
16
OOntario, Canada
4
LLondon Area, United Kingdom
3
AAustralia
3
VVictoria, Australia
1
OOyo State, Nigeria
1
KKerala, India
1
Data by CrustdataCrustdata

Gizmo people are concentrated in England, United Kingdom (35), United Kingdom (16), Ontario, Canada (4), London Area, United Kingdom (3).

Search footprint

Organic clicks
54,560
per month
Traffic worth
$7K
if bought as ads
Ranking keywords
1,727

Gizmo attracts about 54,560 organic search visits a month, traffic worth roughly $7K a month if bought through ads. It gained 325 ranking keywords and lost 361 in the last period.

What employees say

Compensation
3.00 / 5
Career opportunities
5.00 / 5
Senior management
5.00 / 5
Work-life balance
5.00 / 5

Frequently asked

How many employees does Gizmo have?

Gizmo has 142 employees as of September 2026.

How much has Gizmo raised?

Gizmo has raised $26M in total, most recently a Series A round in April 2026.

Who founded Gizmo?

Gizmo was founded in 2021 by Petros Christodoulou, Paul Evangelou, Robin Jack.

Who is the CEO of Gizmo?

Petros Christodoulou (CEO & Co-Founder) sits at the top of Gizmo's reporting structure, with 3 direct reports.

Where does Gizmo hire from?

The most common previous employers of current Gizmo staff are University of Cambridge (4 people), Lloyds Banking (4 people), Young Professionals (3 people).

Where do Gizmo employees go after leaving?

Former Gizmo employees most often move to Thought Machine (3), Revolut (2), The Girls' Network (1).

How much traffic does Gizmo get from search?

Gizmo attracts about 54,560 organic search visits a month, worth roughly $7K a month in equivalent ad spend.

What skills do people at Gizmo have?

The most common skills among Gizmo staff are Communication, Teamwork, Leadership, Problem Solving, Social Media Marketing.

Where is Gizmo's team located?

Gizmo staff are concentrated in England, United Kingdom (35), United Kingdom (16), Ontario, Canada (4).

How big is Gizmo's marketing team?

Gizmo has about 38 people in Marketing, down 21% over the past year, as of September 2026.

How big is Gizmo's community and social services team?

Gizmo has about 38 people in Community and Social Services, up 9% over the past year, as of September 2026.

Computed from 69 current and 43 former Gizmo profiles, as of September 2026. Source: Crustdata.

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