GoFormz
GoFormz sells software that digitizes field operations and workflows for enterprise clients. The company has raised $32 million in funding and employs 63 people.
The growth story
GoFormz grew from 54 to 63 employees between 2021 and 2026, raising $32M along the way, most recently a Series A in September 2021.
About
GoFormz provides a platform that replaces paper forms and manual data entry with digital workflows for field operations. Its software captures data offline and integrates with enterprise systems, aiming to reduce billing cycles and improve compliance. The company targets industries with complex frontline operations.
Founded in 2012 and based in San Diego, GoFormz raised $32 million in a Series A round in September 2021. Investors include Cloud Apps Capital Partners and Shasta Ventures. The company has not disclosed recent headcount growth.
Founders and leadership
Engineering is the largest function at GoFormz, with 15 employees. The company has a median tenure of 3 years, suggesting moderate employee retention.
The GoFormz org chart
Rob Brewster (CEO) leads 24 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 15 (-6% YoY), Customer Success and Support 8 (+14% YoY), Business Development 8 (0% YoY), Sales 7 (-30% YoY), Information Technology 5 (-17% YoY), Marketing 4 (-60% YoY).
Talent flow
GoFormz recruits from companies like HP and Qualcomm, as well as local universities including Cal Poly San Luis Obispo and San Diego State. Alumni often move to Procore Technologies and Tandem Diabetes Care.
Most common previous employers of GoFormz staff: Enterprise (2), Mission Healthcare (2), HP (2), Omnicell (2), California State University San Marcos (2), Qualcomm (2). Former GoFormz employees most often moved to Procore Technologies (3), Tandem Diabetes Care (3), ServiceNow (2), Google (2), ServiceTitan (2), XiltriX North America (1).
Alumni worth knowing
Web traffic
Traffic mix: 67% direct, 15% search, 0% social, 5% paid.
What this company is made of
Most common skills at GoFormz: Microsoft Office (24), Microsoft Excel (23), Customer Service (22), Sales (21), Management (20), Leadership (20), Salesforce.com (17), Communication (16).
Where the team actually sits
GoFormz people are concentrated in California, United States (31), United States (3), San Diego Metropolitan Area (2), Idaho, United States (2).
Search footprint
GoFormz attracts about 2,833 organic search visits a month, traffic worth roughly $44K a month if bought through ads. It gained 903 ranking keywords and lost 801 in the last period.
What employees say
- Compensation
- 4.10 / 5
- Career opportunities
- 3.90 / 5
- Senior management
- 4.10 / 5
- Work-life balance
- 4.60 / 5
Frequently asked
GoFormz has 63 employees as of September 2026.
GoFormz has raised $32M in total, most recently a Series A round in September 2021.
Rob Brewster (CEO) sits at the top of GoFormz's reporting structure, with 6 direct reports.
The most common previous employers of current GoFormz staff are Enterprise (2 people), Mission Healthcare (2 people), HP (2 people).
Former GoFormz employees most often move to Procore Technologies (3), Tandem Diabetes Care (3), ServiceNow (2).
GoFormz attracts about 2,833 organic search visits a month, worth roughly $44K a month in equivalent ad spend.
The most common skills among GoFormz staff are Microsoft Office, Microsoft Excel, Customer Service, Sales, Management.
GoFormz staff are concentrated in California, United States (31), United States (3), San Diego Metropolitan Area (2).
GoFormz has about 15 people in Engineering, down 6% over the past year, as of September 2026.
GoFormz has about 8 people in Customer Success and Support, up 14% over the past year, as of September 2026.
Computed from 49 current and 88 former GoFormz profiles, as of September 2026. Source: Crustdata.
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