GoHenry
GoHenry is a financial education app for children aged 6-18, offering prepaid debit cards and money management tools with parental oversight. Since its 2012 launch, over 2.2 million kids have used its platform. The company has raised $121M, including a Series B in October 2022.
The growth story
GoHenry grew from 184 to 222 employees between 2021 and 2026, raising $121M along the way, most recently a Series B in October 2022.
About
GoHenry provides a prepaid debit card and app for children, paired with a parent-facing app for oversight and controls. The platform teaches money skills through in-app lessons, chore-based earnings, savings goals, and spending notifications. It targets parents seeking to educate their children about financial responsibility.
The company has scaled to serve over 2.2 million children since its 2012 founding. Its $121M in funding includes backing from investors like Citi Ventures and Edison Partners. GoHenry's Series B round in October 2022 suggests continued growth ambitions in the youth financial education space.
Founders and leadership
Engineering is GoHenry's largest function, with 27 employees. The company has 222 total staff. Leadership spans financial services and technology, with investors including Citi Ventures and Edison Partners.
The GoHenry org chart
Louise Hill (Founder and COO, then CEO and Executive Chair) leads 58 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Customer Success and Support 53 (+2% YoY), Engineering 36 (-3% YoY), Operations 19 (-10% YoY), Information Technology 13 (-13% YoY), Marketing 11 (+22% YoY), Business Development 10 (-23% YoY).
Talent flow
GoHenry recruits heavily from UK financial institutions like Lloyds Banking and Sainsbury's, as well as consulting firms EY and Deloitte. Alumni often move to fintechs like Monzo, Vitesse, and PayPal. The company draws talent from schools including The 6th Form College Farnborough and University of Birmingham.
Most common previous employers of GoHenry staff: Lloyds Banking (3), Sainsbury's (3), EY (2), Deloitte (2), Havas CX helia (2), AKQA (2). Former GoHenry employees most often moved to Vitesse (3), OSB (3), Monzo (3), Allica Bank (2), Healf (2), PayPal (2).
Alumni worth knowing
The GoHenry mafia
GoHenry alumni have founded 9 companies, including Mistplay (269 staff), Pixpay (60 staff), and Linq (9 staff). These startups span fintech, gaming, and operations software.
9Tricia Han, was Director, Board of Directors until 2023Cecile MARRET, was Chief Revenue Officer UK until 2024Toby Bradshaw, was Intern until 2014Daniel Parekh-Hill, was Commercial Manager until 2021Nic Brauer, was Marketing until 2012
Napa Saengkrachang, was People Partner | HR Business Partner | Marketing, Finance, Product & Ops until 2023
Phil Smith, was Mobile Application Developer until 2021
Panu Lehti, was Business Analyst until 2019Hiring now
Web traffic
Traffic mix: 23% direct, 43% search, 6% social, 4% paid.
What this company is made of
Most common skills at GoHenry: Customer Service (70), Communication (60), Teamwork (49), Management (48), Microsoft Office (44), Leadership (44), Time Management (39), Microsoft Excel (39).
Where the team actually sits
GoHenry people are concentrated in England, United Kingdom (79), United Kingdom (35), London Area, United Kingdom (8), Greater Reading Area (3). 2 offices on record.
Search footprint
GoHenry attracts about 13,480 organic search visits a month, traffic worth roughly $127K a month if bought through ads. It gained 3,773 ranking keywords and lost 4,375 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 3.40 / 5
- Work-life balance
- 3.60 / 5
Frequently asked
GoHenry has 222 employees as of September 2026.
GoHenry has raised $121M in total, most recently a Series B round in October 2022.
GoHenry was founded in 2012 by Louise Hill.
Louise Hill (Founder and COO, then CEO and Executive Chair) sits at the top of GoHenry's reporting structure, with 6 direct reports.
The most common previous employers of current GoHenry staff are Lloyds Banking (3 people), Sainsbury's (3 people), EY (2 people).
Former GoHenry employees most often move to Vitesse (3), OSB (3), Monzo (3).
At least 9 companies have a founder who previously worked at GoHenry, including Mistplay, Pixpay, Linq.
GoHenry attracts about 13,480 organic search visits a month, worth roughly $127K a month in equivalent ad spend.
The most common skills among GoHenry staff are Customer Service, Communication, Teamwork, Management, Microsoft Office.
GoHenry staff are concentrated in England, United Kingdom (79), United Kingdom (35), London Area, United Kingdom (8).
GoHenry has about 53 people in Customer Success and Support, up 2% over the past year, as of September 2026.
GoHenry has about 36 people in Engineering, down 3% over the past year, as of September 2026.
Computed from 143 current and 267 former GoHenry profiles, as of September 2026. Source: Crustdata.
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