Goody
Goody operates a business gifting platform that offers 600+ brands and on-demand swag with no minimum order quantity. The Miami-based company has raised $32M in funding and employs 79 people.
The growth story
Goody grew from 37 to 79 employees between 2021 and 2026, raising $32M along the way, most recently a Series A in November 2021.
About
Goody provides a platform for companies to send gifts and branded merchandise to employees, clients, and prospects. The service handles recipient details like shipping addresses and preferences through a unique acceptance flow, eliminating the need for upfront information.
The company has grown to 79 employees since its 2020 founding and secured $32M in Series A funding in late 2021. Its investor group includes notable names like Craft Ventures and Fred Ehrsam.
Founders and leadership
Goody's largest department is sales, with 10 employees. The company shows a median tenure of 2 years across its workforce.
The Goody org chart
Katy Carrigan (Chief Executive Officer) leads 26 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 14 (+27% YoY), Business Development 8 (0% YoY), Customer Success and Support 8 (+14% YoY), Operations 8 (+14% YoY), Engineering 7 (+75% YoY), Marketing 7 (+40% YoY).
Talent flow
Goody recruits from companies like Dropbox, SoulCycle, and Google, with three hires each. Alumni have moved to roles at Archer, Heidrick & Struggles, and First Tech Federal Credit Union.
Most common previous employers of Goody staff: Dropbox (3), LinkedIn (3), SoulCycle (3), Google (2), Shadowbox Fitness Studio (2), Trainual (2). Former Goody employees most often moved to UNICORN (1), Archer (1), Heidrick & Struggles (1), First Tech Federal Credit Union (1), Baked by Melissa (1), Speros (1).
Alumni worth knowing
Web traffic
Traffic mix: 64% direct, 29% search, 1% social, 1% paid.
What this company is made of
Most common skills at Goody: Leadership (22), Customer Service (20), Marketing (19), Microsoft Office (19), Social Media (19), Project Management (17), Sales (17), Microsoft Excel (17).
Where the team actually sits
Goody people are concentrated in New York, United States (9), California, United States (8), Florida, United States (4), New York City Metropolitan Area (4).
Search footprint
Goody attracts about 29,149 organic search visits a month, traffic worth roughly $132K a month if bought through ads. It gained 5,726 ranking keywords and lost 6,047 in the last period.
What employees say
- Compensation
- 4.20 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 3.90 / 5
Frequently asked
Goody has 79 employees as of September 2026.
Goody has raised $32M in total, most recently a Series A round in November 2021.
Goody was founded in 2020 by Edward Lando, Mark Bao.
Katy Carrigan (Chief Executive Officer) sits at the top of Goody's reporting structure, with 6 direct reports.
The most common previous employers of current Goody staff are Dropbox (3 people), LinkedIn (3 people), SoulCycle (3 people).
Former Goody employees most often move to UNICORN (1), Archer (1), Heidrick & Struggles (1).
Goody attracts about 29,149 organic search visits a month, worth roughly $132K a month in equivalent ad spend.
The most common skills among Goody staff are Leadership, Customer Service, Marketing, Microsoft Office, Social Media.
Goody staff are concentrated in New York, United States (9), California, United States (8), Florida, United States (4).
Goody has about 14 people in Sales, up 27% over the past year, as of September 2026.
Goody has about 8 people in Business Development, up 0% over the past year, as of September 2026.
Computed from 46 current and 35 former Goody profiles, as of September 2026. Source: Crustdata.
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