GoTo Global
GoTo Global is a shared mobility software company that operates in Israel, Spain and Germany. The 70-person company raised $34M in a Series C round in March 2022.
The growth story
GoTo Global grew from 79 to 70 employees between 2020 and 2026, raising $34M along the way, most recently a Series C in March 2022.
About
GoTo Global builds software for shared mobility operators, helping them manage fleets and user experiences. Its platform targets operators in urban markets who need tools to run car-sharing and similar services.
The company has grown steadily since its 2017 founding, reaching 70 employees. Its $34M Series C in 2022 suggests strong investor confidence in its European expansion strategy across Israel, Spain and Germany.
Founders and leadership
Engineering is GoTo Global's largest function, with 6 employees. The company has maintained a lean structure of 70 people since its 2017 founding, suggesting tight operational control.
The GoTo Global org chart
Yakir Abisror (CEO, Business Division) leads 25 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 19 (0% YoY), Customer Success and Support 7 (0% YoY), Sales 7 (0% YoY), Engineering 6 (-33% YoY), Business Development 5 (+25% YoY), Human Resources 5 (0% YoY).
Talent flow
GoTo Global recruits heavily from mobility companies like CAR2GO Israel and Respiro Car Sharing. Its alumni often move to other mobility startups like Mondocar and Voltio, or tech companies like monday.com and Fiverr.
Most common previous employers of GoTo Global staff: CAR2GO ISRAEL (3), Cellcom (2), Bank Hapoalim בנק הפועלים (2), Respiro Car Sharing (2), Quicargo Shipping Made Easy (1), Smartexe (1). Former GoTo Global employees most often moved to Cello (3), monday.com (2), guppy.es (2), Mondocar | Suscripción de Coches (2), Fiverr (2), Voltio (2).
Alumni worth knowing
The GoTo Global mafia
Six GoTo Global alumni have founded companies, mostly in mobility and operations. Examples include Salt&Pepper (18 staff) and Blastra (3 staff), both founded by former employees.
6Tamir Zohar, was Marketing and Brand Manager, Israel until 2020Katya Rozenoer, was Head of Growth until 2021Lola Díaz Sánchez, was Financial Analyst until 2022Daniela Malqui, was Head of Global Expansion until 2022Web traffic
Traffic mix: 28% direct, 44% search, 3% social, 1% paid.
What this company is made of
Most common skills at GoTo Global: SQL (12), Communication (11), Customer Service (10), Team Leadership (10), Microsoft Office (10), Analytical Skills (9), Management (9), Leadership (9).
Where the team actually sits
GoTo Global people are concentrated in Tel Aviv District, Israel (24), Israel (12), South District, Israel (3), Center District, Israel (2).
Search footprint
GoTo Global attracts about 354 organic search visits a month, traffic worth roughly $7K a month if bought through ads. It gained 209 ranking keywords and lost 186 in the last period.
What employees say
- Compensation
- 3.20 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 2.80 / 5
- Work-life balance
- 4.20 / 5
Frequently asked
GoTo Global has 70 employees as of September 2026.
GoTo Global has raised $34M in total, most recently a Series C round in March 2022.
Yakir Abisror (CEO, Business Division) sits at the top of GoTo Global's reporting structure, with 3 direct reports.
The most common previous employers of current GoTo Global staff are CAR2GO ISRAEL (3 people), Cellcom (2 people), Bank Hapoalim בנק הפועלים (2 people).
Former GoTo Global employees most often move to Cello (3), monday.com (2), guppy.es (2).
At least 6 companies have a founder who previously worked at GoTo Global, including Salt&Pepper, Blastra, SKYHOOP.
GoTo Global attracts about 354 organic search visits a month, worth roughly $7K a month in equivalent ad spend.
The most common skills among GoTo Global staff are SQL, Communication, Customer Service, Team Leadership, Microsoft Office.
GoTo Global staff are concentrated in Tel Aviv District, Israel (24), Israel (12), South District, Israel (3).
GoTo Global has about 19 people in Operations, up 0% over the past year, as of September 2026.
GoTo Global has about 7 people in Customer Success and Support, up 0% over the past year, as of September 2026.
Computed from 45 current and 145 former GoTo Global profiles, as of September 2026. Source: Crustdata.
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