Gotrade (YC S19)
Gotrade is a Singapore-based fractional investing platform that lets users buy shares in companies like Google and Apple starting at $1. The Y Combinator-backed startup has raised $23M and serves over 500,000 users across 150 countries.
The growth story
Gotrade (YC S19) grew from 67 to 93 employees between 2022 and 2026, raising $23M along the way, most recently a Series A in January 2022.
About
Gotrade operates a mobile app that enables fractional share investing in US-listed companies. The platform targets retail investors seeking low-cost access to global equities, with minimum investments starting at $1.
The company has scaled rapidly since its 2019 founding, reaching half a million users across 150 countries. Its $23M Series A in January 2022 suggests strong investor interest in fractional share platforms for emerging markets.
Founders and leadership
Engineering is Gotrade's largest function with 19 staff, representing about 20% of its 93-person team. The company's leadership includes investors from firms like 22VC and BEENEXT.
The Gotrade (YC S19) org chart
Norman Wanto (Founder and CEO) leads 17 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 14 (-26% YoY), Finance 13 (-7% YoY), Business Development 10 (+11% YoY), Marketing 9 (-18% YoY), Customer Success and Support 9 (0% YoY), Media and Communication 6 (+200% YoY).
Talent flow
Gotrade recruits heavily from Indonesian financial institutions, with Bank Central Asia, Telkom Indonesia and CIMB Niaga being top talent sources. Alumni frequently move to other fintech platforms like XTB and Alpaca.
Most common previous employers of Gotrade (YC S19) staff: PT Bank Central Asia Tbk (BCA) (5), Shopee (4), Telkom Indonesia (3), CIMB Niaga (3), ALAMI (2), Bangkit led by Google, Goto, and Traveloka (2). Former Gotrade (YC S19) employees most often moved to XTB online investing (5), Alpaca (3), Robin Lynn & Lee (in collaboration with DFDL) (2), GoTo (2), Ryt Bank (2), Traveloka (2).
Alumni worth knowing
The Gotrade (YC S19) mafia
Gotrade alumni have founded 8 companies, including Alpaca (483 staff) and adplist.org (2369 staff). Several ventures focus on HR and intelligence services.
8Felix Lee, was Founding Design Lead until 2021David Grant, was Non Executive Director until 2024Arnout Hemel, was VP of Product until 2022Michelle Tedjakusuma Lim, IHRP CP, SHRM CP, was People Operations Specialist until 2023Andrea Theresia Ferdinandus, was Strategic Partnerships until 2026Peter Hoang, was Co-Founder & Chief Product Officer until 2020
Muhammad Rizko Fatra, was Copywriter and Content Strategist until 2021
Febrian Ivan, was Business Excellence until 2025Web traffic
Traffic mix: 56% direct, 20% search, 19% social, 0% paid.
What this company is made of
Most common skills at Gotrade (YC S19): Microsoft Office (31), Microsoft Excel (31), Teamwork (30), Communication (27), Microsoft Word (24), English (23), Management (22), Analytical Skills (21).
Where the team actually sits
Gotrade (YC S19) people are concentrated in Jakarta, Indonesia (19), West Java, Indonesia (13), Jakarta Metropolitan Area (11), Singapore (7). 2 offices on record.
Search footprint
Gotrade (YC S19) attracts about 879,000 organic search visits a month, traffic worth roughly $1M a month if bought through ads. It gained 123,574 ranking keywords and lost 87,970 in the last period.
Frequently asked
Gotrade (YC S19) has 93 employees as of September 2026.
Gotrade (YC S19) has raised $23M in total, most recently a Series A round in January 2022.
Gotrade (YC S19) was founded in 2019 by Norman Wanto.
Norman Wanto (Founder and CEO) sits at the top of Gotrade (YC S19)'s reporting structure, with 4 direct reports.
The most common previous employers of current Gotrade (YC S19) staff are PT Bank Central Asia Tbk (BCA) (5 people), Shopee (4 people), Telkom Indonesia (3 people).
Former Gotrade (YC S19) employees most often move to XTB online investing (5), Alpaca (3), Robin Lynn & Lee (in collaboration with DFDL) (2).
At least 8 companies have a founder who previously worked at Gotrade (YC S19), including adplist.org, Alpaca, Instama.
Gotrade (YC S19) attracts about 879,000 organic search visits a month, worth roughly $1M a month in equivalent ad spend.
The most common skills among Gotrade (YC S19) staff are Microsoft Office, Microsoft Excel, Teamwork, Communication, Microsoft Word.
Gotrade (YC S19) staff are concentrated in Jakarta, Indonesia (19), West Java, Indonesia (13), Jakarta Metropolitan Area (11).
Gotrade (YC S19) has about 14 people in Engineering, down 26% over the past year, as of September 2026.
Gotrade (YC S19) has about 13 people in Finance, down 7% over the past year, as of September 2026.
Computed from 69 current and 121 former Gotrade (YC S19) profiles, as of September 2026. Source: Crustdata.
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