Gradial

Technology, Information and InternetSeattle, Washington, United StatesFounded 2023112 employees$118M raised

Gradial is a marketing operations platform that simplifies enterprise content supply chains. The company has raised $118M in funding and employs 112 people.

Employees
112
Total raised
$118M
Last: Series C
Open roles
10
-9% vs last year
Site visitors
16K
per month
Alumni founders

The growth story

Gradial headcount and funding112 people today
112$5M$13M$35M$65M11220222023202420252026
Data by CrustdataCrustdata

Gradial grew from 3 to 112 employees between 2022 and 2026, raising $118M along the way, most recently a Series C in June 2026.

About

Gradial provides tools to streamline marketing operations for enterprise teams. Its platform aims to reduce delays and complexity in managing content across multiple channels, helping marketing teams focus on brand and customer engagement.

The company has raised $118M, including a Series C round in June 2026. With 112 employees, Gradial has built a team primarily focused on engineering, which makes up 25 of its staff.

Founders and leadership

Engineering is Gradial's largest function, with 25 employees. The company is led by a team with backgrounds in technology and marketing operations, supported by investors like Insight Partners and Madrona.

The Gradial org chart

Doug Tallmadge (Co-Founder and CEO) leads 54 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
34+127%
BBusiness Development
15+200%
SSales
14+250%
PProduct Management
13+550%
MMarketing
9+350%
OOperations
6+500%
FFinance
3+200%
AArts and Design
3+50%
Data by CrustdataCrustdata

Headcount by function: Engineering 34 (+127% YoY), Business Development 15 (+200% YoY), Sales 14 (+250% YoY), Product Management 13 (+550% YoY), Marketing 9 (+350% YoY), Operations 6 (+500% YoY).

Talent flow

Gradial's team comes primarily from Adobe, Microsoft, and Revel // An Infogain Experience Design Studio. Alumni have moved to companies like Amperity, LiveRamp, and Pinterest.

Where Gradial people come from, and where they go96 current + 9 former profiles
15 people: Adobe → Gradial12 people: Microsoft → Gradial8 people: Revel // An Infogain Experience Design Studio → Gradial8 people: Accenture → Gradial7 people: Amazon → Gradial6 people: Slalom → Gradial4 people: Amazon Web Services (AWS) → Gradial3 people: Valtech → Gradial1 people: Gradial → Amperity1 people: Gradial → LiveRamp1 people: Gradial → Pinterest1 people: Gradial → Timberhill Tennis ClubGradial112 peopleCAME FROMWENT TOAdobe15 peopleMicrosoft12 peopleRevel // An Infogai…8 peopleAccenture8 peopleAmazon7 peopleSlalom6 peopleAmazon Web Services…4 peopleValtech3 peopleAmperity1 peopleLiveRamp1 peoplePinterest1 peopleTimberhill Tennis C…1 people
Data by CrustdataCrustdata

Most common previous employers of Gradial staff: Adobe (15), Microsoft (12), Revel // An Infogain Experience Design Studio (8), Accenture (8), Amazon (7), Slalom (6). Former Gradial employees most often moved to Amperity (1), LiveRamp (1), Pinterest (1), Timberhill Tennis Club (1).

Hiring now

Senior Software EngineerSenior Forward Deployed EngineerSenior Communications & Social StrategistSales Enablement SpecialistRVP of Sales, EMEAProduct Engineer (UX/UI)Principal Software EngineerForward Deployed EngineerApplied AI EngineerAccount-Based Marketing Manager

Web traffic

gradial.com monthly visitors+19% month over month
7748,25915,74415,744202420252026
Data by CrustdataCrustdata

Traffic mix: 35% direct, 45% search, 3% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
LLeadership
44
PProject Management
35
MMicrosoft Office
35
MManagement
35
MMarketing
32
DDigital Marketing
29
SSocial Media
28
SStrategy
28
DData Analysis
27
SSales
27
Data by CrustdataCrustdata

Most common skills at Gradial: Leadership (44), Project Management (35), Microsoft Office (35), Management (35), Marketing (32), Digital Marketing (29), Social Media (28), Strategy (28).

Where the team actually sits

Headcount by regionHQ: Seattle, Washington, United States
WWashington, United States
45
GGreater Seattle Area
13
CCalifornia, United States
9
UUnited States
5
NNew York, United States
4
MMissouri, United States
2
MMaryland, United States
2
OOntario, Canada
1
Data by CrustdataCrustdata

Gradial people are concentrated in Washington, United States (45), Greater Seattle Area (13), California, United States (9), United States (5).

Search footprint

Organic clicks
39
per month
Traffic worth
$0K
if bought as ads
Ranking keywords
67

Gradial attracts about 39 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 7 ranking keywords and lost 14 in the last period.

Frequently asked

How many employees does Gradial have?

Gradial has 112 employees as of September 2026.

How much has Gradial raised?

Gradial has raised $118M in total, most recently a Series C round in June 2026.

Who founded Gradial?

Gradial was founded in 2023 by Anup Chamrajnagar, Anish Chadalavada, Doug Tallmadge, Deip Kumar.

Who is the CEO of Gradial?

Doug Tallmadge (Co-Founder and CEO) sits at the top of Gradial's reporting structure, with 4 direct reports.

Where does Gradial hire from?

The most common previous employers of current Gradial staff are Adobe (15 people), Microsoft (12 people), Revel // An Infogain Experience Design Studio (8 people).

Where do Gradial employees go after leaving?

Former Gradial employees most often move to Amperity (1), LiveRamp (1), Pinterest (1).

How much traffic does Gradial get from search?

Gradial attracts about 39 organic search visits a month, worth roughly $0K a month in equivalent ad spend.

What skills do people at Gradial have?

The most common skills among Gradial staff are Leadership, Project Management, Microsoft Office, Management, Marketing.

Where is Gradial's team located?

Gradial staff are concentrated in Washington, United States (45), Greater Seattle Area (13), California, United States (9).

How big is Gradial's engineering team?

Gradial has about 34 people in Engineering, up 127% over the past year, as of September 2026.

How big is Gradial's business development team?

Gradial has about 15 people in Business Development, up 200% over the past year, as of September 2026.

Computed from 96 current and 9 former Gradial profiles, as of September 2026. Source: Crustdata.

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