Guidde
Guidde is an AI-powered video documentation platform for software workflows that has raised $77M. The Belmont, California-based company employs 114 people.
The growth story
Guidde grew from 15 to 114 employees between 2021 and 2026, raising $77M along the way, most recently a Series B in February 2026.
About
Guidde converts screen recordings into video guides for enterprise software like Salesforce and SAP. Its AI automatically generates step-by-step tutorials that embed directly into apps, aiming to simplify software adoption for teams.
The company has raised $77M in venture funding, including a Series B in 2026. Its 114-person team draws heavily from Israeli tech companies and military intelligence units, with engineering being the largest function at 22 people.
Founders and leadership
Engineering is Guidde's largest department with 22 people. The company has a median tenure of just 1 year, suggesting rapid scaling or turnover. Leadership includes veterans from Israeli tech and military intelligence backgrounds.
The Guidde org chart
Yoav Einav (CEO, Co-founder) leads 49 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 23 (+35% YoY), Sales 17 (+70% YoY), Customer Success and Support 13 (+160% YoY), Operations 13 (+117% YoY), Business Development 9 (+80% YoY), Entrepreneurship 6 (+20% YoY).
Talent flow
Guidde recruits heavily from Israeli tech companies like monday.com and Yotpo, as well as military intelligence units. Alumni have gone on to roles at Replit, Intuit, and various startups. Over 10% of staff studied at Tel Aviv University.
Most common previous employers of Guidde staff: monday.com (7), Yotpo (6), Israel Defense Forces (4), Israeli Military Intelligence (4), Qwilt (3), IronCircle (3). Former Guidde employees most often moved to Replit (2), Cutonce.ai (1), Intuit (1), Klary (1), Everything Product (1), Growth Advisor (1).
Alumni worth knowing
The Guidde mafia
Guidde alumni have founded at least 5 companies, including Deriva.ai (7 staff) and Creatora (2 staff). The most active founder started both velonova.io and Cutonce.ai.
5Nizar Jubran, was Senior Fullstack Engineer until 2022Fabion Kallaku, was Brand Ambassador until 2024Tanya Rofman, was Senior Product Manager | Growth until 2024Elran Bor, was VP Product until 2026Nadav Shevy, was Full Stack Engineer until 2025Web traffic
Traffic mix: 43% direct, 29% search, 6% social, 6% paid.
What this company is made of
Most common skills at Guidde: Leadership (41), Communication (34), Customer Service (33), Microsoft Office (32), Management (30), Microsoft Excel (29), Team Leadership (27), JavaScript (27).
Where the team actually sits
Guidde people are concentrated in Tel Aviv District, Israel (30), New York, United States (17), Israel (15), New York City Metropolitan Area (8). 2 offices on record.
Search footprint
Guidde attracts about 9,543 organic search visits a month, traffic worth roughly $82K a month if bought through ads. It gained 2,610 ranking keywords and lost 1,910 in the last period.
Frequently asked
Guidde has 114 employees as of September 2026.
Guidde has raised $77M in total, most recently a Series B round in February 2026.
Guidde was founded in 2020 by Yoav Einav, Dan Sahar.
Yoav Einav (CEO, Co-founder) sits at the top of Guidde's reporting structure, with 8 direct reports.
The most common previous employers of current Guidde staff are monday.com (7 people), Yotpo (6 people), Israel Defense Forces (4 people).
Former Guidde employees most often move to Replit (2), Cutonce.ai (1), Intuit (1).
At least 5 companies have a founder who previously worked at Guidde, including Deriva.ai, Creatora, velonova.io.
Guidde attracts about 9,543 organic search visits a month, worth roughly $82K a month in equivalent ad spend.
The most common skills among Guidde staff are Leadership, Communication, Customer Service, Microsoft Office, Management.
Guidde staff are concentrated in Tel Aviv District, Israel (30), New York, United States (17), Israel (15).
Guidde has about 23 people in Engineering, up 35% over the past year, as of September 2026.
Guidde has about 17 people in Sales, up 70% over the past year, as of September 2026.
Computed from 92 current and 32 former Guidde profiles, as of September 2026. Source: Crustdata.
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