GUIDEcx
GUIDEcx is a client onboarding software platform that helps businesses manage implementation projects. The company has raised $38M in funding, including a Series B in 2022, and employs 53 people.
The growth story
GUIDEcx grew from 96 to 53 employees between 2021 and 2026, raising $38M along the way, most recently a Series B in February 2022.
About
GUIDEcx provides tools for coordinating client onboarding projects across internal teams, customers, and third parties. Its platform tracks progress, automates tasks, and allows collaboration through web portals, email, and mobile apps. Businesses use it to reduce implementation delays and improve customer experience during setup.
The company reached Series B funding in 2022 with backing from firms including Meritech Capital and Album VC. It maintains a 53-person team with a median tenure of 3 years, suggesting stable retention among its Utah-based workforce.
Founders and leadership
Sales is the largest department with 13 employees. The leadership team comes primarily from Utah's enterprise software ecosystem, with several executives having backgrounds at local tech companies.
The GUIDEcx org chart
Peter Ord (Founder) leads 18 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 17 (+42% YoY), Engineering 10 (-9% YoY), Business Development 5 (0% YoY), Customer Success and Support 4 (-33% YoY), Entrepreneurship 3 (-25% YoY), Program and Project Management 3 (-25% YoY).
Talent flow
The workforce draws heavily from Utah institutions, with Brigham Young University and Utah Valley University as top alma maters. Many employees previously worked at local tech firms like Solera Dealer Solutions and Podium. Alumni frequently move to other Utah-based software companies including Domo and Arborgold.
Most common previous employers of GUIDEcx staff: Solera Dealer Solutions (5), Brigham Young University (5), The Church of Jesus Christ of Latter-day Saints (5), Podium (4), Kenect (3), Aeon (3). Former GUIDEcx employees most often moved to Domo (6), SUBSCRIBE (4), Arborgold Software (3), Voze (3), NEOGOV (3), Filevine (3).
Alumni worth knowing
The GUIDEcx mafia
GUIDEcx alumni have founded 5 companies, including mental health platform Restore Mental Health and Y Combinator-backed MadeThis. Most spinouts are early-stage with small teams.
5John Webb, was Enterprise Project Manager until 2023Jacob Wright, was Software Engineer until 2023Kryngle Daly, was Senior Engineer until 2023Chad B. Rawlings, was Sr. Enterprise Business Consultant until 2022Dallin Farnsworth, was Senior Corporate Recruiter until 2023Web traffic
Traffic mix: 64% direct, 5% search, 4% social, 0% paid.
What this company is made of
Most common skills at GUIDEcx: Leadership (25), Customer Service (19), Management (19), Sales (18), Microsoft Office (17), Account Management (16), Team Leadership (15), Team Building (15).
Where the team actually sits
GUIDEcx people are concentrated in Utah, United States (29), Salt Lake City Metropolitan Area (9), Brazil (1), Santa Catarina, Brazil (1).
Search footprint
GUIDEcx attracts about 400 organic search visits a month, traffic worth roughly $12K a month if bought through ads. It gained 150 ranking keywords and lost 177 in the last period.
What employees say
- Compensation
- 4.20 / 5
- Career opportunities
- 4.20 / 5
- Senior management
- 4.40 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
GUIDEcx has 53 employees as of September 2026.
GUIDEcx has raised $38M in total, most recently a Series B round in February 2022.
Peter Ord (Founder) sits at the top of GUIDEcx's reporting structure, with 3 direct reports.
The most common previous employers of current GUIDEcx staff are Solera Dealer Solutions (5 people), Brigham Young University (5 people), The Church of Jesus Christ of Latter-day Saints (5 people).
Former GUIDEcx employees most often move to Domo (6), SUBSCRIBE (4), Arborgold Software (3).
At least 5 companies have a founder who previously worked at GUIDEcx, including Restore Mental Health, MadeThis (YC F25), Jetstream Compute.
GUIDEcx attracts about 400 organic search visits a month, worth roughly $12K a month in equivalent ad spend.
The most common skills among GUIDEcx staff are Leadership, Customer Service, Management, Sales, Microsoft Office.
GUIDEcx staff are concentrated in Utah, United States (29), Salt Lake City Metropolitan Area (9), Brazil (1).
GUIDEcx has about 17 people in Sales, up 42% over the past year, as of September 2026.
GUIDEcx has about 10 people in Engineering, down 9% over the past year, as of September 2026.
Computed from 42 current and 203 former GUIDEcx profiles, as of September 2026. Source: Crustdata.
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