HappyCo
HappyCo sells software for property management companies to track and optimize rental operations. It has data on over 3.5 million rental homes and raised $74M in a Series B round in January 2022.
The growth story
HappyCo grew from 114 to 244 employees between 2021 and 2026, raising $74M along the way, most recently a Series B in January 2022.
About
HappyCo provides three main software products for property management companies: Happy Asset for evaluating deals, Happy Property for onsite operations, and Happy Force for remote maintenance. Its tools are used by owners, property managers, and onsite teams to track and improve rental property performance.
The company has scaled to 244 employees and tracks data on 3.5 million rental homes. It raised $74M in a Series B round in January 2022, with investors including Blackbird Ventures and 500 Global.
Founders and leadership
Engineering is HappyCo's largest function, with 24 employees. The company has a median tenure of 2 years, suggesting moderate turnover. Leadership details are not provided.
The HappyCo org chart
Jindou Lee (CEO & Founder) leads 59 mapped leaders with 15 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 38 (-7% YoY), Operations 29 (+26% YoY), Business Development 23 (+10% YoY), Sales 19 (-14% YoY), Customer Success and Support 19 (+6% YoY), Marketing 11 (0% YoY).
Talent flow
HappyCo hires heavily from property software firms, with top sources including Yuhu (which it acquired), RealPage, and Entrata. Alumni frequently move to property tech startups like splose and SmartRent.
Most common previous employers of HappyCo staff: Yuhu (acquired by HappyCo) (5), RealPage (4), Entrata (4), Rent. (3), CoStar (3), Avenue5 Residential (3). Former HappyCo employees most often moved to splose (7), SkipUp (3), SmartRent (3), AppWork (2), Josef (2), MapHabit (2).
Alumni worth knowing
The HappyCo mafia
HappyCo alumni have founded at least 8 companies, including SkipUp and Canada Rocket Company. Gameplay Group International, founded by one alum, employs 45 people.
9Philip Mayes, was Consultant until 2014Hugh Kolias, was EVP Product until 2024Jessica J., was Marketing Manager until 2015Sasha Krecinic, was VP of Strategic Initiatives until 2023James Moschou, was Product Manager/Owner until 2018Vasil Krustev, was UI Designer until 2013
Matt DeBoer, was Product Manager until 2023
Maggie G. Dashdorj, was Product Specialist until 2016Hiring now
Web traffic
Traffic mix: 38% direct, 33% search, 8% social, 0% paid.
What this company is made of
Most common skills at HappyCo: Customer Service (65), Management (57), Leadership (56), Microsoft Office (49), Sales (49), Marketing (45), Project Management (45), Communication (40).
Where the team actually sits
HappyCo people are concentrated in California, United States (19), South Australia, Australia (11), Greater Adelaide Area (8), Washington, United States (5).
Search footprint
HappyCo attracts about 966 organic search visits a month, traffic worth roughly $19K a month if bought through ads. It gained 452 ranking keywords and lost 352 in the last period.
What employees say
- Compensation
- 3.60 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 3.70 / 5
Frequently asked
HappyCo has 244 employees as of September 2026.
HappyCo has raised $74M in total, most recently a Series B round in January 2022.
HappyCo was founded in 2011 by Jindou Lee, Andrew Mackross.
Jindou Lee (CEO & Founder) sits at the top of HappyCo's reporting structure, with 15 direct reports.
The most common previous employers of current HappyCo staff are Yuhu (acquired by HappyCo) (5 people), RealPage (4 people), Entrata (4 people).
Former HappyCo employees most often move to splose (7), SkipUp (3), SmartRent (3).
At least 8 companies have a founder who previously worked at HappyCo, including Gameplay Group International, Canada Rocket Company, Rosy Finch Method &.
HappyCo attracts about 966 organic search visits a month, worth roughly $19K a month in equivalent ad spend.
The most common skills among HappyCo staff are Customer Service, Management, Leadership, Microsoft Office, Sales.
HappyCo staff are concentrated in California, United States (19), South Australia, Australia (11), Greater Adelaide Area (8).
HappyCo has about 38 people in Engineering, down 7% over the past year, as of September 2026.
HappyCo has about 29 people in Operations, up 26% over the past year, as of September 2026.
Computed from 128 current and 215 former HappyCo profiles, as of September 2026. Source: Crustdata.
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