Heap | by Contentsquare
Heap, acquired by Contentsquare, is a digital analytics platform that helps companies improve their online customer experiences. The company has raised $218M, most recently in a Series D round in December 2021, and employs 101 people.
The growth story
Heap | by Contentsquare grew from 258 to 101 employees between 2021 and 2026, raising $218M along the way, most recently a Series D in December 2021.
About
Heap provides tools for digital teams to analyze user behavior and optimize online experiences. Its platform combines quantitative data with qualitative insights to help businesses identify and act on key opportunities for improvement.
The company has grown through strategic acquisitions, including Auryc Inc., and maintains strong investor backing from firms like Goldman Sachs Asset Management and DTCP. With a median tenure of 3 years, Heap has built a stable workforce while continuing to expand its engineering team, which makes up nearly a quarter of its staff.
Founders and leadership
Heap's largest function is engineering, accounting for 23 of its 101 employees. The company operates with a relatively flat structure, focusing on technical roles to support its analytics platform.
The Heap | by Contentsquare org chart
Matin Movassate (Founder & Chairman) leads 12 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 27 (-10% YoY), Customer Success and Support 10 (-37% YoY), Human Resources 7 (0% YoY), Information Technology 6 (-25% YoY), Operations 6 (0% YoY), Business Development 6 (-14% YoY).
Talent flow
Heap draws talent from companies like Adobe, Google, and Contentsquare, with several employees coming from its acquisition of Auryc Inc. Alumni frequently move to prominent tech firms such as Notion, OpenAI, and Datadog.
Most common previous employers of Heap | by Contentsquare staff: Auryc Inc. (acquired by Heap) (3), Adobe (2), Google (2), Contentsquare (2), Answers (2), Robert Half (2). Former Heap | by Contentsquare employees most often moved to Contentsquare (8), Notion (6), Sigma (5), OpenAI (5), Datadog (4), dbt Labs (4).
Alumni worth knowing
The Heap | by Contentsquare mafia
Heap alumni have founded 17 companies, including Affinity (CRM), Infleqtion, and Chalk, which collectively employ over 750 people.
17Ken Fine, was Chief Executive Officer until 2024Matthew Kinsella, was Investor - acquired by Contentsquare until 2023Andrew Moreland, was Software Engineering Intern until 2014Jeffrey L., was Software Engineering until 2016Stephen Ruff, was Account Executive until 2022Urvashi Batra, was Cofounder & ERG Lead for Asia United until 2023
Carlo Candela, was Enterprise Sales until 2019
Shikhar Bhushan, was Software Engineer until 2016
Dan Robinson, was Advisor until 2023
Dustin Beaudoin, was Director of Enterprise Sales - East until 2022
Aaron Melamed, was Director of Sales Enablement & Strategy until 2021
Alton Wells, was Product Marketing until 2022
Colin McKee, was Lead Talent Partner until 2022
Sarika Karanwal, was Senior Partner Success Manager until 2024
Joey Backs, was Senior Account Executive & Solutions Consultant until 2022Web traffic
Traffic mix: 45% direct, 43% search, 0% social, 4% paid.
What this company is made of
Most common skills at Heap | by Contentsquare: Salesforce.com (23), Public Speaking (22), Management (19), Project Management (18), Microsoft Office (17), Social Media (17), Data Analysis (17), JavaScript (15).
Where the team actually sits
Heap | by Contentsquare people are concentrated in California, United States (6), New York, United States (4), United States (3), Texas, United States (3).
Search footprint
Heap | by Contentsquare attracts about 4,531 organic search visits a month, traffic worth roughly $30K a month if bought through ads. It gained 1,096 ranking keywords and lost 724 in the last period.
What employees say
- Compensation
- 4.60 / 5
- Career opportunities
- 4.50 / 5
- Senior management
- 4.60 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Heap | by Contentsquare has 101 employees as of September 2026.
Heap | by Contentsquare has raised $218M in total, most recently a Series D round in December 2021.
Heap | by Contentsquare was founded in 2013 by Matin Movassate.
Matin Movassate (Founder & Chairman) sits at the top of Heap | by Contentsquare's reporting structure, with 6 direct reports.
The most common previous employers of current Heap | by Contentsquare staff are Auryc Inc. (acquired by Heap) (3 people), Adobe (2 people), Google (2 people).
Former Heap | by Contentsquare employees most often move to Contentsquare (8), Notion (6), Sigma (5).
At least 17 companies have a founder who previously worked at Heap | by Contentsquare, including Affinity (CRM), Infleqtion, Chalk.
Heap | by Contentsquare attracts about 4,531 organic search visits a month, worth roughly $30K a month in equivalent ad spend.
The most common skills among Heap | by Contentsquare staff are Salesforce.com, Public Speaking, Management, Project Management, Microsoft Office.
Heap | by Contentsquare staff are concentrated in California, United States (6), New York, United States (4), United States (3).
Heap | by Contentsquare has about 27 people in Engineering, down 10% over the past year, as of September 2026.
Heap | by Contentsquare has about 10 people in Customer Success and Support, down 37% over the past year, as of September 2026.
Computed from 42 current and 298 former Heap | by Contentsquare profiles, as of September 2026. Source: Crustdata.
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