HoneyBook
HoneyBook provides AI-powered business management software for small businesses, handling client relationships, contracts, and payments. It has facilitated over 25 million client relationships and processed $12 billion in transactions since 2013.
The growth story
HoneyBook grew from 269 to 327 employees between 2023 and 2026, raising $498M along the way, most recently a Series E in November 2021.
About
HoneyBook sells software that automates client management tasks like contracts, invoicing, and payments for small businesses. Its AI features aim to streamline operations and provide business insights.
The company has raised $498 million, including a Series E in 2021. It employs 327 people, with engineering making up the largest department at 77 staff.
Founders and leadership
Engineering is the largest function with 77 employees. The leadership team includes veterans from Israeli tech and military backgrounds, reflecting the company's strong ties to Israel.
The HoneyBook org chart
Oz Alon (Co-Founder and CEO) leads 60 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 107 (+3% YoY), Information Technology 32 (-3% YoY), Arts and Design 17 (-29% YoY), Business Development 17 (-6% YoY), Product Management 16 (0% YoY), Marketing 15 (-42% YoY).
Talent flow
Nearly a quarter of analyzed employees previously worked at Israeli military units like the IDF (30) and Israeli Air Force (10). Wix is the most common prior employer among civilian backgrounds (22). Alumni most frequently move to Salesforce (5) and various tech firms like Google and Amazon (2 each).
Most common previous employers of HoneyBook staff: Israel Defense Forces (30), Wix (22), Israeli Air Force (10), Meta (8), MISTERBIT Technological Solutions (7), J6 & Cyber Defense Directorate, IDF (5). Former HoneyBook employees most often moved to Salesforce (5), Fiverr (2), Handshake (2), Vanta (2), Google (2), Amazon (2).
Alumni worth knowing
The HoneyBook mafia
HoneyBook alumni have founded at least 18 companies, including Femme Palette (281 staff), Salsa (96 staff), and several smaller startups like Chiri and Amara (11 staff each).
18Lucie Neumanova, was Content Marketing Manager until 2016John Kramer, was Chief Operating Officer and Board Member until 2018Mathew Caldwell, was Advisor until 2017Jonathan McNulty, was Advisor until 2020Jonathan Ellman, was Chairman Advisory Board until 2020
Rachel Gogel, was Fractional Executive Creative Director until 2024
Tal Solomon, was Senior UX Designer until 2019
Stephanie Bevegni, was Senior Lead, Brand Strategy and Integrated Marketing until 2025
Ash Schroeder, was Brand Consultant & Strategic Partner until 2025
Abhi Sivasailam, was Data and Growth until 2017
Tali S., was VP Marketing until 2013
Nicole Kiley, was Account Executive until 2015
Colleen B., was Tuesdays Together Leader until 2019
Duncan Rogoff, was Sr. Art Director/Motion Graphics Designer until 2025
Martha Bitar, was Entrepreneur in Residence until 2026
Tom Winter, was Fractional VP Engineering until 2025
Ronen C., was Data Scientist until 2021Web traffic
Traffic mix: 75% direct, 18% search, 1% social, 0% paid.
What this company is made of
Most common skills at HoneyBook: SQL (84), JavaScript (82), Project Management (71), Java (69), Microsoft Office (68), Management (68), Leadership (68), Social Media (64).
Where the team actually sits
HoneyBook people are concentrated in Tel Aviv District, Israel (71), Israel (70), California, United States (33), San Francisco Bay Area (11).
Search footprint
HoneyBook attracts about 19,390 organic search visits a month, traffic worth roughly $307K a month if bought through ads. It gained 3,832 ranking keywords and lost 2,242 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 4.00 / 5
- Senior management
- 3.60 / 5
- Work-life balance
- 3.90 / 5
Frequently asked
HoneyBook has 327 employees as of September 2026.
HoneyBook has raised $498M in total, most recently a Series E round in November 2021.
HoneyBook was founded in 2013 by Oz Alon, Dror Shimoni.
Oz Alon (Co-Founder and CEO) sits at the top of HoneyBook's reporting structure, with 7 direct reports.
The most common previous employers of current HoneyBook staff are Israel Defense Forces (30 people), Wix (22 people), Israeli Air Force (10 people).
Former HoneyBook employees most often move to Salesforce (5), Fiverr (2), Handshake (2).
At least 18 companies have a founder who previously worked at HoneyBook, including Femme Palette, Salsa, Chiri.
HoneyBook attracts about 19,390 organic search visits a month, worth roughly $307K a month in equivalent ad spend.
The most common skills among HoneyBook staff are SQL, JavaScript, Project Management, Java, Microsoft Office.
HoneyBook staff are concentrated in Tel Aviv District, Israel (71), Israel (70), California, United States (33).
HoneyBook has about 107 people in Engineering, up 3% over the past year, as of September 2026.
HoneyBook has about 32 people in Information Technology, down 3% over the past year, as of September 2026.
Computed from 234 current and 247 former HoneyBook profiles, as of September 2026. Source: Crustdata.
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