HopSkipDrive
HopSkipDrive provides transportation services for schools and families, specializing in youth transport. The company has raised $124 million in funding, most recently in a Series D round in September 2022, and employs 525 people.
The growth story
HopSkipDrive grew from 150 to 525 employees between 2021 and 2026, raising $124M along the way, most recently a Series D in September 2022.
About
HopSkipDrive offers a transportation platform designed specifically for children, featuring real-time tracking, driver behavior monitoring, and a 15-point certification process for drivers. Schools and families use the service to manage youth transportation logistics more efficiently.
The company has secured $124 million in funding, including a Series D round in 2022. Its workforce of 525 is led by a sales team that makes up the largest function, with 51 employees.
Founders and leadership
Sales is the largest function at HopSkipDrive, with 51 employees. The company’s leadership focuses on scaling its transportation platform while maintaining safety standards.
The HopSkipDrive org chart
Joanna Newman McFarland (Co-Founder and CEO) leads 59 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 194 (-3% YoY), Customer Success and Support 55 (-11% YoY), Sales 53 (+23% YoY), Engineering 38 (-22% YoY), Information Technology 29 (0% YoY), Business Development 18 (-10% YoY).
Talent flow
HopSkipDrive hires heavily from Lyft, with 19 former employees joining from the ride-sharing company. Alumni often move to Meta and Google, with 3 and 2 former employees joining those firms, respectively.
Most common previous employers of HopSkipDrive staff: Lyft (19), Uber (7), YP, The Real Yellow Pages® (4), Zonar (4), Grubhub (4), Airbnb (3). Former HopSkipDrive employees most often moved to Meta (3), AIA Contract Documents (ACD) (3), ADROIT (2), Google (2), Anduril Industries (2), Samsara (2).
Alumni worth knowing
The HopSkipDrive mafia
HopSkipDrive alumni have founded three companies, including Zoomlogi, which employs 8 people, and Chelle, which has 2 staff members.
3Saad Shahzad, was SVP, Revenue until 2024Aylin Cook, was VP of Content and Brand until 2024J.T. Jobe, was Senior Rails Engineer until 2024Web traffic
Traffic mix: 59% direct, 34% search, 1% social, 1% paid.
What this company is made of
Most common skills at HopSkipDrive: Customer Service (230), Microsoft Office (191), Leadership (178), Communication (157), Management (130), Project Management (128), Microsoft Excel (126), Public Speaking (113).
Where the team actually sits
HopSkipDrive people are concentrated in California, United States (89), Los Angeles Metropolitan Area (22), United States (21), Colorado, United States (16). 5 offices on record.
Search footprint
HopSkipDrive attracts about 6,319 organic search visits a month, traffic worth roughly $52K a month if bought through ads. It gained 856 ranking keywords and lost 643 in the last period.
What employees say
- Compensation
- 2.90 / 5
- Career opportunities
- 2.90 / 5
- Senior management
- 2.80 / 5
- Work-life balance
- 3.50 / 5
Frequently asked
HopSkipDrive has 525 employees as of September 2026.
HopSkipDrive has raised $124M in total, most recently a Series D round in September 2022.
HopSkipDrive was founded in 2014 by Joanna Newman McFarland, Carolyn Yashari Becher, Yvonne Quinonez, Janelle McGlothlin.
Joanna Newman McFarland (Co-Founder and CEO) sits at the top of HopSkipDrive's reporting structure, with 7 direct reports.
The most common previous employers of current HopSkipDrive staff are Lyft (19 people), Uber (7 people), YP, The Real Yellow Pages® (4 people).
Former HopSkipDrive employees most often move to Meta (3), AIA Contract Documents (ACD) (3), ADROIT (2).
At least 3 companies have a founder who previously worked at HopSkipDrive, including Zoomlogi, Chelle, Gate City Software.
HopSkipDrive attracts about 6,319 organic search visits a month, worth roughly $52K a month in equivalent ad spend.
The most common skills among HopSkipDrive staff are Customer Service, Microsoft Office, Leadership, Communication, Management.
HopSkipDrive staff are concentrated in California, United States (89), Los Angeles Metropolitan Area (22), United States (21).
HopSkipDrive has about 194 people in Operations, down 3% over the past year, as of September 2026.
HopSkipDrive has about 55 people in Customer Success and Support, down 11% over the past year, as of September 2026.
Computed from 285 current and 326 former HopSkipDrive profiles, as of September 2026. Source: Crustdata.
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