Improvado
Improvado sells software that connects marketing and sales data from over 500 platforms into unified dashboards. The company raised $30M in a Series A in May 2022 and employs 101 people.
The growth story
Improvado grew from 84 to 101 employees between 2021 and 2026, raising $30M along the way, most recently a Series A in May 2022.
About
Improvado builds tools for marketing teams to replace manual spreadsheet analytics with automated reporting. Its software pulls data from platforms like Google Ads and Salesforce, normalizes it, and visualizes it in dashboards that track cross-channel performance, customer lifetime value, and revenue attribution.
The company has scaled to 101 employees since its 2015 founding, with its last funding round in 2022 bringing total investment to $30M. Its Series A suggests it is in a growth phase, though headcount growth rates are not disclosed.
Founders and leadership
Engineering is Improvado's largest function, with 20 employees. The company has a median tenure of 3 years, indicating relatively stable staffing. Leadership includes founders with backgrounds in marketing analytics and software development.
The Improvado org chart
Daniel Kravtsov (Cofounder/CEO) leads 33 mapped leaders with 11 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 21 (+11% YoY), Information Technology 15 (-25% YoY), Business Development 12 (+9% YoY), Sales 9 (+80% YoY), Customer Success and Support 6 (-14% YoY), Operations 4 (+33% YoY).
Talent flow
Improvado hires heavily from Russian tech firms like Sberbank and RTB-Media, as well as freelance platforms like Upwork. Alumni frequently move to marketing tech companies such as Maildoso, Claravine, and EPAM.
Most common previous employers of Improvado staff: RTB-Media.me (4), Sberbank (3), Upwork (2), Evrone (2), RTB-Media.ru Acquired by Between Exchange. (1), Rizzoma.com - secure knowledge management service. (1). Former Improvado employees most often moved to Maildoso (3), TrueNAS (3), Claravine (3), Tinkoff (3), NDA (3), EPAM (3).
Alumni worth knowing
The Improvado mafia
Improvado alumni have founded at least 9 companies, including Help Scout (292 employees), Maildoso (27 employees), and Visarun AI. Several startups are in early stages, with 4Point AI recently joining Techstars.
9Toby Gabriner, was Investor and Board Member until 2021Nikita MAILDOSO, was VP of Demand Generation and MarTech until 2023Jordan Zazulak, was Python Engineer until 2023Alena Iakina, was Campaign Manager until 2016Philip G., was Vice President, Global Customer Success until 2023Mike Tkal, was Marketing Technology Director until 2019
Alexey Konyakhin, was Project Manager until 2022
Mark Sullivan, was Vice President, Marketing until 2024
Ivan Gotsetsura, was Lead Generation Executive until 2018Web traffic
Traffic mix: 33% direct, 37% search, 9% social, 1% paid.
What this company is made of
Most common skills at Improvado: SQL (32), Python (Programming Language) (31), Digital Marketing (26), Communication (25), Data Analysis (23), Project Management (23), Leadership (20), Analytical Skills (19).
Where the team actually sits
Improvado people are concentrated in Almaty, Kazakhstan (11), California, United States (6), Kazakhstan (5), New York, United States (3).
Search footprint
Improvado attracts about 40,340 organic search visits a month, traffic worth roughly $645K a month if bought through ads. It gained 9,144 ranking keywords and lost 14,346 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 4.20 / 5
- Senior management
- 3.90 / 5
- Work-life balance
- 3.90 / 5
Frequently asked
Improvado has 101 employees as of September 2026.
Improvado has raised $30M in total, most recently a Series A round in May 2022.
Improvado was founded in 2015 by Ali Flynn, Oleg Nikolaev.
Daniel Kravtsov (Cofounder/CEO) sits at the top of Improvado's reporting structure, with 11 direct reports.
The most common previous employers of current Improvado staff are RTB-Media.me (4 people), Sberbank (3 people), Upwork (2 people).
Former Improvado employees most often move to Maildoso (3), TrueNAS (3), Claravine (3).
At least 9 companies have a founder who previously worked at Improvado, including Help Scout, Maildoso, 4Point AI (Techstars FW24).
Improvado attracts about 40,340 organic search visits a month, worth roughly $645K a month in equivalent ad spend.
The most common skills among Improvado staff are SQL, Python (Programming Language), Digital Marketing, Communication, Data Analysis.
Improvado staff are concentrated in Almaty, Kazakhstan (11), California, United States (6), Kazakhstan (5).
Improvado has about 21 people in Engineering, up 11% over the past year, as of September 2026.
Improvado has about 15 people in Information Technology, down 25% over the past year, as of September 2026.
Computed from 73 current and 206 former Improvado profiles, as of September 2026. Source: Crustdata.
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