Incognia
Incognia builds fraud prevention software for digital services using device fingerprinting and location analysis. The Palo Alto-based company has 253 employees and raised $46M in a Series B round in January 2024.
The growth story
Incognia grew from 131 to 253 employees between 2021 and 2026, raising $46M along the way, most recently a Series B in January 2024.
About
Incognia sells software that helps companies verify user identities and detect fraud by analyzing device signals and location patterns. Its customers include food delivery, ride-hailing, marketplace, and financial services firms that need to reduce account takeovers and fraudulent transactions.
The company has scaled to 253 employees since its 2020 founding. Its Series B funding round in January 2024 brought total investment to $46M, with backing from Bessemer Venture Partners, Prosus Ventures, and Point72 Ventures among others.
Founders and leadership
Engineering is Incognia's largest function with 52 employees. The company has a median tenure of 2 years across its workforce.
The Incognia org chart
André F. (Founder and CEO) leads 47 mapped leaders with 16 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 86 (+16% YoY), Information Technology 44 (+26% YoY), Customer Success and Support 16 (+23% YoY), Sales 14 (-7% YoY), Business Development 11 (+10% YoY), Human Resources 10 (+43% YoY).
Talent flow
Incognia recruits heavily from Brazilian tech firms and universities, with In Loco, Universidade Federal de Pernambuco, and Centro de Informática UFPE as top talent sources. Alumni frequently move to HYPR, Google, and Nubank.
Most common previous employers of Incognia staff: In Loco (23), Universidade Federal de Pernambuco (11), Centro de Informática UFPE (9), Stone (9), ubee (8), Centro Integrado de Tecnologia da Informação (8). Former Incognia employees most often moved to HYPR (8), Google (7), Nubank (6), Grupo Boticário (4), Hubla (4), iFood (4).
Alumni worth knowing
The Incognia mafia
Incognia alumni have founded 6 companies, including HYPR (39 employees) and :Dcifre (41 employees), both in the cybersecurity space.
6Henrique Barbalho, was Controller until 2019Adrian Ferguson®, was Head of Market and Business Development until 2019Gabriel G., was Business Development Representative until 2021Zuul Quarnain Yakub, was SVP of Customer Success until 2025Iago Maciel, was Operations until 2017
Caroline Ribeiro, was Product Designer until 2020Web traffic
Traffic mix: 57% direct, 35% search, 2% social, 0% paid.
What this company is made of
Most common skills at Incognia: Python (Programming Language) (103), English (76), SQL (71), Microsoft Excel (64), Java (60), C++ (53), Microsoft Office (53), Data Analysis (51).
Where the team actually sits
Incognia people are concentrated in Pernambuco, Brazil (50), São Paulo, Brazil (39), Rio de Janeiro, Brazil (10), Brazil (9). 3 offices on record.
Search footprint
Incognia attracts about 1,214 organic search visits a month, traffic worth roughly $13K a month if bought through ads. It gained 317 ranking keywords and lost 267 in the last period.
What employees say
- Compensation
- 4.70 / 5
- Career opportunities
- 4.60 / 5
- Senior management
- 4.50 / 5
- Work-life balance
- 4.70 / 5
Frequently asked
Incognia has 253 employees as of September 2026.
Incognia has raised $46M in total, most recently a Series B round in January 2024.
Incognia was founded in 2020 by André F., Alan Gomes, Denyson Messias, Eduardo Martins, Airton Sampaio.
André F. (Founder and CEO) sits at the top of Incognia's reporting structure, with 16 direct reports.
The most common previous employers of current Incognia staff are In Loco (23 people), Universidade Federal de Pernambuco (11 people), Centro de Informática UFPE (9 people).
Former Incognia employees most often move to HYPR (8), Google (7), Nubank (6).
At least 6 companies have a founder who previously worked at Incognia, including :Dcifre, HYPR, Kuradoria.
Incognia attracts about 1,214 organic search visits a month, worth roughly $13K a month in equivalent ad spend.
The most common skills among Incognia staff are Python (Programming Language), English, SQL, Microsoft Excel, Java.
Incognia staff are concentrated in Pernambuco, Brazil (50), São Paulo, Brazil (39), Rio de Janeiro, Brazil (10).
Incognia has about 86 people in Engineering, up 16% over the past year, as of September 2026.
Incognia has about 44 people in Information Technology, up 26% over the past year, as of September 2026.
Computed from 168 current and 263 former Incognia profiles, as of September 2026. Source: Crustdata.
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