Instant
Instant is a software company that helps brands automate revenue and customer retention. It has raised $20M in funding and employs 98 people.
The growth story
Instant grew from 19 to 98 employees between 2021 and 2026, raising $20M along the way, most recently a Series A in March 2025.
About
Instant develops software tools for brands to automate revenue growth and customer retention processes. Its products target companies looking to scale their operations with less manual intervention.
The company raised $20M in a Series A round in March 2025. Its headcount stands at 98, though its growth rate over the past year is unclear.
Founders and leadership
Engineering is the largest function at Instant, with 13 employees. The company is led by a team that includes investors like Justin Mateen and Larry Diamond.
The Instant org chart
Liam Millward (Co-Founder & CEO) leads 28 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 16 (0% YoY), Customer Success and Support 12 (+33% YoY), Sales 12 (+50% YoY), Operations 11 (+22% YoY), Business Development 8 (+14% YoY), Arts and Design 7 (+17% YoY).
Talent flow
Instant's workforce draws heavily from companies like Dext, Dataro, and Oracle. Alumni have moved on to roles at N-able, Klaviyo, and Google.
Most common previous employers of Instant staff: Dext (3), Dataro (2), Oracle (2), Next Technik (2), Neto E-Commerce Solutions (2), Maropost (2). Former Instant employees most often moved to N-able (2), Klaviyo (2), ProfitPeak (2), Google (2), WorldFirst (1), Express Checkout (1).
Alumni worth knowing
Web traffic
Traffic mix: 52% direct, 23% search, 21% social, 0% paid.
What this company is made of
Most common skills at Instant: Customer Service (29), Communication (26), Leadership (25), Teamwork (22), Sales (21), Microsoft Office (19), Marketing (18), Social Media (17).
Where the team actually sits
Instant people are concentrated in New South Wales, Australia (26), New York, United States (14), Greater Sydney Area (5), Australia (3).
Search footprint
Instant attracts about 470 organic search visits a month, traffic worth roughly $4K a month if bought through ads. It gained 89 ranking keywords and lost 50 in the last period.
Frequently asked
Instant has 98 employees as of September 2026.
Instant has raised $20M in total, most recently a Series A round in March 2025.
Instant was founded in 2021 by Liam Millward, William Gao.
Liam Millward (Co-Founder & CEO) sits at the top of Instant's reporting structure, with 2 direct reports.
The most common previous employers of current Instant staff are Dext (3 people), Dataro (2 people), Oracle (2 people).
Former Instant employees most often move to N-able (2), Klaviyo (2), ProfitPeak (2).
Instant attracts about 470 organic search visits a month, worth roughly $4K a month in equivalent ad spend.
The most common skills among Instant staff are Customer Service, Communication, Leadership, Teamwork, Sales.
Instant staff are concentrated in New South Wales, Australia (26), New York, United States (14), Greater Sydney Area (5).
Instant has about 16 people in Engineering, up 0% over the past year, as of September 2026.
Instant has about 12 people in Customer Success and Support, up 33% over the past year, as of September 2026.
Computed from 54 current and 57 former Instant profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.