Iterable
Iterable is a customer engagement platform that uses AI to personalize marketing across channels for enterprise clients. The company has raised $342M, most recently in a Series E round in June 2021, and employs 879 people.
The growth story
Iterable grew from 765 to 879 employees between 2022 and 2026, raising $342M along the way, most recently a Series E in June 2021.
About
Iterable provides a marketing platform that helps large companies automate and personalize customer communications across email, mobile, and other channels. Its clients include Priceline, Fabletics, Blockchain, and Box.
The company has raised $342M, with its latest Series E round closing in June 2021. Its investor group includes 500 Global, Adams Street Partners, and Blue Cloud Ventures. With 879 employees, Iterable operates at enterprise scale.
Founders and leadership
Engineering is Iterable's largest function with 109 staff. The company's leadership team is based in San Francisco, where it was founded in 2013.
The Iterable org chart
Sam Allen (Chief Executive Officer) leads 60 mapped leaders with 18 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 185 (+5% YoY), Information Technology 140 (-1% YoY), Sales 104 (+2% YoY), Customer Success and Support 68 (-1% YoY), Marketing 43 (+16% YoY), Business Development 40 (+3% YoY).
Talent flow
Iterable recruits heavily from Salesforce, Sprinklr, and Oracle, with 27, 15, and 14 hires respectively. Alumni often move to Salesforce, Hightouch, and Anthropic. The median tenure is 1 year.
Most common previous employers of Iterable staff: Salesforce (27), Sprinklr (15), Oracle (14), Twilio (10), Tripadvisor (9), Amazon (9). Former Iterable employees most often moved to Salesforce (17), Hightouch (8), Anthropic (8), Klaviyo (7), Adobe (7), Figma (7).
Alumni worth knowing
The Iterable mafia
Iterable alumni have founded 24 companies, including Axonius (713 staff), Osano (95 staff), and TalkShop (26 staff). Heystack was started by 4 Iterable alumni.
29Sally Massad, was Senior Executive Assistant to CEO, CLO, and COO until 2023Bobby Jaffari, was Chief Revenue Officer (CRO) until 2024Logan Wroolie, was Field Marketing | Demand Generation until 2019Mark Stanbury, was Director Strategic Partnerships EMEA until 2021Gary Hanley, was Senior Enterprise Account Executive until 2022Leon Grant, was Enterprise Account Executive, EMEA until 2021
Philip Johnson, was Principal Solutions Consultant until 2024
Trent Mervine, was Growth until 2018
Kelsey Mullaney, was Chief of Staff to CRO & GTM Strategy until 2025
Julian Mclain, was Senior Software Engineer until 2025
Ilya Brin, was Software Engineer until 2025
Tenzin Wangdhen, was Senior Staff Software Engineer - Nova AI until 2025
Jenifer Collins, was Principal Recruiter until 2022
Derek Lau, was Senior Manager, Professional Services until 2024
Peenaz Sayani, was Strategic Customer Success Director until 2026
Kimberly Locke, was Implementation Consultant until 2024
Jenn Lien, was Sr Manager, HR Operations until 2021
Logan Shimmer, was Product Operations Manager until 2022
Stephen Frapart, was Senior Manager, Emerging Sales until 2024
Jessica Eleftheriou, was Manager, Technical Support until 2024
Jade Edwards, was Enterprise BDR -Team Lead until 2024
Monica Moody, was Director of Global Recruiting, Talent Acquisition until 2023
Adam Brauer, was Enterprise Account Executive - B2B Founding Team until 2022
Boris Ivovic, was Digital Marketer until 2022
Maurice Finley, was Sales Development Representative until 2020
Whitney McLaughlin, was Enterprise Sales Development Representative until 2022Hiring now
Web traffic
Traffic mix: 58% direct, 14% search, 3% social, 1% paid.
What this company is made of
Most common skills at Iterable: Leadership (268), Microsoft Office (246), Customer Service (230), Management (229), Microsoft Excel (205), Project Management (198), Communication (179), Marketing (177).
Where the team actually sits
Iterable people are concentrated in California, United States (71), Colorado, United States (50), England, United Kingdom (35), San Francisco Bay Area (33). 3 offices on record.
Search footprint
Iterable attracts about 8,424 organic search visits a month, traffic worth roughly $96K a month if bought through ads. It gained 751 ranking keywords and lost 725 in the last period.
What employees say
- Compensation
- 4.10 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
Iterable has 879 employees as of September 2026.
Iterable has raised $342M in total, most recently a Series E round in June 2021.
Iterable was founded in 2013 by Andrew Boni.
Sam Allen (Chief Executive Officer) sits at the top of Iterable's reporting structure, with 18 direct reports.
The most common previous employers of current Iterable staff are Salesforce (27 people), Sprinklr (15 people), Oracle (14 people).
Former Iterable employees most often move to Salesforce (17), Hightouch (8), Anthropic (8).
At least 24 companies have a founder who previously worked at Iterable, including Axonius, Osano, TalkShop.
Iterable attracts about 8,424 organic search visits a month, worth roughly $96K a month in equivalent ad spend.
The most common skills among Iterable staff are Leadership, Microsoft Office, Customer Service, Management, Microsoft Excel.
Iterable staff are concentrated in California, United States (71), Colorado, United States (50), England, United Kingdom (35).
Iterable has about 185 people in Engineering, up 5% over the past year, as of September 2026.
Iterable has about 140 people in Information Technology, down 1% over the past year, as of September 2026.
Computed from 546 current and 811 former Iterable profiles, as of September 2026. Source: Crustdata.
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