Joy
Joy is a wedding planning platform that offers free websites, apps, and registry tools for couples. The company has raised $107 million, including a Series B in November 2022, and employs 11-50 people.
About
Joy provides a suite of digital tools for wedding planning, including website creation, guest list management, and registry services. The platform is free for users, with no fees on cash funds, and serves couples globally.
The company has scaled rapidly since its 2016 founding, reaching Series B funding in 2022. With $107 million raised, Joy has attracted investment from notable firms including Avalon Ventures and Ace Ventures.
Founders and leadership
Engineering is Joy's largest function, with 15 employees. The company has a median tenure of 4 years, suggesting stable leadership and team retention.
The Joy org chart
Vishal J. (Co Founder & CEO) leads 23 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Talent flow
Joy recruits from major tech firms like Microsoft and Adobe, as well as retailers like Bed Bath & Beyond. Alumni have moved to companies including Microsoft and LinkedIn.
Most common previous employers of Joy staff: Microsoft (4), StockX (3), Morgan Stanley (2), Adobe (2), Bed Bath & Beyond (2), Upwork (2). Former Joy employees most often moved to Microsoft (3), LinkedIn (2), BEON.tech (1), Evolution Cloud Services (EVOCS) (1), Regardful Growth (1), StayIntheNODE (1).
Alumni worth knowing
The Joy mafia
Joy alumni have founded six companies, including Khasm Labs, which employs 31 people, and Ralo, a six-person startup.
6Jim Brisimitzis, was Advisor until 2018Arjun Lalwani, was Software Engineering Intern until 2017Antonio Erdeljac, was Senior Software Engineer until 2023Leah Arnold-Smeets, was Freelance Marketing Consultant until 2017Cathie W., was Wedding Content Writer until 2017Despina Katsilieri, was Sales Manager & Client Service until 2014Web traffic
Traffic mix: 76% direct, 20% search, 1% social, 0% paid.
Where the team actually sits
Joy people are concentrated in San Francisco Bay Area (6), California, United States (5), Karnataka, India (3), United States (3).
Search footprint
Joy attracts about 50,510 organic search visits a month, traffic worth roughly $698K a month if bought through ads. It gained 15,978 ranking keywords and lost 12,444 in the last period.
What employees say
- Compensation
- 3.10 / 5
- Career opportunities
- 3.10 / 5
- Senior management
- 3.10 / 5
- Work-life balance
- 3.50 / 5
Frequently asked
Joy has raised $107M in total, most recently a Series B round in November 2022.
Joy was founded in 2016 by Dorian B..
Vishal J. (Co Founder & CEO) sits at the top of Joy's reporting structure, with 4 direct reports.
The most common previous employers of current Joy staff are Microsoft (4 people), StockX (3 people), Morgan Stanley (2 people).
Former Joy employees most often move to Microsoft (3), LinkedIn (2), BEON.tech (1).
At least 6 companies have a founder who previously worked at Joy, including Khasm Labs, Ralo, Code With Antonio.
Joy attracts about 50,510 organic search visits a month, worth roughly $698K a month in equivalent ad spend.
Joy staff are concentrated in San Francisco Bay Area (6), California, United States (5), Karnataka, India (3).
Computed from 49 current and 138 former Joy profiles, as of September 2026. Source: Crustdata.
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