Keen Decision Systems
Keen Decision Systems sells AI-driven marketing investment optimization software to mid-sized and enterprise companies. The 50-person company raised $18M in a Series B in July 2022.
The growth story
Keen Decision Systems grew from 49 to 50 employees between 2021 and 2026, raising $18M along the way, most recently a Series B in July 2022.
About
Keen Decision Systems provides a SaaS platform that helps marketers forecast, analyze and optimize their spending across channels. Its AI engine models scenarios to recommend weekly investment levels by channel, aiming to maximize financial returns.
The company has grown steadily since its 2010 founding, reaching 50 employees. Its $18M Series B in 2022 suggests continued expansion, though headcount growth rates are not disclosed. Investors include Ballast Point Ventures and Spring Mountain Capital.
Founders and leadership
Engineering is Keen's largest function, with 6 employees. The company has a median tenure of 3 years, suggesting stable leadership and team retention.
The Keen Decision Systems org chart
Greg Dolan (Co-Founder and CEO) leads 31 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 15 (-6% YoY), Business Development 10 (+11% YoY), Information Technology 9 (+13% YoY), Marketing 5 (-17% YoY), Engineering 3 (0% YoY).
Talent flow
Keen recruits heavily from marketing analytics firms like Profitero and ROI Revolution. Alumni often move to smaller marketing consultancies, with Sunlight and Nielsen being top destinations.
Most common previous employers of Keen Decision Systems staff: Profitero+ (5), ROI Revolution (3), DataWeave (2), Tinuiti (2), Flywheel (2), Nielsen (2). Former Keen Decision Systems employees most often moved to Sunlight (2), Nielsen (2), TruTechnologies (2), Luminas Strategy (1), Pavilion (1), RSB Advisory (1).
Alumni worth knowing
The Keen Decision Systems mafia
Eight Keen alumni have founded companies, mostly in marketing analytics. Luminas Strategy is the largest, with 10 employees, while others like Adgentic and Anderson Software remain small consultancies.
8D. Keith Pigues, was Partner until 2015Brad Anderson, was Lead Platform Architect until 2021John Kelly, was Co-founder; Managing Partner until 2015Loïc Gasser, was Director Of Engineering until 2023Charlie L., was VP, IT & Cybersecurity until 2025Don Borreson, was VP - Client Strategy until 2015
Het Mehta, was Data Analyst until 2017Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Keen Decision Systems: Leadership (24), Microsoft Office (20), Marketing Strategy (19), Management (19), Customer Service (17), Microsoft Excel (17), Project Management (16), Data Analysis (15).
Where the team actually sits
Keen Decision Systems people are concentrated in North Carolina, United States (11), Raleigh-Durham-Chapel Hill Area (6), Connecticut, United States (3), United States (2).
Search footprint
Keen Decision Systems attracts about 5,169 organic search visits a month, traffic worth roughly $43K a month if bought through ads. It gained 1,153 ranking keywords and lost 857 in the last period.
What employees say
- Compensation
- 4.20 / 5
- Career opportunities
- 3.50 / 5
- Senior management
- 3.40 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
Keen Decision Systems has 50 employees as of September 2026.
Keen Decision Systems has raised $18M in total, most recently a Series B round in July 2022.
Keen Decision Systems was founded in 2010 by Greg Dolan.
Greg Dolan (Co-Founder and CEO) sits at the top of Keen Decision Systems's reporting structure, with 2 direct reports.
The most common previous employers of current Keen Decision Systems staff are Profitero+ (5 people), ROI Revolution (3 people), DataWeave (2 people).
Former Keen Decision Systems employees most often move to Sunlight (2), Nielsen (2), TruTechnologies (2).
At least 8 companies have a founder who previously worked at Keen Decision Systems, including Luminas Strategy, Adgentic, Anderson Software.
Keen Decision Systems attracts about 5,169 organic search visits a month, worth roughly $43K a month in equivalent ad spend.
The most common skills among Keen Decision Systems staff are Leadership, Microsoft Office, Marketing Strategy, Management, Customer Service.
Keen Decision Systems staff are concentrated in North Carolina, United States (11), Raleigh-Durham-Chapel Hill Area (6), Connecticut, United States (3).
Keen Decision Systems has about 15 people in Sales, down 6% over the past year, as of September 2026.
Keen Decision Systems has about 10 people in Business Development, up 11% over the past year, as of September 2026.
Computed from 43 current and 115 former Keen Decision Systems profiles, as of September 2026. Source: Crustdata.
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