Kevel
Kevel provides API-based ad tech infrastructure for retailers to build custom ad platforms, using AI for targeting and insights. The company has raised $45M, including a Series C in March 2024, and employs 173 people.
The growth story
Kevel grew from 145 to 173 employees between 2023 and 2026, raising $45M along the way, most recently a Series C in March 2024.
About
Kevel sells software that lets retailers create their own advertising networks, similar to Amazon's ad platform. Its APIs handle ad serving, targeting, and data analysis while letting retailers keep control of customer data.
The company recently raised a Series C and counts several retail-focused VC firms among its backers. Its headcount of 173 suggests steady scaling since its 2010 founding, though recent growth rates aren't specified.
Founders and leadership
Engineering makes up the largest department with 59 employees. Leadership includes veterans from ad tech firms like Epsilon and Criteo, based on talent inflows.
The Kevel org chart
James Avery (Founder and CEO) leads 59 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 68 (+3% YoY), Business Development 20 (+67% YoY), Sales 18 (+38% YoY), Information Technology 11 (+57% YoY), Operations 10 (+25% YoY), Product Management 7 (+40% YoY).
Talent flow
Kevel draws heavily from ad tech peers, with 15 hires from acquired firm Nexta.io and 14 from Velocidi. Alumni frequently move to other ad tech startups like Koddi and Ardent.ai.
Most common previous employers of Kevel staff: Nexta.io (Acq. by Kevel) (15), Velocidi (14), Faculdade de Engenharia da Universidade do Porto (12), Epsilon (9), Criteo (8), INESC TEC (8). Former Kevel employees most often moved to Koddi (4), IMPLAN (2), Ardent.ai (2), Jasper (1), Orbisk | Zero Food Waste (1), Supply Wisdom (1).
Alumni worth knowing
The Kevel mafia
Six alumni have founded companies, including MetaRouter (52 employees) and Ardent.ai (5 employees), showing Kevel's role as a talent incubator in ad tech.
6Nikhil Raj, was Board Member until 2023Nate Kohari, was Chief Technical Officer until 2014Ron Nelson, was VP of Sales, Americas until 2022Andy Schrader, was VP Product Management and Operations until 2012Jane O., was Senior Marketing Manager until 2021Alan Dipert, was Senior Software Engineer until 2017Web traffic
Traffic mix: 63% direct, 13% search, 12% social, 0% paid.
What this company is made of
Most common skills at Kevel: JavaScript (46), Management (39), SQL (38), Social Media (36), Software Development (35), Marketing (34), Digital Marketing (34), Java (33).
Where the team actually sits
Kevel people are concentrated in Porto, Portugal (16), England, United Kingdom (13), North Carolina, United States (9), Porto Metropolitan Area (9). 2 offices on record.
Search footprint
Kevel attracts about 2,182 organic search visits a month, traffic worth roughly $32K a month if bought through ads. It gained 780 ranking keywords and lost 602 in the last period.
Frequently asked
Kevel has 173 employees as of September 2026.
Kevel has raised $45M in total, most recently a Series C round in March 2024.
Kevel was founded in 2010 by Martin Jensen, James Avery.
James Avery (Founder and CEO) sits at the top of Kevel's reporting structure, with 5 direct reports.
The most common previous employers of current Kevel staff are Nexta.io (Acq. by Kevel) (15 people), Velocidi (14 people), Faculdade de Engenharia da Universidade do Porto (12 people).
Former Kevel employees most often move to Koddi (4), IMPLAN (2), Ardent.ai (2).
At least 6 companies have a founder who previously worked at Kevel, including MetaRouter, Ardent.ai, Beakpoint.
Kevel attracts about 2,182 organic search visits a month, worth roughly $32K a month in equivalent ad spend.
The most common skills among Kevel staff are JavaScript, Management, SQL, Social Media, Software Development.
Kevel staff are concentrated in Porto, Portugal (16), England, United Kingdom (13), North Carolina, United States (9).
Kevel has about 68 people in Engineering, up 3% over the past year, as of September 2026.
Kevel has about 20 people in Business Development, up 67% over the past year, as of September 2026.
Computed from 137 current and 131 former Kevel profiles, as of September 2026. Source: Crustdata.
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