Knak
Knak makes marketing production software for large companies, with tools for creating emails, landing pages and digital assets. It has 162 employees and raised $25M in a 2021 Series A.
The growth story
Knak grew from 46 to 162 employees between 2021 and 2026, raising $25M along the way, most recently a Series A in November 2021.
About
Knak sells a platform that helps enterprise marketing teams design and approve digital marketing materials in one system. Its tools embed brand guidelines and AI features directly into the workflow, aiming to replace fragmented processes in general-purpose marketing automation platforms.
The company has grown to 162 staff since its 2015 founding, with backing from Insight Partners. Its Series A in late 2021 remains its most recent funding round.
Founders and leadership
Engineering is the largest department with 28 staff. The company operates with relatively short median tenure of 1 year across its workforce.
The Knak org chart
Pierce Ujjainwalla (Co-Founder & CEO) leads 56 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 41 (+14% YoY), Customer Success and Support 20 (+33% YoY), Sales 13 (0% YoY), Information Technology 12 (+20% YoY), Business Development 12 (+33% YoY), Marketing 10 (-9% YoY).
Talent flow
Knak recruits heavily from local Ottawa-area tech firms like Solink and Assent, with Carleton University as the top alma mater. Alumni frequently move to Fullscript, Salesforce and other marketing tech companies.
Most common previous employers of Knak staff: Solink (6), Assent (6), IFS (5), Solace (5), TrendAI (5), Noibu (4). Former Knak employees most often moved to Fullscript (6), Assent (2), Trackunit (2), Portless (2), Superside (2), Salesforce (2).
Alumni worth knowing
The Knak mafia
Three alumni-founded companies exist, including Coincheck Group (38 employees) and Gift Better (13 employees).
3Pascal St-Jean, was Strategic Advisor until 2022Vanessa Griffiths, was Marketing Manager until 2019Jamie Calder, was Marketing Web Developer until 2023Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Knak: Leadership (62), Microsoft Office (54), Customer Service (49), Communication (44), Project Management (42), Sales (41), Teamwork (39), JavaScript (36).
Where the team actually sits
Knak people are concentrated in Ontario, Canada (59), Canada (16), British Columbia, Canada (10), Greater Ottawa Metropolitan Area (7).
Search footprint
Knak attracts about 1,141 organic search visits a month, traffic worth roughly $28K a month if bought through ads. It gained 357 ranking keywords and lost 289 in the last period.
What employees say
- Compensation
- 4.30 / 5
- Career opportunities
- 4.30 / 5
- Senior management
- 4.20 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
Knak has 162 employees as of September 2026.
Knak has raised $25M in total, most recently a Series A round in November 2021.
Knak was founded in 2015 by Pierce Ujjainwalla, Brendan Farnand.
Pierce Ujjainwalla (Co-Founder & CEO) sits at the top of Knak's reporting structure, with 7 direct reports.
The most common previous employers of current Knak staff are Solink (6 people), Assent (6 people), IFS (5 people).
Former Knak employees most often move to Fullscript (6), Assent (2), Trackunit (2).
At least 3 companies have a founder who previously worked at Knak, including Coincheck Group N.V., Gift Better, That Network.
Knak attracts about 1,141 organic search visits a month, worth roughly $28K a month in equivalent ad spend.
The most common skills among Knak staff are Leadership, Microsoft Office, Customer Service, Communication, Project Management.
Knak staff are concentrated in Ontario, Canada (59), Canada (16), British Columbia, Canada (10).
Knak has about 41 people in Engineering, up 14% over the past year, as of September 2026.
Knak has about 20 people in Customer Success and Support, up 33% over the past year, as of September 2026.
Computed from 125 current and 138 former Knak profiles, as of September 2026. Source: Crustdata.
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