Leanpay

Financial ServicesLondon, England, United KingdomFounded 2017118 employees$17M raised

Leanpay provides installment payment solutions for larger purchases up to €12,000, with an average basket size four times larger than competitors. The London-based fintech, founded in 2017, has raised $17M and employs 118 people.

Employees
118
Total raised
$17M
Last: Series B
Open roles
3
+200% vs last year
Site visitors
6K
per month
Alumni founders

The growth story

Leanpay headcount and funding118 people today
119$11M1182023202420252026
Data by CrustdataCrustdata

Leanpay grew from 82 to 118 employees between 2023 and 2026, raising $17M along the way, most recently a Series B in July 2024.

About

Leanpay offers a buy now, pay later platform targeting higher-value purchases, with fixed monthly repayment plans. It serves both consumers seeking financing and merchants aiming to increase sales, order values, and customer retention.

The company raised $17M in a Series B round in July 2024, backed by investors including BlackPeak Capital and South Central Ventures. With 118 employees, Leanpay has built a team focused on scaling its payment solutions across Europe.

Founders and leadership

Engineering is Leanpay's largest function, with 22 employees. The company has a median tenure of 3 years, suggesting moderate employee retention. Leadership spans across London and European markets.

The Leanpay org chart

Misa Zivic (CEO & Co-Founder) leads 42 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
SSales
23+21%
IInformation Technology
17+21%
EEngineering
16-6%
BBusiness Development
9-18%
CCustomer Success and Support
80%
AAdministrative
7+17%
QQuality Assurance
6+20%
AAccounting
6+50%
MMarketing
50%
Data by CrustdataCrustdata

Headcount by function: Sales 23 (+21% YoY), Information Technology 17 (+21% YoY), Engineering 16 (-6% YoY), Business Development 9 (-18% YoY), Customer Success and Support 8 (0% YoY), Administrative 7 (+17% YoY).

Talent flow

Leanpay recruits heavily from financial services firms, with Mozzart and FIS being top sources of talent. Alumni have moved to companies like Incode and NOA. The company draws from universities in Serbia and Slovenia, particularly the University of Belgrade.

Where Leanpay people come from, and where they go88 current + 50 former profiles
5 people: Mozzart → Leanpay5 people: FIS → Leanpay3 people: NLB d.d. → Leanpay3 people: Endava → Leanpay2 people: AmCham Slovenia → Leanpay2 people: HypeTech → Leanpay2 people: Itekako → Leanpay2 people: Celtra → Leanpay2 people: Leanpay → Incode2 people: Leanpay → LUI - The Art of Gaming2 people: Leanpay → NOA1 people: Leanpay → Miura1 people: Leanpay → Tetra Pak1 people: Leanpay → BKS Bank Slovenija1 people: Leanpay → OLX1 people: Leanpay → ASCodeLeanpay118 peopleCAME FROMWENT TOMozzart5 peopleFIS5 peopleNLB d.d.3 peopleEndava3 peopleAmCham Slovenia2 peopleHypeTech2 peopleItekako2 peopleCeltra2 peopleIncode2 peopleLLUI - The Art of Ga…2 peopleNOA2 peopleMiura1 peopleTetra Pak1 peopleBKS Bank Slovenija1 peopleOLX1 peopleAASCode1 people
Data by CrustdataCrustdata

Most common previous employers of Leanpay staff: Mozzart (5), FIS (5), NLB d.d. (3), Endava (3), AmCham Slovenia (2), HypeTech (2). Former Leanpay employees most often moved to Incode (2), LUI - The Art of Gaming (2), NOA (2), Miura (1), Tetra Pak (1), BKS Bank Slovenija (1).

Alumni worth knowing

Hiring now

Svetovalec za pospeševanje prodaje poslovnim strankam m/žLoan Administration OfficerArea Sales Manager

Web traffic

leanpay.com monthly visitors+42% month over month
4,29314,08223,8716,084202420252026
Data by CrustdataCrustdata

Traffic mix: 28% direct, 57% search, 0% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
TTeamwork
32
MMicrosoft Office
31
PProject Management
28
CCommunication
28
MManagement
28
AAnalytical Skills
27
SSQL
26
MMicrosoft Excel
24
JJava
23
EEnglish
20
Data by CrustdataCrustdata

Most common skills at Leanpay: Teamwork (32), Microsoft Office (31), Project Management (28), Communication (28), Management (28), Analytical Skills (27), SQL (26), Microsoft Excel (24).

Where the team actually sits

Headcount by regionHQ: London, England, United Kingdom
SSerbia
24
SSlovenia
14
BBelgrade, Serbia
12
BBucharest, Romania
9
LLjubljana, Slovenia
6
VVojvodina, Serbia
5
CCentralna Srbija, Serbia
2
GGreater Oxford Area
1
Data by CrustdataCrustdata

Leanpay people are concentrated in Serbia (24), Slovenia (14), Belgrade, Serbia (12), Bucharest, Romania (9). 2 offices on record.

Search footprint

Organic clicks
31
per month
Traffic worth
$0K
if bought as ads
Ranking keywords
44

Leanpay attracts about 31 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 10 ranking keywords and lost 8 in the last period.

Frequently asked

How many employees does Leanpay have?

Leanpay has 118 employees as of September 2026.

How much has Leanpay raised?

Leanpay has raised $17M in total, most recently a Series B round in July 2024.

Who founded Leanpay?

Leanpay was founded in 2017 by Misa Zivic, Janko Medja, Dushan Neshovski.

Who is the CEO of Leanpay?

Misa Zivic (CEO & Co-Founder) sits at the top of Leanpay's reporting structure, with 6 direct reports.

Where does Leanpay hire from?

The most common previous employers of current Leanpay staff are Mozzart (5 people), FIS (5 people), NLB d.d. (3 people).

Where do Leanpay employees go after leaving?

Former Leanpay employees most often move to Incode (2), LUI - The Art of Gaming (2), NOA (2).

How much traffic does Leanpay get from search?

Leanpay attracts about 31 organic search visits a month, worth roughly $0K a month in equivalent ad spend.

What skills do people at Leanpay have?

The most common skills among Leanpay staff are Teamwork, Microsoft Office, Project Management, Communication, Management.

Where is Leanpay's team located?

Leanpay staff are concentrated in Serbia (24), Slovenia (14), Belgrade, Serbia (12).

How big is Leanpay's sales team?

Leanpay has about 23 people in Sales, up 21% over the past year, as of September 2026.

How big is Leanpay's information technology team?

Leanpay has about 17 people in Information Technology, up 21% over the past year, as of September 2026.

Computed from 88 current and 50 former Leanpay profiles, as of September 2026. Source: Crustdata.

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