Lightico
Lightico sells software that automates customer service workflows for large enterprises. The New York-based company has raised $42M, most recently in a 2021 Series B, and employs 129 people.
The growth story
Lightico grew from 142 to 129 employees between 2021 and 2026, raising $42M along the way, most recently a Series B in July 2021.
About
Lightico makes a front-end layer that connects to companies' existing CRM and back-office systems to automate customer interactions. Its software handles tasks like onboarding, claims processing and servicing, aiming to reduce manual steps and compliance friction in customer journeys.
The company has raised $42M from investors including Capital One Ventures and Mangrove Capital Partners. Its 129-person team draws heavily from Israeli tech talent, with notable hiring from Vizolution (which Lightico acquired), the Israel Defense Forces, and LivePerson.
Founders and leadership
Engineering is Lightico's largest function, with 21 staff. The company has a median tenure of 3 years, suggesting moderate turnover. Its leadership team includes veterans from Israeli tech companies.
The Lightico org chart
Zviki Ben-Ishay (Co Founder and CEO) leads 50 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 24 (+4% YoY), Information Technology 23 (0% YoY), Business Development 21 (-5% YoY), Sales 14 (+8% YoY), Program and Project Management 9 (-10% YoY), Accounting 8 (+33% YoY).
Talent flow
Lightico recruits heavily from Israeli institutions, with top schools including The College of Management Academic Studies and Tel Aviv University. Many employees previously worked at Vizolution (which Lightico acquired), the Israel Defense Forces, and LivePerson. Alumni have gone on to companies like monday.com and KMS Lighthouse.
Most common previous employers of Lightico staff: Vizolution - a Lightico company (11), Israel Defense Forces (6), LivePerson (6), CGI (4), Cisco (3), Cynet Security (3). Former Lightico employees most often moved to KMS Lighthouse (2), Marlink (2), Yuki (2), Atera (2), Dragontail (2), monday.com (2).
Alumni worth knowing
The Lightico mafia
Lightico alumni have founded at least 9 companies, including Yuki (28 staff), Marlink (16 staff), and Rainmakers (2 staff). This suggests the company fosters entrepreneurial talent.
10Amir Peres, was Data Architect until 2023Ido Arieli Noga, was Head Of Data And BI until 2023Liron Bercovich, was Social Engagement Manager until 2023Adir Zimerman, was Vice President of Sales until 2022Jenna Oberstein, was Summer Creative/Marketing Intern at Lightico until 2022Gilad Komorov, was Chief Revenue Officer (CRO) until 2022
Rachel Doades, was Creative Director until 2022
Ido Bar-On, was Investor until 2019
Michael A., was Chief Information Security Officer until 2022
Sapir Dar, was R&D Lead until 2020Web traffic
Traffic mix: 63% direct, 15% search, 2% social, 0% paid.
What this company is made of
Most common skills at Lightico: Business Development (32), Management (30), Software as a Service (SaaS) (29), SQL (29), Project Management (28), Leadership (23), Agile Methodologies (23), Strategy (23).
Where the team actually sits
Lightico people are concentrated in Tel Aviv District, Israel (26), Israel (18), Center District, Israel (9), Wales, United Kingdom (8).
Search footprint
Lightico attracts about 2,053 organic search visits a month, traffic worth roughly $49K a month if bought through ads. It gained 1,136 ranking keywords and lost 845 in the last period.
What employees say
- Compensation
- 4.20 / 5
- Career opportunities
- 4.30 / 5
- Senior management
- 4.60 / 5
- Work-life balance
- 4.20 / 5
Frequently asked
Lightico has 129 employees as of September 2026.
Lightico has raised $42M in total, most recently a Series B round in July 2021.
Lightico was founded in 2014 by Zviki Ben-Ishay.
Zviki Ben-Ishay (Co Founder and CEO) sits at the top of Lightico's reporting structure, with 4 direct reports.
The most common previous employers of current Lightico staff are Vizolution - a Lightico company (11 people), Israel Defense Forces (6 people), LivePerson (6 people).
Former Lightico employees most often move to KMS Lighthouse (2), Marlink (2), Yuki (2).
At least 9 companies have a founder who previously worked at Lightico, including Yuki, Marlink, Rainmakers.
Lightico attracts about 2,053 organic search visits a month, worth roughly $49K a month in equivalent ad spend.
The most common skills among Lightico staff are Business Development, Management, Software as a Service (SaaS), SQL, Project Management.
Lightico staff are concentrated in Tel Aviv District, Israel (26), Israel (18), Center District, Israel (9).
Lightico has about 24 people in Engineering, up 4% over the past year, as of September 2026.
Lightico has about 23 people in Information Technology, up 0% over the past year, as of September 2026.
Computed from 100 current and 155 former Lightico profiles, as of September 2026. Source: Crustdata.
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