Linkby
Linkby is an adtech company that connects ecommerce brands with publishers on a cost-per-click basis. It has raised $21M and operates globally with 100+ employees across five offices.
The growth story
Linkby grew from 37 to 100 employees between 2022 and 2026, raising $21M along the way, most recently a Series B in July 2025.
About
Linkby operates a platform where ecommerce brands can select publishers and set budgets for performance-based PR campaigns. Publishers create content tailored to the brand's brief while maintaining their own editorial voice.
The company has grown to over 100 employees since its 2019 founding and secured $21M in Series B funding. Its global presence spans offices in New York, California, Toronto, Sydney, and London.
Founders and leadership
Engineering is Linkby's largest function, with 7 employees. The company has a median tenure of 2 years across its workforce.
The Linkby org chart
Adrian Fagerlund (Co-Founder) leads 60 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Business Development 27 (+59% YoY), Marketing 25 (-4% YoY), Engineering 12 (+33% YoY), Community and Social Services 11 (-8% YoY), Media and Communication 11 (0% YoY), Customer Success and Support 3 (-25% YoY).
Talent flow
Linkby draws talent primarily from media companies like Pedestrian and Curiocity Media. Alumni have moved to tech firms including Google and Spotify.
Most common previous employers of Linkby staff: Pedestrian (14), Curiocity Media (4), Wowcher (4), Condé Nast (3), Nine (2), Bauer Media Group – Australia (2). Former Linkby employees most often moved to Google (2), Spotify (2), Narcity Media (1), Tradedoubler UK & Ireland (1), Strategy Breakdowns (1), Audiohook (1).
Alumni worth knowing
The Linkby mafia
Linkby alumni have founded three companies, including TEAM ULTRA and ECOS Energy Platforms, each with multiple employees.
3Ujjwal Anand, was Full Stack Developer until 2024Geoffrey Lee, was Country Head until 2023Gigi Gray Rose, was Partnerships & Growth Manager until 2025Hiring now
Web traffic
Traffic mix: 69% direct, 9% search, 1% social, 1% paid.
What this company is made of
Most common skills at Linkby: Social Media (51), Microsoft Office (48), Customer Service (44), Marketing (43), Sales (42), Leadership (39), Teamwork (38), Social Media Marketing (37).
Where the team actually sits
Linkby people are concentrated in New South Wales, Australia (14), England, United Kingdom (13), New York, United States (11), United Kingdom (8). 4 offices on record.
Search footprint
Linkby attracts about 7,458 organic search visits a month, traffic worth roughly $59K a month if bought through ads. It gained 1,442 ranking keywords and lost 996 in the last period.
What employees say
- Compensation
- 3.00 / 5
- Career opportunities
- 2.90 / 5
- Senior management
- 2.70 / 5
- Work-life balance
- 2.90 / 5
Frequently asked
Linkby has 100 employees as of September 2026.
Linkby has raised $21M in total, most recently a Series B round in July 2025.
Linkby was founded in 2019 by Adrian Fagerlund, Chris Wirasinha, Andrew Chak.
Adrian Fagerlund (Co-Founder) sits at the top of Linkby's reporting structure, with 4 direct reports.
The most common previous employers of current Linkby staff are Pedestrian (14 people), Curiocity Media (4 people), Wowcher (4 people).
Former Linkby employees most often move to Google (2), Spotify (2), Narcity Media (1).
At least 3 companies have a founder who previously worked at Linkby, including TEAM ULTRA, ECOS Energy Platforms, Artkind.
Linkby attracts about 7,458 organic search visits a month, worth roughly $59K a month in equivalent ad spend.
The most common skills among Linkby staff are Social Media, Microsoft Office, Customer Service, Marketing, Sales.
Linkby staff are concentrated in New South Wales, Australia (14), England, United Kingdom (13), New York, United States (11).
Linkby has about 27 people in Business Development, up 59% over the past year, as of September 2026.
Linkby has about 25 people in Marketing, down 4% over the past year, as of September 2026.
Computed from 90 current and 45 former Linkby profiles, as of September 2026. Source: Crustdata.
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