Loadstone
Loadstone is a Netherlands-based SaaS company that sells AI-powered marketing tools for e-commerce professionals. The company has raised $24M and employs 129 people.
The growth story
Loadstone grew from 94 to 129 employees between 2021 and 2026, raising $24M along the way, most recently a Series A in June 2022.
About
Loadstone provides modular AI-driven software that helps marketing and e-commerce teams personalize customer experiences and analyze customer data. Its platform focuses on turning customer insights into actionable opportunities for businesses.
The company raised $24M in a Series A round in June 2022, led by investors Flintera and Impulse VC. With 129 employees, Loadstone has built a team focused on delivering its commerce-focused marketing technology.
Founders and leadership
Sales is the largest function at Loadstone, with 11 employees dedicated to this area. The company’s leadership team is based in Rijswijk, South Holland, and oversees a workforce of 129.
The Loadstone org chart
Sergey Solovyev (Global CEO) leads 34 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
- Руководитель направления продуктов автоматизации маркетинга // Product Champion (CEO-1)Executive
Departments, and which ones grew
Headcount by function: Sales 28 (-10% YoY), Customer Success and Support 17 (-19% YoY), Engineering 16 (-24% YoY), Business Development 13 (-7% YoY), Information Technology 10 (-17% YoY), Marketing 9 (-25% YoY).
Talent flow
Loadstone’s employees often come from companies like Retail Rocket, Yandex, and KPMG Russia. Alumni frequently move to roles at Growth Sharks - The Home of Technologies, Avito, and Yandex. The company also recruits from universities such as Universidad Adolfo Ibáñez and Universidad de Chile.
Most common previous employers of Loadstone staff: Retail Rocket (3), Yandex (3), Universidad Adolfo Ibáñez (3), KPMG Russia (2), RAMBLER&Co (2), MDM Pharma (1). Former Loadstone employees most often moved to Growth Sharks - The Home of Technologies (4), Avito (3), Sharp Sotheby's International Realty (2), Yandex (2), Kenos Technology (1), indigitall (1).
Alumni worth knowing
The Loadstone mafia
Loadstone alumni have founded five companies, including Growth Sharks - The Home of Technologies (2 founders, 9 staff) and BuzzBlender (1 founder, 3 staff).
6Raymond Vonk, was SVP of Sales until 2024Ramón De L'Hotellerie de Fallois, was European Regional Director, Executive VP until 2024Gulfiya Malakhova, was AI Director of Product development until 2019Lloyd Kraag, was Consultant until 2024Arne de Ridder, was Business Development Manager bij Retail Rocket until 2024Antonina Popova, was Director of Customer Success until 2022Web traffic
Traffic mix: 22% direct, 62% search, 5% social, 1% paid.
What this company is made of
Most common skills at Loadstone: Communication (26), Management (23), English (19), Microsoft Excel (18), Project Management (17), JavaScript (17), Microsoft Office (16), Account Management (16).
Where the team actually sits
Loadstone people are concentrated in Moscow City, Russia (14), Russia (11), Chile (4), Cyprus (3). 3 offices on record.
Search footprint
Loadstone attracts about 291 organic search visits a month, traffic worth roughly $43K a month if bought through ads. It gained 398 ranking keywords and lost 323 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 3.00 / 5
- Senior management
- 4.00 / 5
- Work-life balance
- 5.00 / 5
Frequently asked
Loadstone has 129 employees as of September 2026.
Loadstone has raised $24M in total, most recently a Series A round in June 2022.
Sergey Solovyev (Global CEO) sits at the top of Loadstone's reporting structure, with 7 direct reports.
The most common previous employers of current Loadstone staff are Retail Rocket (3 people), Yandex (3 people), Universidad Adolfo Ibáñez (3 people).
Former Loadstone employees most often move to Growth Sharks - The Home of Technologies (4), Avito (3), Sharp Sotheby's International Realty (2).
At least 5 companies have a founder who previously worked at Loadstone, including Growth Sharks - The Home of Technologies, BuzzBlender, FullStack Studio.
Loadstone attracts about 291 organic search visits a month, worth roughly $43K a month in equivalent ad spend.
The most common skills among Loadstone staff are Communication, Management, English, Microsoft Excel, Project Management.
Loadstone staff are concentrated in Moscow City, Russia (14), Russia (11), Chile (4).
Loadstone has about 28 people in Sales, down 10% over the past year, as of September 2026.
Loadstone has about 17 people in Customer Success and Support, down 19% over the past year, as of September 2026.
Computed from 55 current and 161 former Loadstone profiles, as of September 2026. Source: Crustdata.
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