Looma
Looma operates a network of in-store digital screens that retailers use to display brand content and recommendations. The company has raised $26M, including a Series B in December 2025, and employs 62 people.
The growth story
Looma grew from 51 to 62 employees between 2022 and 2026, raising $26M along the way, most recently a Series B in December 2025.
About
Looma sells digital signage systems to retailers, who use the screens to show product videos and promotions at the point of purchase. Brands pay to have their content featured on the network, with all content produced or edited by Looma's network of freelance filmmakers.
The company has raised $26M from investors including Carolina Angel Network and Silicon Valley Bank. Its headcount of 62 suggests steady scaling since its 2016 founding, though growth rates aren't specified.
Founders and leadership
Operations is the largest department with 6 employees. The leadership team isn't detailed, but the company's structure appears lean with a median tenure of just 1 year.
The Looma org chart
Cole Johnson (Founder & CEO) leads 34 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Information Technology 13 (+63% YoY), Sales 11 (+38% YoY), Operations 8 (0% YoY), Business Development 7 (-12% YoY), Arts and Design 5 (+67% YoY), Engineering 4 (+33% YoY).
Talent flow
Employees come primarily from Amazon (3 hires) and UNC Chapel Hill (4 alumni). Alumni have gone to Meta (2) and various startups, with a notable cluster moving to marketing and media roles.
Most common previous employers of Looma staff: Amazon (3), Axiom (2), The University of North Carolina at Chapel Hill (2), CoStar (2), The Nantucket Project (2), NBCUniversal (2). Former Looma employees most often moved to Meta (2), Cofounders Capital (1), New York City FC (1), Pfizer (1), Flagstone Foods (1), Foxglove (1).
Alumni worth knowing
The Looma mafia
Four alumni have founded companies, including FlagCo (22 staff) and EvE Bio (17 staff), showing a pattern of employees launching their own ventures after leaving.
4Alex Dulmage, was Director of Brand Sales until 2021Elaine Houskeeper, was VP of Data Science until 2022Bryan Mitchiner, was Director of Implementation until 2025Caroline Rosson, was Sr. Portfolio Manager, Content Development until 2024Web traffic
Traffic mix: 88% direct, 12% search, 0% social, 0% paid.
What this company is made of
Most common skills at Looma: Leadership (27), Microsoft Office (25), Management (21), Social Media (19), Customer Service (18), Marketing (17), Communication (17), Microsoft Excel (17).
Where the team actually sits
Looma people are concentrated in North Carolina, United States (16), California, United States (3), New York City Metropolitan Area (3), United States (3).
Search footprint
Looma attracts about 375 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 3 ranking keywords and lost 7 in the last period.
What employees say
- Compensation
- 4.40 / 5
- Career opportunities
- 4.70 / 5
- Senior management
- 4.80 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Looma has 62 employees as of September 2026.
Looma has raised $26M in total, most recently a Series B round in December 2025.
Looma was founded in 2016 by Cole Johnson.
Cole Johnson (Founder & CEO) sits at the top of Looma's reporting structure, with 6 direct reports.
The most common previous employers of current Looma staff are Amazon (3 people), Axiom (2 people), The University of North Carolina at Chapel Hill (2 people).
Former Looma employees most often move to Meta (2), Cofounders Capital (1), New York City FC (1).
At least 4 companies have a founder who previously worked at Looma, including FlagCo, EvE Bio, Peasy.
Looma attracts about 375 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Looma staff are Leadership, Microsoft Office, Management, Social Media, Customer Service.
Looma staff are concentrated in North Carolina, United States (16), California, United States (3), New York City Metropolitan Area (3).
Looma has about 13 people in Information Technology, up 63% over the past year, as of September 2026.
Looma has about 11 people in Sales, up 38% over the past year, as of September 2026.
Computed from 49 current and 58 former Looma profiles, as of September 2026. Source: Crustdata.
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