Looper Insights
Looper Insights provides analytics for digital advertising on connected TVs and streaming devices, tracking placements across paid and unpaid content. The London-based company has raised $16M and employs 60 people.
The growth story
Looper Insights grew from 31 to 60 employees between 2022 and 2026, raising $16M along the way, most recently a Series B in February 2025.
About
Looper Insights sells software that measures digital ad performance on smart TVs, set-top boxes, and streaming platforms. Its Media Placement Value metric helps marketers and device makers assess ad effectiveness across both paid and editorial content.
The company has raised $16M in funding, most recently in a Series B round in February 2025. It employs 60 people, with engineering being its largest function.
Founders and leadership
Engineering is Looper's largest department, with 17 employees. The company has a median employee tenure of 2 years, suggesting moderate turnover.
The Looper Insights org chart
Lucas Bertrand (Founder) leads 20 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
- RTCFO - Looper Insights (Advanced Analytics Tech SaaS for Streaming and Media Sector)Executive
Departments, and which ones grew
Headcount by function: Engineering 18 (-5% YoY), Administrative 7 (+17% YoY), Customer Success and Support 6 (-14% YoY), Sales 4 (+33% YoY), Business Development 4 (0% YoY), Marketing 3 (0% YoY).
Talent flow
Looper's workforce comes primarily from Butler Hospitality, with smaller groups from EDUonGo, Rrota, and Povio. Alumni have moved to companies like HIRO, AIOS, and Xero. Many employees studied at the University of Prishtina and UBT - University for Business and Technology.
Most common previous employers of Looper Insights staff: Butler Hospitality (9), EDUonGo (2), Rrota (2), Povio (2), Prosperoware (2), Callister (2). Former Looper Insights employees most often moved to HIRO (1), AIOS (1), CR Payroll (1), Vinny (1), KWAN (1), Xero (1).
Alumni worth knowing
Web traffic
Traffic mix: 58% direct, 14% search, 25% social, 0% paid.
What this company is made of
Most common skills at Looper Insights: Node.js (15), React.js (15), JavaScript (15), Strategy (14), Management (13), Python (Programming Language) (13), Business Development (13), Analytical Skills (11).
Where the team actually sits
Looper Insights people are concentrated in England, United Kingdom (21), District of Pristina, Kosovo (8), Kosovo (6), United Kingdom (3).
Search footprint
Looper Insights attracts about 30 organic search visits a month. It gained 4 ranking keywords and lost 3 in the last period.
What employees say
- Compensation
- 4.10 / 5
- Career opportunities
- 4.00 / 5
- Senior management
- 4.10 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Looper Insights has 60 employees as of September 2026.
Looper Insights has raised $16M in total, most recently a Series B round in February 2025.
Looper Insights was founded in 2017 by Lucas Bertrand.
Lucas Bertrand (Founder) sits at the top of Looper Insights's reporting structure, with 2 direct reports.
The most common previous employers of current Looper Insights staff are Butler Hospitality (9 people), EDUonGo (2 people), Rrota (2 people).
Former Looper Insights employees most often move to HIRO (1), AIOS (1), CR Payroll (1).
Looper Insights attracts about 30 organic search visits a month.
The most common skills among Looper Insights staff are Node.js, React.js, JavaScript, Strategy, Management.
Looper Insights staff are concentrated in England, United Kingdom (21), District of Pristina, Kosovo (8), Kosovo (6).
Looper Insights has about 18 people in Engineering, down 5% over the past year, as of September 2026.
Looper Insights has about 7 people in Administrative, up 17% over the past year, as of September 2026.
Computed from 47 current and 43 former Looper Insights profiles, as of September 2026. Source: Crustdata.
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