Luma
Luma develops AI models for video, 3D, and generative media, used in products like Dream Machine to help creators produce visuals quickly. The company has raised $1.1B in funding and employs 441 people.
The growth story
Luma grew from 1 to 441 employees between 2021 and 2026, raising $1.1B along the way, most recently a Series C in November 2025.
About
Luma builds multimodal AI models that generate and understand video, 3D, and other media formats. Its products, such as Dream Machine, are designed for creators and teams who need to rapidly turn ideas into visual content.
The company has raised $1.1B, including a Series C round in late 2025, and employs 441 people. Its rapid growth is supported by top investors like AMD, Amazon, and Andreessen Horowitz.
Founders and leadership
Luma’s largest function is Arts and Design, with 47 employees. The company is led by a team focused on scaling its AI capabilities and expanding its product offerings.
The Luma org chart
Amit Jain (Co-Founder) leads 56 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 82 (+105% YoY), Marketing 52 (+21% YoY), Operations 31 (+121% YoY), Arts and Design 30 (+50% YoY), Human Resources 28 (+180% YoY), Sales 24 (+500% YoY).
Talent flow
Luma hires heavily from tech giants, with Meta (22), Google (20), and Apple (11) being the top sources. Alumni often move to AI-focused companies like Runway and Utopai Studios.
Most common previous employers of Luma staff: Meta (22), Google (20), Apple (11), Amazon (10), Microsoft (10), ByteDance (9). Former Luma employees most often moved to Runway (6), Utopai Studios (5), Microsoft AI (2), rekursiv.ai (2), Cursor (2), Adobe (2).
Alumni worth knowing
The Luma mafia
Luma alumni have founded 15 companies, including Cango Wildlife (57 staff) and uRun (12 staff), showcasing a strong entrepreneurial streak among former employees.
16Douglas Eriksen, was Creator Program Resident until 2025Keegan McCallum, was Head of ML Infrastructure until 2025Advaith Sridhar, was Research Engineer until 2026Simone Okkels, was Ai Community & Customer Support Specialist until 2025Saad Mohsin, was Data Mining Specialist until 2025Akio Kodaira, was Research Scientist until 2025
Dan Kondratyuk, was Research Scientist until 2026
Joshua V. Dillon, was Staff Research Scientist until 2025
Fabion Kallaku, was Content Creator until 2026
Ori Spector, was Product Engineer until 2026
Alaa Qutaish, was Head of AI Infrastructure & Operations, Founding Team until 2026
Khadimul Talukder, was Web Data Analyst until 2025
Verena Puhm, was Head of Studio at Dream Lab LA until 2026
Goodluck Badewole, was Student Member until 2024Hiring now
Web traffic
Traffic mix: 33% direct, 46% search, 6% social, 1% paid.
What this company is made of
Most common skills at Luma: Python (Programming Language) (114), Leadership (100), Artificial Intelligence (AI) (93), Social Media (89), Project Management (83), Management (82), Microsoft Office (81), Communication (74).
Where the team actually sits
Luma people are concentrated in California, United States (73), San Francisco Bay Area (49), New York, United States (15), United States (15).
Search footprint
Luma attracts about 3,801 organic search visits a month, traffic worth roughly $21K a month if bought through ads. It gained 970 ranking keywords and lost 2,549 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 4.00 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 3.00 / 5
Frequently asked
Luma has 441 employees as of September 2026.
Luma has raised $1.1B in total, most recently a Series C round in November 2025.
Luma was founded in 2021 by Amit Jain.
Amit Jain (Co-Founder) sits at the top of Luma's reporting structure, with 3 direct reports.
The most common previous employers of current Luma staff are Meta (22 people), Google (20 people), Apple (11 people).
Former Luma employees most often move to Runway (6), Utopai Studios (5), Microsoft AI (2).
At least 15 companies have a founder who previously worked at Luma, including Cango Wildlife, uRun, Reactor.
Luma attracts about 3,801 organic search visits a month, worth roughly $21K a month in equivalent ad spend.
The most common skills among Luma staff are Python (Programming Language), Leadership, Artificial Intelligence (AI), Social Media, Project Management.
Luma staff are concentrated in California, United States (73), San Francisco Bay Area (49), New York, United States (15).
Luma has about 82 people in Engineering, up 105% over the past year, as of September 2026.
Luma has about 52 people in Marketing, up 21% over the past year, as of September 2026.
Computed from 248 current and 129 former Luma profiles, as of September 2026. Source: Crustdata.
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