Mappedin
Mappedin sells indoor mapping software for malls, airports and other large spaces, tracking 1B+ square feet globally. The 116-person company raised $41M in a 2026 Series B.
The growth story
Mappedin grew from 69 to 116 employees between 2021 and 2026, raising $41M along the way, most recently a Series B in April 2026.
About
Mappedin provides digital maps and spatial analytics for indoor venues like stadiums and hospitals. Customers use it to navigate spaces, monitor assets and manage safety with AI tools.
The Waterloo-based firm counts BlackBerry and Shopify as key talent sources, with engineering making up 19% of staff. Its alumni have founded 12 companies, including Proto (44 employees) and Hackergal (26 employees).
Founders and leadership
Engineering is the largest department with 22 staff. The company draws heavily from University of Waterloo, which accounts for 17% of employees with 20 alumni.
The Mappedin org chart
Hongwei Liu (CEO) leads 44 mapped leaders with 14 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 26 (-30% YoY), Operations 11 (+10% YoY), Marketing 10 (+67% YoY), Business Development 9 (+50% YoY), Arts and Design 8 (-11% YoY), Sales 7 (+17% YoY).
Talent flow
One in five employees came from BlackBerry, Apple or Shopify. Half of departing staff join Shopify or Apple, with 6 and 5 alumni respectively.
Most common previous employers of Mappedin staff: BlackBerry (8), University of Waterloo (4), RBC (3), Apple (3), ASAPP (3), Shopify (3). Former Mappedin employees most often moved to Shopify (6), Apple (5), Bettermode (3), Verkada (3), D2L (3), Carta (3).
Alumni worth knowing
The Mappedin mafia
Alumni founded 12 companies, most notably indoor navigation firm Proto (44 staff) and girls' coding nonprofit Hackergal (26 staff).
12Curtis Matlock, was Director of Business Development, Asia until 2018Io Hanson, was Project Manager - Technical Solutions & Customer Success until 2017Charles De Souza, was Software Developer until 2013Peter WJ M., was Director until 2015
Nick Jessop, was Senior Product Manager until 2023
Pei Liang Guo, was Software Developer until 2018
Kunal C., was Machine Learning Developer until 2019
Mitch Butler, was Product Co-Founder until 2017
Leander Lee, was CTO (Co-founder) until 2014Hiring now
Web traffic
Traffic mix: 46% direct, 31% search, 4% social, 0% paid.
What this company is made of
Most common skills at Mappedin: Leadership (40), Microsoft Office (36), Management (34), Customer Service (33), Project Management (30), Sales (29), Team Leadership (28), Teamwork (25).
Where the team actually sits
Mappedin people are concentrated in Ontario, Canada (45), Greater Toronto Area, Canada (8), Canada (8), Greater Kitchener-Cambridge-Waterloo Metropolitan Area (4).
Search footprint
Mappedin attracts about 6,133 organic search visits a month, traffic worth roughly $27K a month if bought through ads. It gained 1,216 ranking keywords and lost 927 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 3.60 / 5
- Senior management
- 3.80 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
Mappedin has 116 employees as of September 2026.
Mappedin has raised $41M in total, most recently a Series B round in April 2026.
Hongwei Liu (CEO) sits at the top of Mappedin's reporting structure, with 14 direct reports.
The most common previous employers of current Mappedin staff are BlackBerry (8 people), University of Waterloo (4 people), RBC (3 people).
Former Mappedin employees most often move to Shopify (6), Apple (5), Bettermode (3).
At least 12 companies have a founder who previously worked at Mappedin, including Proto, Hackergal, Symmetry Commerce.
Mappedin attracts about 6,133 organic search visits a month, worth roughly $27K a month in equivalent ad spend.
The most common skills among Mappedin staff are Leadership, Microsoft Office, Management, Customer Service, Project Management.
Mappedin staff are concentrated in Ontario, Canada (45), Greater Toronto Area, Canada (8), Canada (8).
Mappedin has about 26 people in Engineering, down 30% over the past year, as of September 2026.
Mappedin has about 11 people in Operations, up 10% over the past year, as of September 2026.
Computed from 85 current and 266 former Mappedin profiles, as of September 2026. Source: Crustdata.
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